Sarah Jessica Parker’s New Social Media Campaign

Changing that all this year her new shoe collection campaign is now totally based around it. Whilst talking about getting into social media culture she described herself as “genuinely terrified”.

It seems now however, she’s got the hang of it (all you have to do is follow @sjpcollection to see that), dedicating an Instagram account entirely to her collection which will be launching in Nordstorm this Friday 28th November.

          

Being sure to not leave any out, Sarah’s embraced all social media sites, using Instagram, Facebook, Twitter and even editing Nordstorm’s Pinterest account. If you don’t think she’s taken on enough social media for this campaign, you’d be wrong with her answering questions via the hashtag #SJPxNordstorm also.

Wait that’s not all, she will be making personal appearances in Nordstorm stores in Seattle, Los Angeles, Dallas and the Soho, New York pop-up store. You can follow her on all of these trips via Pinterest. Since this is her first ever digitally focused campaign she’s wondering if she will be able to see difference sales wise saying, “I will be curious to see if there is a correlation [between the campaign and] someone getting up and buying the shoes.” From the images all over her Instagram page we can’t see why not!

Images via SJP Instagram

Andrea McCaul