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Tennis Champion Serena Williams Launches Her Debut Collection


Whilst winning her first professional tennis match not long after entering into the world of motherhood, additional news circulated of Serena Williams’s exciting direct-to-consumer sartorial line of sportswear and evening wear. As well as attaining an alluringly covetable and super comfortable aesthetic, all garments come in at under $250 (£188).

Launched earlier this week, the collection comprises of 12 pieces as well as accumulating additional releases that will be revealed during the summer and winter months. With regards to the concept surrounding the Serena collection, the tennis star-come-fashion designer explained that it’s fundamental for the wearer to have the freedom to look good at the same time as not paying indecent amounts for the garment. “That’s what I want to do. I want to make pieces that you look good in, that aren’t outrageously priced,” said Serena in an online statement.

Her unveiling includes pieces that range from tees, jackets and denim to underwear and a silk crepe dress rendered in olive green – imbuing a classic aesthetic that incorporates superfluous texture. With the introduction of fashioning a traditional silk slip dress with crepe material, this piece is a reflection of Serena’s typical signature of doing things with an unexpected twist.

Differentiating her vision from previous celebrity-endorsed fashion lines, a real aura of self-fierce effortlessness carries throughout the collection. Consumers will acknowledge intimate and personalised touches such as the letter W adorned on the chest of a varsity knit that occupies the perfect infusion of athletic and curve-hugging sexy. Other pieces include a winning gold foil anorak and 80s-inspired structure fitting jeans.

The collection beautifully reflects Serena’s level of commitment and care that comes with perfecting each piece, which carries her desire of wanting to execute a stylishly sound line of clothing that resonates with women everywhere.

Shop Serena Williams’s debut collection on https://www.serenawilliams.com

Words by Kate Farley

Images courtesy of serenawilliams.com

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