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The FC Big Black Sofa Conversation

22-01-2022   


Confirmed for the evening of Tuesday 13th February our next Meet Up and Big Black Sofa Conversation will take place with Shailina Parti, Buying & Merchandising Director at Jigsaw, She will deliver her personal industry insight along with an informal Q&A. Providing her expert knowledge on tap.

Shailina (pictured right) started her career at Jaeger as a graduate trainee in 1989, rising up the ranks to Head of Buying for Jaeger womenswear where she launched Jaeger London in 2005, Jaeger Black in 2007 and Jaeger’s first catwalk collection in 2008. In 2008 she was appointed the position of Brand Director at Jaeger where she was an Executive Board Director with Trade and P&L responsibility. Her career has also involved a stint at the international high street brand Monsoon which has a turnover of £300 million. As their Design and Buying Director she was responsible for managing a team of 70 and strategically redefining the product offer for the UK and international markets.

Today Shailina is the Buying and Merchandising Director of Jigsaw joining the company in May 2014. Jigsaw is one of the few remaining family owned fashion retailers, retaining a successful multi-channel presence on the British high street, within John Lewis and in the US, Singapore, Ireland and Australia. In a challenging market the brand has bucked the trend, driving double digit like for likes, and re-freshed the offer and store portfolio driving growth and profit. Creatively Jigsaw has once more carved out a unique niche with subversive award winning campaigns (Life not Landfill) and (Love Immigration), the new lifestyle store The Duke Street Emporium and its recently launched luxury line range that is showcased at London Fashion Week. Jigsaw’s success is influenced by its unique take on shops, marketing, and understated luxury in a revamped product offer.

Alongside Shailina, 10 hand-picked, up and coming designers from the Derry Designer Start Up Business programme will showcase their designs.

This informal Meet Up is free and takes place at FashionCapital HQ, Unit 13 / 14 Crusader Estate
167 Hermitage Road, N4 1LZ. From 5pm – 8pm please register your interest by emailing: jenni@fashioncapital.co.uk




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