<< back to Insights

#throwbackthursday: When Fashion – Enter Met Her Majesty With a Unique Jubilee Display

24-05-2024   


To celebrate Her Majesty the Queen’s 96th Birthday (21st April 2022) we throwback to a very special event that Fashion-Enter coordinated for her Diamond Jubilee…

As a part of her official Diamond Jubilee Tour, 15th May 2012, the Queen and The Duke of Edinburgh paid a visit to the aptly named Queen’s Garden and Glades Shopping Centre situated in Bromley, south London where 6,000 flag-waving schoolchildren lined the streets. There the Fashion Enter team worked with Bromley Borough Council to facilitate a unique fashion installation, which celebrated 60-years of British fashion’s heritage, that included a cream Hardy Amies ballgown from the 1950s and a Biba dress from the 1970s. Also on display were the various stages of the garment life cycle and a selection of top British designers working in the industry today.

The Mayor alongside Fashion Enter’s CEO Jenny Holloway guided the Queen around the various displays where she got to meet designers such as Emma Cook, Jean-Pierre Braganza, Jeff Banks, John Rocha and Bora Aksu. Wearing a pale blue wool dress and boucle coat by Stewart Parvin, with a matching hat by Rachel Trevor-Morgan the Queen was happy to talk with the designers and visit the various installation pods. The exhibition also included boutiques, up and coming labels, ethical bags printed on-site by Offset Warehouse and community projects such as an outfit designed for her majesty as visualized local primary school children.

The ‘London as a Global Centre of Fashion’ / Jubilee project took several months to coordinate and logistically combined exhibits, designers and businesses. This unique project saw many of the Fashion Enter team meet the Queen and the Duke of Edinburgh as well as showcase fashion’s heritage and skill. It was an experience the team will never forget.

Feedback from those involved included:

“Just wanted to drop you a quick note to thank you for the fabulous day  – it was such an honour to be with Alice as she met the Queen and also be introduced.

“I also wanted to pass on my congratulations as you produced the most fantastic day and experience for the designers – I hope that you got chance to really enjoy it too.” Alison Lowe, Managing Director Felicities

I just wanted to say a huge Thank You for including us for the Queen’s Visit. Jane said it was a great honour to be there and actually meet The Royal Couple!!” – Goat

“The day seemed to go very smoothly, so thank you for making it all so effortless!!” Pearce Fionda

“I hope you can all manage a night off. I am raising my glass to you all for your efforts. It was such a lovely day and an experience I will never forget. Just to be in a room with such talent was an honour. Thank you all and congratulations.” Nicola Woods by Beautiful Soul

Jenny Holloway, Director was also interviewed live on BBC London radio. To listen to the interview follow the link below and fast forward to 1.20.58 –

http://www.bbc.co.uk/iplayer/console/p00rm3m5

A huge thank you to everyone who took part and supported the event!




<< back to Insights