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ASOS.com Score a Hat Trick at The Retail Week Awards


Fashion retailers ASOS.com, Missguided, MatchesFashion.com, Gymshark and Shop Direct all scooped trophies at the Retail Week Awards sponsored by Salesforce last night (22nd March 2018) at Grosvenor House, London.

Praised by the judges as ‘a retailer Britain should be proud of’, ASOS.com bagged three major trophies at the 23rd annual event – Best International Growth Retailer, Best Marketing or Advertising Campaign for its Go Play advert introducing its new make-up range, and ASOS.com CEO Nick Beighton was crowned Clarity Retail Leader of the Year.

Commenting on ASOS.com’s triple win CEO of Fashion Enter Ltd and FashionCapital Jenny Holloway said: “Are ASOS now unstoppable! Is ASOS now so far ahead of the pack they just can’t be caught! Of course we wish to highly congratulate the team at ASOS who rightly deserve the success. Now they need to maintain that premiere position and let’s hope that includes investing in the supply chain with R and D!  That’s the future for all retailers and etailers.”

The 2018 Retail Week Awards sponsored by Salesforce, is a symbol of excellence in the retail sector, providing a platform for industry-wide recognition and a celebration of outstanding work. The awards showcase a diverse breadth of achievement, from senior boardroom leaders to new digital stars, fresh entrepreneurs and local store managers for their achievements over the past 12 months.

The highly experienced judging panel praised the accomplishments of the award winning fashion retailers, saying of the GO Play campaign by ASOS.com, “ASOS is truly disrupting the beauty industry with an advertising campaign that eschewed stereotypes and offered tremendous insight into their customers extensive use of social media – a thoroughly deserving winner.”

Chris Wood, Vice President, UK Retail at Salesforce, added, “The dramatic pace of the fashion industry continues to challenge the status quo, but in doing so is presenting fantastic opportunities for British Retailers to succeed both here and internationally. Innovation at pace and an unrelenting focus on the customer, built around a core purpose, remain key to success . Tonight’s winners exemplify this and we should feel proud of the creativity the UK fashion industry continues to demonstrate.”

The full list of the Retail Week Award 2018 award winners are:


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