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British Fashion Council Announces Deadline for Fashion Forward Applications

October 28, 2021 - October 28, 2021   







Press Release


The British Fashion Council today opens its Fashion Forward initiative for entries. Sponsored by Westfield London, the award is to enable designers to show their collections on schedule at London Fashion Week, February 2008.  All entries must be with the British Fashion Council by Monday, October 15th 2007.


The BFC Fashion Forward initiative was first introduced at London Fashion Week September 2006 and supports designers who have previously received New Generation funding or are at a similar stage of business development. While all applications will be considered, it is unlikely that companies whose turnover is less than £100,000 or greater than £1,000,000 will be short listed.  


Last season’s winners were Jens Laugesen, Richard Nicoll and Sinha-Stanic who showed their Spring/Summer collections at London Fashion Week 15th-20th September. 


Jens Laugesen said ‘’It is an amazing feeling to have won the BFC Fashion Forward award sponsored by Westfield London, as it has allowed me to maintain a high profile presence at London Fashion Week. This kind of support is recognition on the highest trade level of my designs and hopefully it will allow my brand to increase its market presence considerably this season. Following previews in London, Copenhagen and Tokyo I have already increased my stockist list by 4 new shops and have booked appointments in both London and Paris.”


Richard Nicoll added ‘’I was delighted to receive the Fashion Forward award which came at a pivotal time for me and the business. The BFC and Westfield London have provided a lifeline and are great supporters of strong London based talent. This award has allowed me to strengthen our client base and to indulge my ideas for S/S 2008.’’  

Sinha-Stanic said ‘’The BFC and Westfield London have recognised that once your business has moved up a step you need more help to keep it going. To keep your customers happy with good delivery times, while still being able to put on fashion shows. The Fashion Forward award has given us the opportunity to do this for two seasons in a row which has been fantastic!’’


Designers interested in applying should contact Anne Lomax at the British Fashion Council on 020 7636 7788 or This email address is being protected from spambots. You need JavaScript enabled to view it.



See Editor’s notes below


For all press enquiries, please contact Caroline Rush or Caroline Reader at Crush Communications, 0207 851 4655 or email at This email address is being protected from spambots. You need JavaScript enabled to view it.


Editor’s notes:


About BFC Fashion Forward

BFC Fashion Forward is a scheme to give support to British designers who have already established a profile at London Fashion Week through the New Generation programme, or who are at an equivalent stage in their business. The primary aim is to enable designers to show their collections at London Fashion Week. Applicants for the sponsorship are short listed and interviewed by a selection panel consisting of the BFC, a representative from Westfield London plus journalists and buyers. Westfield London is the inaugural sponsor of BFC Fashion Forward and has committed to four seasons of sponsorship.


About Westfield London

Westfield London, located just 3 miles from Oxford Street is set to become one of the capital’s best loved retail and leisure destinations when it opens at the end of 2008.   Over 265 speciality stores will accommodate some of the world’s finest brands, beneath a spectacular undulating glass roof. A specially created retail village will feature premium retailers in a luxurious environment.   Offering one of London’s best days out, Westfield London will feature extensive and eclectic dining options, a state of the art 14 screen cinema complex, and a beauty retreat and gymnasium.  A host of exclusive customer services, activities and events will add to the retail and leisure offer to make Westfield London an unmissable London destination. 


About Westfield Group

The Westfield shopping centre group undertakes ownership, development, design, construction, funds/asset management, property management, leasing and marketing activities and employs in excess of 4,000 staff worldwide.  It has investment interests in 121 shopping centers in four countries, with a total value in excess of A$60 billion and is the largest retail property group in the world by equity market capitalisation. In the UK, Westfield owns seven operating shopping centres at Guildford, Tunbridge Wells, Merry Hill, Derby, Nottingham, Belfast and Lisburn. In addition to these it has three urban regeneration projects – Westfield London, Stratford City and Bradford, West Yorkshire.


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