Eco – Age Relaunches as a Visionary Force for Future Fashion

In a bold and timely return, pioneering sustainability consultancy Eco-Age has relaunched with a powerful new mission: to be the agency for future fashion. With a reimagined identity and an ambitious strategy, Eco-Age steps back onto the global stage, fusing purpose with style at a moment when the fashion industry is pushing towards radical change.

With a legacy that includes founding the Green Carpet Fashion Awards and partnerships with sustainability-forward brands like Gucci, Stella McCartney, Chopard, and Diesel, Eco-Age has long been a catalyst for ethical progress within fashion. After closing last year following a financial attack, the agency now re-emerges under new ownership with renewed energy and vision.

Now led by John and Clodagh (pictured right) Higginson, the husband-and-wife duo behind purpose-led communications firm Higginson Strategy, Eco-Age positions itself as the hub for fashion’s future. With over 220,000 followers across platforms including Instagram, TikTok, LinkedIn, and Facebook, the brand has been quietly reactivating its community over the past three months, fuelled by influencer partnerships with model and sustainability campaigner Dr Brett Staniland and climate activist Tori Tsui.

Eco-Age’s striking rebrand blends fashion-forward sensibilities with nature-inspired visuals. Its new tagline; “Fashion. For A Future.” speaks to a broader mission: empowering the fashion world to act with integrity, innovation, and environmental intelligence.

Taking the helm as Partner and Executive Director is Marwa Zamaray, a seasoned industry expert with over 20 years of experience. “Eco-Age changed the way the world talks about fashion,” says Zamaray. “It built a legacy of influence, trust, and action. Today, with growing pressure from investors, regulations and conscious consumers, Eco-Age is more vital than ever – a lighthouse guiding fashion through transformation.”

To deepen its thought leadership, Eco-Age will, for the first time, commission investigative journalism in sustainable and ethical fashion, published on its website www.eco-age.com. The agency has also formed an impressive advisory board, featuring:

• Jacqueline Shaw, Founder of Africa Fashion Guide
• Tori Tsui, Climate activist
• Paul Foulkes-Arellano, Founder of Circuthon
• Bel Jacobs, Fashion journalist turned climate activist
• Eshita Kabra-Davies, Founder of fashion rental platform By Rotation

Eco-Age is already working with clients at the cutting edge of fashion sustainability. Among them is Sparxell, the world’s first 100% plant-based pigment technology using cellulose, and Textile Genesis, a traceability platform tailored for the fashion and textile sectors.

Further cementing its media presence, Eco-Age has also been announced as the media partner for Manchester Fashion Week, which returns this September after a ten-year hiatus. In another exciting development, the Green Carpet Fashion Awards—the industry’s most glamorous celebration of ethical fashion—will return in 2026.

“Every day we get the opportunity to make the world better simply by what we choose to wear,” says CEO John (pictured left) Higginson. “When we buy less, better quality and make it last, we send a powerful message to the world without even opening our mouths. When we buy fast fashion, which is cheap because the planet and workers have been ripped off and abused, we feel cheap and nasty.

“The number of people accepting this reality is growing by the day. Eco-Age is a home for these people. We are supplying them with the information they need to make better choices and working with the brands and fashion companies providing the solutions.”

Eco-Age’s message is unapologetically clear: fashion is no longer just about what we wear. It’s about who we are and what we stand for. The industry’s future hinges not just on style, but on sustainability, accountability, and a willingness to reinvent.

Eco-Age was originally founded by Livia Firth, who is no longer involved in the agency’s operations. The new team pays tribute to Firth’s vision, thanking her for laying the groundwork for what Eco-Age is today and wishing her success in her new ventures.

For more information, visit: www.eco-age.com