British Designers Collective – Press & P.R.
29-03-2010
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Welcome to BDC Press & PR…
Here you will find the very latest Press and P.R. in association with Bicester Village BDC Pop up Shop.
| British Designers Collective boutique at Bicester Village in Oxford. |
| Fashion Enter is delighted to announce a new working partnership with Value Retail at the Bicester Village in Oxfordshire
Value Retail specialises exclusively in the operation of high end outlet shopping villages serving Europe’s gateway cities. Value Retail’s commitment to producing both an outstanding shopping experience and a superior performance is absolute. Each Village benefits from Value Retail’s unique approach, skills and operating practices, which deliver the most comprehensive support available anywhere. In short, Value Retail’s business model delivers the best performance, the highest spending customers and a level of service that is unmatched in outlet shopping.
Bicester Village Bicester Village Shopping Centre is an outlet centre in Bicester, just one hour from London, for several high-end brands, including Ted Baker, Ralph Lauren, Dolce & Gabbana, Charles Tyrwhitt, Marie Chantal, Aquascutum, Gieves & Hawkes and Jack Wills, as well as housing a small number of restaurants and cafés. The centre’s stores generally stock end-of-line ranges at discounted prices, up to 60% off. The shopping centre houses over 130 International luxury fashion and lifestyle brands and has the first ever outlet boutiques from British brands Matthew Williamson, Agent Provocateur, Temperley London, Anya Hindmarch and Smythson
Bicester Village is the leading outlet shopping destination in Europe and is visited annually by more than 3 million customers from all over the world. It is now established as a major international tourist attraction [as well as being the UK’s leading designer outlet village. Fashion Enter will be managing Unit 34 under for Value Retail for a new concept in fashion today. Working with LFW designers unit 34 will be the Great British Designers boutique where House of Holland and Emma Cook have already signed up.
Director Jenny Holloway commented “it’s a genuine pleasure to be working with Value Retail on this ground breaking programme for fashion. The Unit will launch on 31st March 2010 and the UK’s finest in fashion today will be selling directly to the consumers of Bicester Village. In these difficult trading times it’s excellent to work with such a forward strategic company such as VR – its time to put British Fashion well and truly on the global map starting with Oxford!” |
Bicester Village and the British Fashion Council present the
‘British Designers Collective’
Luxury shopping destination, Bicester Village and the British Fashion Council have joined forces in a unique collaborative venture to launch the first ever ‘Pop-Up’ store designed specifically to celebrate new British design talent.
The ‘British Designers Collective’ store, located in a prime position at Bicester Village will run from 31tst March – 7th May 2010 and for six weeks only will exclusively showcase ready-to-wear and accessories collections from some of the most talented designers to have graced London’s catwalks this season, with price reductions of up to 60%.
Designers who have confirmed their involvement in the Bicester Village ‘British Designers Collective’ include Erdem, PPQ, House of Holland, Markus Lupfer, Osman, Emma Cook, Louise Gray, Sykes, Felder • Felder, Hannah Marshall, Louise Amstrup, Maria Francesca Pepe, Goat, Atalanta Weller and Fiona Paxton.
The exciting, boutique-style concept store has been created to support those British designers recognised by Bicester Village and the British Fashion Council as the future of British fashion – the home-grown, new generation of talent whose avant-garde styles are integral in pushing the industry to the next level.
As a truly unique shopping experience, the store will also offer an unprecedented opportunity to purchase ‘must have’ pieces by a collective of designers who’s sought-after designs have never been brought together in a single space and will attract shrewd fashionistas eager to get their hands on more affordable investment purchases, not to mention key pieces over which they’ve been coveting all season.
“Bicester Village is delighted to be working with the British Fashion Council on such an exciting initiative in support of British designers. We are committed to providing a retail opportunity for British designers to showcase and sell their collections to the wider public. We hope to grow the offering season by season with emerging designers joining the scheme to ensure Bicester Village continues to deliver the ultimate shopping experience.”
