Weekly Designer Window

Each week we will be focusing on one designer and using them in out window display. We will be Running an extra 10% off on the Designer stock and displaying the best of the designers collection.

This week , our first week of doing this, we have decided to focus on Felder Felder as our Designer of the week.

FELDER FELDER was launched by identical twin sisters Annette and Daniela Felder, while still studying at Central Saint Martins in London 2006/2007. They haven’t looked back since.

Starting with the support of key press and opinion formers, including features in Vogue, Elle, i-D Magazine and The Sunday Times Style, Felder Felder has developed a cult following.

The sisters established a signature style with their feminine rock and roll aesthetic, which was quickly embraced by singers and actresses, including Rihanna, Gwyneth Paltrow, Florence and the Machine and Allison Mosshart.

The Felder sisters are intrigued by opposites and combine contrasts in their collections, aiming to achieve the perfect balance in each design.

Their bold, yet modern and sensual aesthetic, has won FELDER FELDER the respected New Gen Award for three consecutive seasons, a nomination for The British Fashion Awards 2008, a celebrity following and the support of the most sought after stores in the World.

FELDER FELDER is stocked by Liberty and Browns Focus in London, as well as by high end boutiques in Germany, France, Italy, USA, Russia, Australia and Austria.

For Autumn/Winter 2010, the British Fashion Council respectively offered FELDER FELDER an on schedule slot for London Fashion Week.

The Felder sisters designed the new uniforms for London’s luxurious restaurant NOBU BERKLEY STREET, which have launched to much success in Autumn of 2009.

We have brightened out window up with a bit of sparkle , the diamante studded denim jacket catches the light well and adds a bit of light to our dull and wet days. Heading away from the heavy winter coats and knit’s the collection in the window leads us nicely into the spring months. The mix of denim and metallic fabrics are inspiring and fresh.

Visit the store from Monday to receive your 10% off Felder Felder.