Tommy Hilifiger Cancels SS14 Menswear Show At NYFW

The American brand, has been making numerous changes to this years fashion week norms, the label, which normally holds the Sunday 8pm slot however has this year moved to a Monday 11am slot.

                         

Photos From Tommy Hilifiger AW13 Collection

Although the brand is made up of 60 percent menswear, following the cancellation announcement, chief marketing officer Avery Baker has commented that menswear will stay at the heart of the Tommy Hilifiger brand.

With plans to channel the menswear collection directly to the customers through different strategies.

The Tommy Hilifiger womanswear collection, which makes up 40 percent of the company is currently sold exclusively in 26 Tommy Hilifiger stores globally, with plans of expansion.