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Milan’s New Season Details SS26

30-09-2025   


With Milan Fashion Week (23–29 September 2025) now in the rearview mirror as the fashion pack converge on Paris, FashionCapital reflects on a season of reverent farewells, bold reinventions, and new season details. 

What made Milan distinctive was its tension between legacy and disruption. On one hand stood the final act of Giorgio Armani’s legacy, a reflective farewell steeped in restraint, craft, and memory. On the other, daring new visions challenged the Italian establishment, most audibly at Versace under incoming creative director Dario Vitale. Between them, a handful of houses adjusted the formula just enough to bring a new take on the Spring/Summer 26 season.

Giorgio Armani’s Memorial Show

The emotional high point of Milan SS26 was the memorial runway for Giorgio Armani, held in the courtyard of the Pinacoteca di Brera. While the event was sombre, it was also beautifully orchestrated featuring models from across his illustrious six-decade career accompanied by a live piano. 

According to The Wall Street Journal, the designs on display remained true to Armani’s signature minimalism: soft tailoring, muted neutrals in tones of  navy, dove grey and sand fluid suiting, and shimmering eveningwear that avoided overt theatricality. Marie Claire and Vogue Business described the collection as “a quietly confident last statement,” a “tribute to the founder’s spirit,” and a show that “whispered rather than roared.” 

Versace Under Vitale

By contrast, Dario Vitale’s debut at Versace provoked questions. Signed by the Prada Group earlier in 2025, Vitale’s inspiration harked back to early-80’s Versace, think sexed-up Miami Vice, with high-waisted denim, revealing cutouts, dropped armholes, halter cuts and body conscious designs in primary colour pops. 

The response from the fashion pack was divided. While some praised Vitale for daring to lean in and disrupt a period of Italian fashion stagnation. Others questioned whether his vision bent over too far – and was missing the overt glamour synonymous with the Versace brand. Meanwhile, Donatella Versace, now operating under the title of brand ambassador, was no-where to be seen – what did this mean asked the fashion press? And what did she think of Vitale’s new direction?

Emerging Trends: What’s Next for SS26

Milan Fashion Week revealed recurring themes and undercurrents likely to ripple into Paris and seen at New York and London that will no doubt influence commercial lines…

Key Silhouettes & Styling Moves

Fabric, Texture & Materiality

Colour & Palette

Styling & Accessory Notes

On the Street

On Milan’s streets, trends echoed the designer collections. Relaxed co‑ords, particularly shirt + trouser matches, were commonplace. As were striped shirts and ties along with checks, in top-to-toe combinations. The street palette remained relatively muted earthy tones, brown combined with black and sandy hues with occasional colour pops. For the more daring short shorts, bodycon dresses and cropped proportions also made appearances.

Sources:

Vogue Business

FashionUnited

Harper’s Bazaar 

InStyle

Image of Giorgio Armani shop front by Alena Maruk via pexels.com




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