Most Popular Spring / Summer 2024 Emerging Trends

Cowboy Aesthetic – 497k TikTok posts

Country music has soared in popularity, becoming one of the fastest-growing streaming genres in 2023. With western motifs gracing SS24 runways, Beyoncé’s upcoming country album “Cowboy Carter,” and influencers like Bella Hadid and Kendall Jenner embracing equestrian-inspired fashion, the cowboy aesthetic has become a cultural phenomenon this Spring/Summer.

To achieve this style, start with classic denim and leather pieces, incorporating Western-inspired elements like fringe and suede. Accessorise with statement pieces such as bold belt buckles and cowboy hats, and consider adding cute denim skirts and fashionable waistcoats for a twist. Complete the look with cowboy-inspired purses or tote bags to accessorise your ensemble. With these tips, you can effortlessly channel the cowboy vibe while staying on-trend for the season.

The Sporty Aesthetic – 325k TikTok posts

Inspired by ’90s icons like Mel C of the Spice Girls, this trend reflects a shift towards more casual and practical clothing choices, accelerated by the comfort of sweatpants and lounge sets during the COVID-19 pandemic. The revival of Y2K and ’90s styles, along with celebrities like Taylor Swift and Kim Kardashian sporting athletic looks, further fuel this trend.

There are numerous waysto achieve this style, from moto-inspired leather ensembles to two-piece crop top sets and golf core fashion. Sports jerseys, personalised embroidered t shirts and tennis-inspired outfits offer options for everyday wear, blending comfort and style effortlessly. Whether it’s embracing racing aesthetics or tenniscore summer vibes, there’s something for everyone to try for Spring/Summer 2024.

AN-Y1’s four tricks to a Spring/Summer wardrobe

1. Add accessories to elevate your look

The fashion experts at AN-Y1 suggest that accessories are your secret weapon in Spring/Summer. 

Try swapping out winter scarves for thinner versions – think silk scarves in playful patterns to match spring flowers and new landscape trends.

The skinny scarf, a Y2K relic, is back with a modern twist, initially seen in preppy tennis outfits, it now boasts a minimalistic aesthetic in silk neutrals or colourful crochet. Inspired by the likes of Kate Moss, the trend reflects a resurgence of mid-2000s fashion, hinting at future trends. 

Even small touches, such as changing your jewellery to lighter tones or picking colourful statement earrings, can instantly lend your outfit more of a spring energy. A new 2024 trend is shell jewellery, which is light and fun for Spring and Summer. Pinterest 2024 prediction trends also mentions bows in their report Bows are the perfect accessory for Spring/Summer, bringing a touch of femininity to any outfit. As the weather warms up, bows evoke a sense of lightness, perfectly capturing the new vibes of the season. Whether Summer dresses, tops, sandals, or hair accessories, bows add a delightful pop of colour and texture, enhancing the overall aesthetic of any outfit. Their versatility allows for endless styling possibilities, from subtle accents to statement pieces, making them ideal for both casual outings and special occasions. 

2. Layer up

Layering remains a timeless technique, particularly during unpredictable Spring mornings when dressing can be a challenge due to fluctuating weather conditions.

Extend the versatility of your Summer holiday wardrobe staples by incorporating relaxed, oversized cotton shirts for added warmth or layering long sleeve tops underneath on cooler days.

Similarly, maximise the wear of your beloved winter statement pieces by considering fabric texture and weight. Pair heavier jumpers with leather shorts and lighter denier tights for a balanced look that transitions seamlessly between seasons.

3. Spring clean your wardrobe

When switching over your wardrobe, take the opportunity to take stock of your clothing. If you come across pieces you haven’t worn in the last year, or that you no longer find comfortable, be sure to donate or recycle them.

When looking through your clothing, establish if you have any missing staples for the season ahead – when shopping, look for well made, capsule pieces which will last you for many years to come.

4. Store seasonal items

Make sure your winter garms are kept in good condition by keeping them in a cool location, out of sunlight. Slimming down your wardrobe will also make dressing for warmer weather easier as you’ll have a better overview of outfit options, creating a capsule wardrobe fit for the season.

If you’re in need of space, keep clothes in breathable storage bags and line them with anti moth paper to protect them for the long term. 

The fashion experts at ANY-1 have also provided their quicker tweaks for a Spring/Summer update:

• Swap heavier fabrics for lighter linens, silks and breathable cotton, ensuring you stay cool for the warmer weather
• Always opt for lighter shades of denim, including white
• Elevate your basic T’s for a soft, fine cashmere crew neck
• Introduce fun and vibrant current prints, such as animal and landscape 
• Play around with jewellery with new trends such as layering and shells

Article courtesy of https://www.an-y1.com