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MiMi Celebrates 10 years styling Londoners

April 14, 2024 - April 14, 2024   

Leading boutique MiMi has recently undergone a complete renovation to leave it looking as fresh as the labels it unearths each season.

MiMi Celebrates 10 years styling Londoners



Leading boutique MiMi has recently undergone a complete renovation to leave it looking as fresh as the labels it unearths each season.  Since opening on the King’s Road 10 years ago, MiMi has firmly established itself as one of the UK’s most influential and successful independent stores, servicing celebrities and models including Elle McPherson, Naomi Campbell and Sophie Anderton.



The eponymous boutique owes its success to founder Mimi Lowe along with her business partner and sister Azita Asilzadeh.  Mimi’s greatest talent is a supremely honed buying-eye. Her 20 years experience coupled with her distinct style sees MiMi consistently boast the hottest new labels first. 



“Everybody wants originality because everyone wants to feel special,” says Mimi Lowe. “We buy from more than 60 collections but only in small qualities; one piece in each size, so once they’re gone, that’s it.”



LEADER OF THE PACK – For 10 years Mimi has discovered the crème of international fashion; exclusively stocking labels which have gone on to become household names.  MiMi has stocked Gharani Strok since 1997 when no one had heard of the brand and was first to stock Kors, Michael Kors, Colette Dinnagan, Velvet and Catherine Malandrino. 



CULT FOLLOWING – Trawling London, Paris and New York each season and sourcing worldwide for undiscovered labels, MiMi has developed a cult following.  The MiMi Club has 3000 dedicated members who eagerly await each season’s catalogue, new deliveries & sale announcements.  There are also 300 Privilege Card Holders who are entitled to the much sort after invitation to MiMi’s sale preview days and an exclusive discount.



EXCLUSIVE & RARE – Current exclusive & rare labels stocked by MiMi include the NYC phenomenon Mayle, Autumn Cashmere, cult Soho NYC boutique label Foley & Corinna, Streets Ahead, celebrity “must-have”Rich & Skinny Jeans and Australia’s silky secret, Willow.



PERSONAL STYLISTS – Many MiMi customers have come to rely on the discreet, personalised style advice given by Mimi & Azita.  The sisters even make home visits to style and arrange the wardrobes of their VIP clients.   MiMi offers all customers informed style guidance, personal notification of stock arrivals with new deliveries every week, an express 1 day alterations service, gift wrapping, mail order and courier services.



For further information & images please contact Samantha Lawson

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020 7689 5916


Spring Summer 2007

Collections. 120% Linen . 3.1 Philip Lim .  Autumn Cashmere . Mayle . Collette Dinnagan . C & C California . Cool Change.  Dalsu . Development . Diane von Furstenberg . Erica Davies . Frankie B . Foley & Corinna . Graham & Spencer . Gharani Strok . Issa . James Jeans . Joe’s Jeans .. Rich & Skinny . Juicy Couture . Lauren Moffatt . Little Joe . Made in Heaven . It Jeans . Matthew Williamson . Catherine Malandrino . Melissa Odabash . Miss Italy . Missoni . Nanette Lepore . Patrizia . Pepe . Pistol Panties . Queene & Belle . Rebecca Taylor . Rock& Republic . Sass + Bide . Temperley London . True Religion . Vanessa Bruno . Velvet . Willow . Shoes . Barbara Bui . Christian Louboutin . Jack Rogers . Kors . Michael Kors . Handbags . Anya Hindmarch . Barbara Bui . Pauric Sweeney . Rodo . Be&D . Belts . Stoned & Wasted .  Be&D . Streets Ahead . Sunglasses . Missoni . Oliver Peoples . Tom Ford . Matthew Williamson .  Swimwear . Pistol Panties. Melissa Odabash . Matthew Williamson . Daslu . Missoni  . Underwear . Hanky Panky . Hats . Grevi Mode . Jewellery . Allumer . Citrine by the Stone . Erikson Beamon . Jamie Jewellery . Laura Lee . Susan Suell



MiMi .  309 King’s Road .  44.207.349.9699 Monday – Saturday 10:30-6:30 Sunday 1:00-6:00


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