^The Fashion Fix^ – 28th November 2019
This week’s instalment of ^The Fashion Fix^ features the latest news of Sarah Burton being announced as the recipient of this year’s Fashion Awards’ Trailblazer; Prada and Adidas unveil its first exciting collaboration and confirmation that the 2019 Victoria’s Secret Fashion Show has officially been cancelled.
Sarah Burton Is Announced As The Fashion Awards’ Trailblazer
A much deserving winner; Sarah Burton, creative director of Alexander McQueen will be honoured on 2nd December as an industry trailblazer at the upcoming Fashion Awards.
Last year witnessed the special recognition accolade be awarded to Kim Jones, an honour which prides fashion’s ultimate pioneers through revolutionary innovations and supreme dexterities – a perfect tribute to Burton.
New Collaboration for Prada and Adidas
After much anticipation, Prada and Adidas have revealed their first-ever collaboration that features two limited-edition releases in the form of superstar sneakers and a bowling bag.
Suspicions of a partnership initially broke in October, being officially confirmed earlier in November, with the ultimate influential brands provoking a promising sneaker release on Instagram. The sneaker features the signature shell-toe and iconic triple stripes and both heels have the Prada logo adorned on. The Prada bowling bag for Adidas is crafted from calf leather and has a nylon strap; both shining in Optic White.
2019 Victoria’s Secret Fashion Show – Cancelled
There have been months of speculation and comments from various VS Angels including Shanina Shaik but the news was finally confirmed this week from Burgdoerfer, chief financial officer and executive vice president of L Brands that the brand’s show is not going ahead.
Burgdoerfer explained in a recent statement of the importance to grow the marketing of Victoria’s Secret, whilst recognising and appreciating – “that the communication of the brand, the offerings, the emotional content of Victoria Secret is obviously an important thing.”
Until next time, xoxo, Katie.