Editor of fashioncapital.co.uk
July 31, 2021 - July 31, 2021
JoJo began her fashion career in front of the camera posing for the likes of Harper’s Bazaar, Elle and Cosmopolitan before re-entering education as a mature student.
While studying at the London College of Fashion she worked with the Fashion Trend Forecasting service ‘Trendzine’ identifying trends and cultural shifts producing high street and designer trend reports. During her last year at college she landed a role with a brand new fashion portal: FashionCapital, as a journalist covering a broad range of fashion articles from the latest news to interviews and catwalk reports. JoJo then went on to edit the portal as well as running a niche FashionPR and reporting service before taking time out to have a family.
She has since returned to the industry and has worked on various projects from managing the ‘British Designers at FashionCapital’ boutique to styling, pop-up shops and PR. From April 2013 JoJo resumed her position as editor at FashionCapital and has a keen interest in developing and promoting the ethical and sustainable side of the fashion industry.