<< back to Insights

Student Wins Missguided Fashion Designer Competition


Katie Macpherson, from Manchester Metropolitan University, has won a dream break into the fashion industry after entering a UNiDAYS competition to win having a clothing design made and sold by Missguided.

To celebrate London Fashion Week, UNiDAYS, the world’s biggest student discount platform, joined forces with top global fashion retailer Missguided, to offer a budding student designer the opportunity to produce and sell their winning idea. 

The winning entry was selected by a panel of Missguided’s top designers from over 2,000 entries. Katie had a one-to-one coaching and mentoring session with a judge to develop her idea and the design was then created and produced. The stylish dress will now go on sale priced at £24 as a limited edition on the fashion platform. Katie will receive an 8% share of the net profits, a £1000 Missguided voucher and a UNiDAYS cash grant of £1000.  

Katie, commented about the experience:

“I am so excited to have won the UNiDAYS Missguided competition, working with their designers to have my dress made has been an incredible experience. I’ve always been inspired by fashion and art, I think looking at runway images and collections is always important when designing, and I like contemporary styles and like to incorporate this into my work. I’m hoping we can work together on a capsule collection in the near future.”

Zahiah Alawneh, Head of Design, Missguided added: “Missguided love creative collaborations and we were thrilled to partner with UNiDAYS to offer this chance to the UK’s student population. London Fashion Week is the jewel of the industry crown and it felt the perfect moment to offer this chance to experience the fashion world first hand.”

“We are so proud of Katie. Breaking into the fashion industry is incredibly daunting, even in the best of times. UNiDAYS pledge to work with all our partners to facilitate opportunities for our student members wherever we can. This is the start of a program of fashion collaborations to offer what could be career defining networking moments for our undiscovered talent.” Commented Viviane Paxinos, GM of UNiDAYS.

Katie’s cut-out cocktail dress is on sale from Tuesday 6th July 2021

<< back to Insights