Vintage Fashion Takes Over Latest Data Reveals

Vintage shopping is becoming a top choice for fashion lovers, blending unique pre-loved finds with sustainable style. Clearpay’s latest sales data highlights the trend, showing a significant rise in demand for timeless vintage staples.

Vintage Trench Coats –  With a 429% increase in year-on-year sales, the vintage trench is an autumn/winter must-have. Whether it’s a classic ’70s Burberry or ’90s minimalist style, a vintage trench brings both heritage and functionality to your wardrobe. 

Vintage Leather Jackets – Up by 191%, vintage leather jackets are another must-have, adding a chic worn-in look that genuine vintage delivers. Rosie Huntington-Whiteley and Gigi Hadid made slouchy leather jackets the crux of their street-style looks recently at Paris Fashion Week 2024.

Vintage Blazers – Blazers, especially vintage ones, are having a moment, with year-on-year sales increasing by 69%. The rise of oversized, boxy silhouettes has brought vintage blazers into the spotlight. Fashion icons like Hailey Bieber are frequently spotted in vintage-inspired blazers, combining the charm of older pieces with contemporary styling for a fresh, elevated look. 

Vintage Jewellery – Jewellery is where vintage truly shines, and this season it’s all about chunky, statement pieces.  Clearpay sales of vintage silver accessories have jumped by 243% with celebrities like Sabrina Carpenter helping drive this trend with her love for bold statement pieces. The beauty of vintage jewellery lies in its ability to add character and uniqueness to any outfit. 

Comment from Clearpay’s Consumer Insights Psychologist Shakaila Forbes-Bell:  

“As more people rethink their shopping habits, there’s never been a better time to dive into the world of vintage fashion. Not only can you save money by finding hidden gems, but shopping pre-loved clothes also helps reduce your environmental impact, all while nabbing unique pieces that everyone will want, but no one else will have.” 

Breakdown of Clearpay’s data:

Overall year-on-year growth:

(June 2023 – August 2023 vs June 2024 – August 2024)

Vintage Trench Coat: 

Overall – 429% increase in sales 

Gen X – 325% increase in sales 

Gen Z – 211% increase in sales 

Vintage Leather Jacket: 

Overall – 191% increase in sales 

Baby Boomers – 275% increase in sales 

Gen X – 105% increase in sales 

Millennials – 305% increase in sales 

Gen Z – 160% increase in sales 

Vintage Silver Accessories:

Overall – 276% increase in sales 

Baby Boomers – 272% increase in sales 

Gen X – 310% increase in sales 

Millennials – 243% increase in sales 

Gen Z – 302% increase in sales 

Vintage Blazer:

Overall – 69% increase in sales 

Baby Boomers – 71% increase in sales 

Gen X – 84% increase in sales 

Millennials – 20% increase in sales 

Gen Z – 136% increase in sales