New designer names to take their stand at Pure includes;

Ruby Rocks; will launch a fun and flirtatious collection with beautiful dresses for all occasions incorporating a feminine and urban balance, set to provide a fresh approach to women’s streetwear. The brand offers a mellow classic blend of fabulous cuts and quirky prints with something extra to make the girls immediately feel good and be noticed.

Antik Denim; a favourite among style-conscious women, the brand offers a complete wardrobe.  In addition to jeans, they bring vintage-styled T-shirts, boots, and belts. Antik Denim is a new American classic – It’s not about denim – it’s about the pleasure of denim. The Spring/Summer 2008 offers a comfortable fit, premium material, and an attention to details that raises the bar.

Fenchurch; showing in Pure Spirit, this new strong brand is feminine, sweet yet sexy. It reflects the perfect streetwear fashion label for sassy girls with their own style who want to stand out from the crowd.

Modström; a new eye-catching ready to wear collection with looks that signal femininity with a raw touch. The style reflects dynamics and acute fashion of high quality. The brand shows a flair and unusual sense for design, varying in look and style adapting to a constantly changing fashion industry. f

or renewal on the market.

Fuzzy Nation; launches a collection of colourful and quirky, fully functional handbags designed in the form of dogs – bag breeds include the Boston, Chihuahua, Dachshund and Pug.  A striking aspect of the bags is the contrasting fabrics and colours used within the range – adding unique sense of charisma for this new eye-catching fashionista accessory.

Amishi; has the answer to the evening bag dilemma, by introducing a collection of luxury evening clutch bags, creating a storm when worn on a night out. The collection includes The Evening, The Luxury and Bridal Beauty, all intricately beaded, using semi precious stones such as rose quartz, rubies, jade emeralds and yellow amber as well as Swarovski crystals imported from Austria.

Annie Jones; is another fresh newcomer at Pure, launching a desirable range of leather bags, featuring studs, zipper tags and useful pockets. These key accessories are versatile and hugely fashionable, and will be popular among women who enjoy spacious handbags.

Edited into five distinct buying sections, brands at Pure are hand selected ensuring premium product and to help guide buying. Offering an exciting mix of ready-to-wear and accessories, buyers will find all the season’s must-haves under one roof from jewellery, belts, bags, shoes and hats through to summer dresses, skirts, denims, knits and jerseys.

Visitors can take away trend and buying directions from the daily Pure catwalk shows, styled in line with WGSN trends and the Drapers’ fashion forecasts, who offer exclusive insights for SS08.

Buyers must register in advance for their complimentary buyer tickets to Pure 5.6.7. August 2007 at www.purewomenswear.co.uk. or call +44 (0) 870 429 4514   

Images are available from the above mentioned brands.           

Press contact: Bettina Odum: T: +44 (0) 700 938274 E: This email address is being protected from spambots. You need JavaScript enabled to view it.

Buyer contact: Athena Louca: T: +44 (0) 20 7812 3713 E: This email address is being protected from spambots. You need JavaScript enabled to view it.

Exhibitor contact: Lucie Davies T: +44 (0) 20 7812 3746 E: This email address is being protected from spambots. You need JavaScript enabled to view it.