November 30, 2023 - November 30, 2023
JoJo developed her interest in fashion while studying photography, art and communication studies at college. After 17-years of posing in front of the camera and travelling she enrolled on a fashion degree course at the London College of Fashion. The course covered illustration and design alongside research and journalism. During her studies JoJo worked with the Fashion Trend Forecasting service ‘Trendzine’, identifying trends and cultural shifts to produce high street and designer trend reports. She then landed a role with a brand new fashion portal: FashionCapital in 2002. Working as a freelance journalist she covered a broad range of articles from the latest news to interviews and catwalk reports. JoJo then went on to edit the portal as well as running a niche FashionPR and reporting service before taking time out to have a family.
She has since returned to the industry and has worked on various projects from managing the ‘British Designers at FashionCapital’ boutique to styling and compiling press releases. From April 2013 JoJo resumed her position as editor at FashionCapital and has a keen interest in promoting the ethical and sustainable side of the fashion industry.