Expert Reveals Colours To Help Boost Your Mood In Winter

During winter, shorter days and colder weather can lead to feelings of lethargy, sadness, or even Seasonal Affective Disorder (SAD). What we wear can play a significant role in counteracting these effects by using the mood-altering power of colour. 

Colour psychology explores the connection between colours and our mental, emotional, and behavioural responses. Each colour carries its own set of psychological associations and can evoke specific feelings or moods.

For instance, warm tones like red, orange, and yellow frequently stimulate energy, passion, and warmth, but can also create a sense of urgency.

In contrast, cool colours such as blue, green, and purple, often encourage a sense of tranquility, relaxation, and trust. 

The impact of colour extends to a wide range of areas, including marketing, interior design, fashion, and even therapeutic settings, where colour is deliberately used to influence feelings.

The research team at The Pant Project, a brand specialising in custom-made pants, led by Udit Toshniwal, the Co-Founder & Creative Director, has studied colour psychology and curated a list of colours to wear during winter that can help combat the winter blues.

(Image by Magda Ehlers – pexels.com)

# Red For Energy

Energy, Stimulation, Love, Confidence

Red is a powerful colour that signifies energy, passion, and confidence. By stimulating the nervous system, it elevates your heart rate and blood flow, making you feel more alert and assertive. Red is linked to adrenaline release, a hormone that boosts energy and focus. 

Red is often used in elements that demand attention, such as stop signs, warning labels, and emergency signals, because of its ability to create a sense of urgency. Red, found in ripe fruits and flowers, symbolises vitality and attraction, hence its association with love and desire. According to a survey 68% of people associate red with love.

When to Wear Red In Winter

Red can help you feel energised on gloomy winter days. You can wear red for important events such as meetings or social gatherings where you want to stand out and feel confident

Red clothing, be it a sweater, scarf, blazer, or dress, can have a positive impact on your mood and confidence.

# Yellow For Creativity

Creativity, Happiness, Optimism, Brightness

Yellow is the “colour of sunshine” and is associated with happiness, optimism, and energy in colour psychology. It boosts serotonin levels in the brain, leading to improved mood and feelings of happiness. Yellow not only enhances creativity but also helps in creating a positive mindset, making it ideal for overcoming negative feelings.

Yellow is a common colour in things designed to be eye-catching and uplifting, like smiley faces, post-it notes, and sunflowers. It’s a branding tool used by companies aiming for a warm and friendly feel. 

When to Wear Yellow In Winter

Adding yellow to your outfit can instantly uplift your mood. For a subtle energy boost, try incorporating yellow accessories like scarves or socks into your outfit.

Opt for a bright yellow sweater or jacket to look and feel radiant on dull winter days. Yellow is effective on days when you’re feeling down, as it can act as a personal ray of sunshine, both for you and for those who see you.

# Blue: The Colour of Relaxation

Stability, Relaxation, Productivity, Balance

Blue is commonly known as the colour of calmness and stability. It’s linked to trust, relaxation, and mental clarity in colour psychology.

Lighter shades of blue are more effective at reducing stress and anxiety, as they promote a sense of serenity and balance.

Studies show that blue can reduce heart rate and blood pressure. It is also linked to improved focus and productivity.

Blue is a dominant colour in nature, seen in the sky and oceans, which inherently evokes a sense of vastness and tranquility. According to a survey blue is the most favourite colour globally with men preferring it more (40%) than women (24%)

When To Wear Blue In Winter

Lighter shades of blue can reduce anxiety, making it ideal for stressful situations. 

So you can opt for a blue shirt or blazer for work and you can wear scarves or sneakers with subtle blue accents which can help you feel relaxed and balanced

# Green For Positivity

Positivity, Growth, Harmony, Peace

Green, the colour of nature, symbolises new beginnings, renewal, and growth. It is inherently positive and relaxing, promoting balance, serenity, and a sense of joy.

Its calming effect on the mind and body makes this easy-to-approach colour ideal for fostering harmony and building connections.

As a vital part of nature, green evokes feelings of freshness and vitality, exemplified by plants and landscapes.

A study of 36 women found a strong link between green urban spaces and stress reduction, with participants showing a notable decrease in blood pressure and heart rate.

When To Wear Green In Winter

Green is a calming and confidence-boosting colour, making it a stylish choice for any occasion. Light green tones are particularly soothing, while richer shades like emerald can exude elegance and poise. Whether through a statement piece or subtle accessories, green clothing can help you feel refreshed and ready to embrace new opportunities.

# Orange For Comfort

Comfort, Wellbeing, Warmth, Enthusiasm

Orange is known for its associations with energy, enthusiasm, and creativity. Wearing orange can help combat the feelings of sluggishness and low mood that often accompany shorter days and colder weather.

Its vibrant tones stimulate mental energy, promote feelings of happiness, and create a comforting sense of cosiness—essential for maintaining emotional well-being during winter.

Frequently seen in elements designed to attract attention or inspire energy, such as autumn leaves and cosy home decor, orange creates a sense of positivity and comfort. It combines the warmth of red with the cheerfulness of yellow, perfect for creating a lively and welcoming atmosphere.

When To Wear Orange In Winter

Wearing orange can evoke a sense of warmth and positivity, acting as a natural mood booster. A pop of bright orange with a sweater or scarf can brighten your day, while burnt-orange shades offer a sense of comfort and relaxation. Use orange in your wardrobe to exude confidence, positivity, and creativity, whether through bold statement pieces or subtle accents.

# Purple For Spirituality

Royalty, Wealth, Spirituality, Tranquility

Purple is associated with royalty, wealth, and success, symbolising luxury and sophistication. As the last colour in the spectrum, it is also associated with spirituality, making it a favourite among those seeking inner peace and balance. Its calming qualities help promote composure and clarity, especially during challenging moments.

Lighter shades of purple like lavender are renowned for their calming properties, inspired by the lavender plant itself, which is known to naturally reduce stress and promote relaxation. Lavender’s calming properties make it a popular choice for products like candles, essential oils, and aromatherapy blends designed to promote relaxation.

When To Wear Purple In Winter

Deep shades like plum or royal purple are ideal for formal settings, while lighter tones like lavender create a soothing and approachable vibe. Wearing lavender, whether as a cosy sweater or an accessory, can help reduce stress and create a calming presence.

Article by https://pantproject.com/

(Top image by Alexander Grey – pexels.com)