Liberty London Department Store Gets Its Own Documentary
30-08-2013
Liberty’s managing director Ed Burstell and head of marketing communications Kate Brindley, will feature prominently in the three-part documentary that is set in air on Channel 4. The series will grant us ‘follow me around’ access to the pair as they attend meetings with buying teams durning the run up to Christmas. Also featuring the two during fashion seasons attending New York, London, Milan and Paris Fashion Weeks.
The three-parter will not be the first appearance that Liberty has made on our screens, back in 2011, the store took part in the BBC’s ‘The Next Big Thing’; showing viewers the process of searching for British designers. Also, managing director Ed had also previously featured in the popular programme The Apprentice as an expert. When speaking of ‘Making Liberty’, Burstell shows his passion by saying “we are a brand that thrives on innovation and we have something for everyone.” Burstell has also confessed to catching some ‘frustrating days’ on camera and having to do his ‘breathing exercises’ when they received some bad news on a delivery. Although there is no confirmed air date at present, the documentary is set to air in the UK this autumn on Channel 4 and hopefully, will later be distributed internationally.
