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Pure February – Full of Spirit

April 14, 2024 - April 14, 2024   


Full of Spirit


Pure 11.12.13. February 2007 expands its Spirit section into the National Hall, dedicating an entire area to the largest ever line up of exciting, young creative fashion and design.




Uncovering raw and fashion savvy signature labels, new British brands; Wale Adeyemi, Eucalyptus, Junk Shop, LOL, and Traffic People, will sit alongside new international names; C’est Comme Ô¡a from Italy, Charlotte Solinki, Kostume, Las Pepas and Mariela Allaix all from Argentina, US brand Emily by T.U.K. and Nozomi from Denmark.




Directional streetwear brands offering a mix of denims and tees include newcomer Full Circle, showcasing a collection inspired by masculine androgyny and movie-star glamour; Duck and Cover Womenswear bringing three feminine themes; Revolution, Vixen and Club Privé; Religion displaying elegant vintage detailing, military chic, rock’n’roll and daytime glam; plus BLENDshe; Chilli Pepper; Emily the Strange; LTB by Littlebig; Motel; PM-Peoples Market; and T&Cake.




Buyers hunting out edgy brands with a real girly feel should check out Fever with a new collection as inspired by exotic influences from around the globe; Pink Soda-Urban with a rich palette of purples and prints of floral optimism; Looking Glass launching Looking Glass Boutique creates a truly feminine feel; plus Burn N Violet; Hunters and Gatherers, Ichi; In Love by Carling; Kal Kaur Rai; Lulu & Red, mbyM; Rubyred and Sula.





Other returning brands not to miss include Ben Sherman, D.E.P.T. , Hecho a Mano, Komodo, Life by Alice, Sara Sanskara and many more.





Creating vibrant atmospheric music this season, KISSFM will be grooving the decks in the Spirit Bar, where buyers can take a well-earned rest and unwind with a drink.





Over over 800 directional womenswear and accessory collections now take up four floors at Olympia. Buyers can continue to source from Pure Accessories presenting an additional level it will house its biggest line up ever of accessory and footwear collections; Pure Elan for contemporary brands and bridge collections for the fashion forward woman; Pure Vision for inspirational designer brands and Pure Impulse showcasing popular high street fashion and casual wear.





Pure presents an insight to Autumn/Winter 2007 trends, through the daily Pure Catwalk and exclusive Drapers forecasts. Pure the best event for fashion-forward retailers.




For complimentary buyer tickets and to view the brand gallery buyers can go to www.purewomenswear.co.uk.  



Buyer contact Athena Louca – T: 00 44 (0) 207 812 3713 E:This email address is being protected from spambots. You need JavaScript enabled to view it.



Press contact: Bettina Odum – T: 0044 (0) 207 505 8337   E: This email address is being protected from spambots. You need JavaScript enabled to view it.


January 2007                                     

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