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Diva Choice Gets the Party Started with a Fun In – Store Event


On Saturday, 18th December 2021, Tricia Blake founder of Diva Choice held her second in-store Cupcake & Cocktails event at the FC Designer Collective on Fonthill Road in north London.

Tricia second in from the right at the Cupcakes & Cocktails December event

Diva Choice statement accessories and fashion items have been stocked at the FC Designer Collective since it opened at the end of 2019 and the designs have become regular best sellers. The range includes earrings, cuffs, chokers and necklaces to body bling and headwear. Each piece makes a beautiful statement and aims to empower and bring out every woman’s inner diva.

Since the launch of the FC Designer Workspace in September 2021 on neighbouring Durham Road, Tricia has additionally taken up a studio where she continues to create the Diva Choice collections and focus on the brands development.

For the festive event the FC Designer Collective shop was transformed into a lively party venue where guests were treated to cupcakes, cocktails, a DJ and live music as they browsed and shopped.

Fashion-Enter Ltd, Development Director, Jenni Sutton said: “Against all the odds Tricia hosted another successful Cupcakes & Cocktails event at the shop just before Christmas to launch her new collection. Despite Covid and a tube strike the event was still a huge success with Tricia generating over £1000 in sales in just one day. She also gained more brand exposure and fantastic content for her social media.”

Tricia commented: “Our best selling items were the jewellery pieces that feature the African maps, our African map earrings were very popular on the day. We named the African map pieces Azaina and there are a series of pieces in that range such as necklaces, rings and earrings. We had our 360 Photo Booth at the event as well as live music which added a nice touch.”  

Tap here to view a short Facebook video from this event.

Once again Tricia created an in-store event that was full of fun and smiling faces, rounding off the year perfectly. More in-store events will be taking place throughout 2022, check the weekly newsletter for the latest announcements.

FC Designer Collective, 113-115, Fonthill Road, London N4 3HH.

Shop opening days / hours: Tuesday – Saturday 10:00 – 17:00

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