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Sewing Bloggers Get ‘Behind the Seams’ with FashionCapital


Last Friday, 6th April, FashionCapital hosted an insightful ‘Behind the Seams’ on-site event for a group of influential sewing bloggers.

The 3-hour event included a tour of FashionCapital HQ and our North London Factory where the bloggers were taken through every stage of garment production and had the opportunity to see cutters, machinists, pressers and packers all in action.

This was followed by a look into the Fashion Studio where they were given an insight into digitising patterns using Vetigraph by pattern cutter Dymphna.

Following the tour the experience included a practical TR pattern cutting session with master cutter Claudette Joseph. The bloggers were introduced to the design technique and were given a hands-on task where they had the opportunity to create their own TR pattern.

To thank the bloggers for coming along we treated them to a selection of fabric from the FC Fabric Studio and William Gee haberdashery were also kind enough to contribute some of their sewing goodies.

Find out what blogger ‘Susan Young Sewing’ thought of the event and read her blog post here


Comments from the event included:

‘We had a fantastic and fascinating day. So enlightening and informative. Thank-you for hosting us, for the excellent masterclass and for the goodie bag.’  Sewalicious

‘Thank you for your hospitality, it really was an amazing day! 

‘It was such a fantastic event, really great to find out more about Fashion Enter, as well as get to meet Claudette and learn her fantastic skills.

‘I will definitely keep an eye out on the fabric shop, what incredible bargains!’ Sewrendipity

‘Thank you for today’s event, it was so interesting, informative and fun! I was really impressed, as we all were, by your set-up and it would be good if there could be more like it throughout the UK. The session with Claudette was so inspiring.’ Susan Young Sewing

‘Just a quick one to say a very big thank-you for making us all so welcome today. 

‘The tour was fascinating to say the least, and I know we were all amazed by the ethical business that you have developed. PS Claudette is wonderful isn’t she!’ Sew_Dainty

If you are a sewing blogger and would like to come along to the next ‘Behind the Seams’ factory experience please email: jenni@fashion-enter.com

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