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FEL X N Brown Featured in the Business Desk

July 13, 2024 - July 13, 2024   

The Business Desk.com, features regional business news for the North West of the UK, reported on the N Brown X Fashion-Enter Ltd sizing data collaboration taking place at the FC Designer Collective on neighbouring Fonthill Road.

The article published 22nd June, titled ‘N Brown uses 3D scanner to improve the fit of its garments’ began: ‘Manchester-based online clothing and footwear retailer, N Brown, is using digital technology to improve comfort for its customers.

‘It has teamed up with social enterprise Fashion-Enter to collect customer body scanning data to further improve the fit of its products.

Angela Gaskell, group sourcing, sustainability, quality and fit director at N Brown, said: “We have a ‘think circular and right first time approach’ to product design. This relies on our customer body scanning data to create our 3D design avatars, so events like this are hugely important to improve product fit further.”’

To read the full article tap here.

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