Desirée Bollier, Chief Executive Bicester Village/Value Retail
“The British Fashion Council is pleased to announce the forthcoming collaboration with Bicester Village on the ‘British Designers Collective’ store. As an organisation it has always been top of agenda that we offer British designers support and commercial direction in order to grow their businesses. We feel that this scheme is a very exciting opportunity for the designers involved.
Harold Tillman, Chairman of the British Fashion Council
With 2010 also being the 15th anniversary of Bicester Village, the ‘British Designers Collective’ store in association with the British Fashion Council will deliver a perfect lead in to a year which is set to see British designers flourish and is one of the key planned projects celebrating Timeless British Fashion at Bicester Village.
-Ends-
Notes to Editor
Bicester Village: www.BicesterVillage.com
Just one hour from London, Bicester Village is the premier destination for luxury outlet shopping in the UK, offering year round price reductions of up to 60% and the same personal services and high standards that you might find in many top department stores. Celebrity fans include Stella McCartney, Victoria and David Beckham, Yasmin Le Bon and Mick Jagger.
Bicester Village has over 130 International luxury fashion and lifestyle brands and has the first ever outlet boutiques from British brands Matthew Williamson, Agent Provocateur, Temperley London, Anya Hindmarch and Smythson.
Jaeger, Aquascutum, Alexander McQueen, Vivienne Westwood, Luella, Marni, Monclear, Salvatore Ferragamo, Nicole Farhi, Hugo Boss, Gieves & Hawkes, MaxMara, Dunhill and Mulberry sit alongside contemporary labels DKNY, Guess, Diane Von Furstenberg, Paul Smith and Theory, and the finest high street greats including, Diesel, Karen Millen, All Saints, Monsoon, Reiss, Ted Baker, Jigsaw and Hobbs. All are perfectly complemented by the chic accessory boutiques of Furla, Pascal, Folli Follie and Radley. Even Kids can dress to impress at Ralph Lauren, Petit Bateaux and Bonpoint.
Gourmet dining can be arranged via the Village Concierge at some of the country’s finest Michelin star restaurants including Raymond Blanc’s Le Manoir aux Quat’Saisons, Heston Blumenthal’s The Fat Duck, Michel Roux’s Waterside Inn and John Campbell’s The Vineyard.
The surrounding Oxfordshire area is steeped in British heritage, from Blenheim Palace – birthplace of Winston Churchill – to Warwick Castle, Waddesdon Manor’s sensational gardens and the Rothschild fine wine and 18th century French art collections and Stratford-upon-Avon, the home of England’s most famous author William Shakespeare. The Cotswolds and famed towns such as Woodstock, Burford and Bibury are within easy driving distance, as is Silverstone racecourse, where amateur racers can enjoy driving experiences.
Fashion Enter Ltd
Fashion Enter Ltd is the not for profit concern that is facilitating and coordinating the British Designer Collective at Bicester Village with clients Value Retail. Designers interested in participating in this showcasing opportunity should visit www.fashioncapital.co.uk https://www.fashioncapital.co.uk/ for further details or contact jenny@fashion-enter.com.
Tel: 020 8462 9620
Chic Outlet Shopping®: www.ChicOutletShopping.com
The nine Chic Outlet Shopping® Villages in Europe are each uniquely placed in culturally rich and stimulating regions less than an hour away from major cities in Europe. These Villages, with over 55 to 120 luxury outlet boutiques, present an incomparable retail opportunity where many niche European and international brands. These are nine destinations where luxury, fashion, culture, gastronomy, history and pleasure are a smart solution for a day shopping trip or a weekend break. More information can be found on www.Chicoutletshopping.com/shoppingbreaks.
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Click here for Bicester Village Presentation
Click here for Press Cutting Daily Telegraph
Elle Magazine Shoot_1
Elle Magazine Shoot_2
The Telegraph
Bicester Village Website promotion
Bicester Village Website promotion_2
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CONTACT
Vanessa Isaia – Project Manager
Fashion Enter Ltd – Fashion House – First Floor – 28 Station Approach – Hayes – Bromley – Kent – BR2 7EH
Email: vanessa@fashion-enter.com
Tel:020 8462 9620
Mobile: 07704553840
