How Custom Stickers Could Elevate the Branding for Your Fashion Label

When you think about stickers, your first thought might be of playgrounds and toddler’s books, right? How could stickers possibly do anything for your fashion brand? 

We will show you exactly how. After reading this blog post, you will think of stickers as a premium marketing tool that can elevate your brand and boost your sales. 

This article revolves around custom stickers. Custom stickers are, as the name suggests, completely customisable. This means that you are in full control of the final result. 

We recommend finding a printing company you trust, so you can outsource the actual production of your sticker. If you are looking for a sticker printing UK-based company, you have to search for the best one with the highest ratings so you’re sure that they have the highest quality of materials..

But now, without further ado, let us learn how stickers can help you promote your fashion label.

1. Choose premium materials

When you are just starting out, or you are trying to grow a small business, it can sometimes feel like you can never catch up. After all, there are big brands with big budgets. But with custom stickers, you can jump the queue and create luxurious packaging right from the start. 

When it comes to your label, you take great care of selecting the right, high-quality fabrics. You can do the same with stickers. Sticker printers do not only offer your standard white sticker. Instead, you can choose between different custom vinyl materials like glitter, metallic, silver, or gold. 

With these effects, your stickers can come to represent the features of your brand, and you can create a design that will demand the attention of the consumer.

2. Customise price tags and shipping boxes 

Stickers allow you to stay flexible. You can add to your existing campaigns or upgrade them quickly, with very little effort. This is a great opportunity to include custom elements in your packaging. 

Do you have a little shop where you sell your items? Then add a message to your price tags. This can be anything to make your customers smile. Are you running an e-commerce business? Then you can do the same with your shipping boxes. Use a sticker as a security seal and include a funny or welcoming message for your customers to see. 

By changing these messages regularly, you keep your customers engaged in your brand. It also helps you to differentiate your business from competitors as you create a more memorable brand experience for your customers. 

3. Include free stickers with every purchase

Let’s take this one step further. How can you keep communicating to your customers that your brand is of premium quality and make them feel good about buying from you? 

The psychology of stickers can help you with that. Have you ever received a free sticker? We tend to hold on to them and use them on our laptops and phones. Free stickers make us feel good. 

That is because we do not see them as a means of advertising but as a gift. This evokes all the positive emotions associated with gift-giving. Usually, this marketing strategy can be tricky as you need to add value to your customers’ experiences without overspending. Stickers are the perfect solution as they are low-cost, yet super-loved. 

All you have to do is add free stickers with every order or purchase. To ensure great quality, we recommend investing in waterproof stickers. This will allow your customers to use them any way they want to without compromising the sticker’s looks. 

What do you think? Are you ready to elevate your fashion label with stickers? We hope so and are excited to see where this step will take you. If you have any questions or more tips you want to share, please leave us a comment.