Masterclass of the Week: ‘Who is Your Customer?’ With Della Nelson

Taking place at FashionCapital/FTA HQ this Thursday 17 January, creative design expert in women’s fashion Della Nelson will delve into initial brand development by analysing how to determine your brands customer profile.

In the first session of this interactive masterclass Della will discuss:

• customer lifestyle,
• competitors, brand tone of voice
• and inspiration.

Della Nelson is a highly creative and motivated design leader in women’s fashion, forecasting, design, tailoring and heading up creative teams within mid-market and premium retailers. She is passionate about developing a brands identity, ensuring an innovative and relevant product development process to the brand and its clientele.

To find out more about Della click here.

Della comments: “A brand has a DNA. You create and deliver this consistently by considered colour, unique design and range planning. It must be real and have a personality that connects with your consumer.” 

Click on the links to find out more about each masterclass and book.

Stage One – Who Is Your Customer

Stage Two – Planning Your Range

Stage Three – How to Sell Your Brand