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Shop Front: Dedicated to Denim


Without trying to sound too biased, the visual merchandising team here are at the top of their game planning months in advance and inspiring others in the display sector. Currently featured in the famous Oxford Street windows is a dedication to denim, a denim extravaganza; from smart denim to grunge denim, painted denim to studded denim, each window is created like a room set that features these denim clad models.


And there is the chance to add your own piece of denim dressing to the windows too:


Calling all #denimlovers, now’s your chance to appear in the Selfridges London windows by sharing your love of denim on Instagram.


Simply take a photo of your favourite denim and share it on Instagram using the hashtag #denimlovers and @theofficialselfridges to be entered into the competition. We’ll pick the best shots to appear in two of our windows on Oxford Street until August 24.


As well as having the chance to be featured in the windows, The Photographers’ Gallery will be choosing an overall weekly winner from our window selection to win a pair of designer jeans from Selfridges London.


So whether you upload a shot of you wearing your favourite jeans or a close-up of the detailing on your denim jacket, make sure to post it on Instagram for your chance to win.


Enjoy our FashionCapital selection of Denim Lovers window images…
















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