NEWSLETTER
Dear all,
Apprenticeships
The Fashion and Textiles Apprenticeship with Fashion Enter continues to progress well! Updates this week including Felicities hiring their very first apprentice Gemma as the Showroom Assistant. Gemma starts her new role next monday and can’t wait…
‘I have currently just finished studying Fashion Promotion and am now looking to gain as much experience possible in the fashion industry. I have worked in retail for over two years to keep me up to date with current fashion trends. I have had a strong passion for fashion from a young age, which I would like to develop further into a career. I am extremely pleased to have been chosen to work for Felicities, I feel like my fashion career is about to take off! Huge thank you to Fashion Enter for helping me!’
Alexandra Wood has also commenced their interviews and will be making a final decision on their apprentice later this week for the Marketing position at the bespoke boutique company.
New Look has carefully selected candidates to take through to the second stage for the Assistant Space Analyst role. They will be holding assessments this week!
MACANDI Showroom will be conducting their interviews next Monday for the role of Showroom Assistant.
Roles available:
Famous Trimmings Ltd –
The latest employer to recruit for an apprentice is Famous Trimmings Ltd. Suppliers of fashion trimmings and embellishments in ladieswear they develop trims to both customers specification as well as producing their own designs. Clients include asos.om, Arcadia group, River Island, Next, Monsoon etc. They are looking for an Assistant Sample Organiser to prepare samples for customers, assist in keeping sample area up to date, help to prepare moodboards and researching new trends. Ideally you will have experience using Photoshop.
Sophia Kokosalaki – Assistant Pattern Cutter
Vendula – Marketing Assistant
Vendula – Graphic Designer
To apply for any of the above roles please submit your CV to jenni@fashion-enter.com confirming your date of birth.

Princes Trust Careers Fair
Fashion Enter attended the Princes Trust Careers fair in The Royal Borough of Kensington and Chelsea today to talk to young people aged between 16 – 24 about their career options with the Fashion and Textiles Apprenticeship programme.

Sell your designs at Hoxton Market this December!
On the lead up to Christmas designers have the opportunity to sell their own designs every Saturday throughout December under the Fashion Enter trading license!
At this festive time of year when shoppers are eager to spend their hard earned cash you could become a regular trader at one of East London’s most popular markets.
Dates are –
1st December
8th December
15th December
22nd December
If you would like to express interest in taking a pitch on any or all of these dates please email jenni@fashion-enter.com for further information.

The Online Entrepreneur: Protecting your brand online
Checklist of Brand Information to Collect
In order to give you the best possible chance of taking effective action to stop unauthorised use of your brand in an action for trade mark infringement or passing off, you should make sure that your staff are instructed to collect information as follows:
A. Evidence of Trading Reputation
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how long you have been trading under your brand?
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over what geographical territory (i.e. where do your customers come from)?
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details of turnover from as far back as possible
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numbers of people who visit your website
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numbers of sales made, to whom and where, supported by invoices;
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details of advertising and marketing of your brands in other media; any awards you may have received;
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trade or customer shows you have attended; any other independent data showing how well-known your business is, such as competitor League Tables
Read the full article here

Making it Happen workshop
Workshop 2 – Strategy and Business Plan
Following the trends seminar by Marlena Woolford the next workshop is set to take place on 21st November and follows on from the ‘Making it Happen’ workshop by Nigel Rust.
The seminar will include 3 elements:
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Motivation – how to motivate yourself and others around you to run a successful business day after day
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Case studies – examples from the fashion industry
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Developing your business – short refresher from Making it Happen part 1 seminar + more advanced aspects of building and creating your business
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Vision, mission, objective
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How to evolve and develop your strategy
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Competitiveness – how to build competitive advantage
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Your product
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USP – unique selling proposition/unique selling point
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Fashion market
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Your stakeholders
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Setting your price
The workshop will help you to improve your business and; should you need or wish to, write a business plan (a template will be provided)
Please email jenni@fashion-enter.com to book your place!
Fashion Careers Workshop – coming soon!
These series of workshops are aimed Graduates (Entry Level), First Job Movers (Intermediate) and Management (Advanced) and anyone who has a passion for fashion and retail and take their career development seriously.
The World of Fashion and Retail is constantly changing and a good career development plan will help you stand out to potential employers by developing you’re: CV, Profile, Portfolio and targeting yourself to get that next interview and ultimately that job!.
Workshops :
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How to get into Visual Merchandising
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How to get into Buying
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How to become a Designer
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The Fashion Industry – what employers are looking for
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Portfolio layouts and interview techniques
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Returning to work (Mums back into fashion industry)
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Which way now?
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How to get the most out of recruitment agencies
Review further details here
The Latest from The PR Dispensary…
It has been a while since we last updated you from the PR Dispensary. First up we would like to congratulate Phoebe, the founder and designer at Henry Hunt for making jazz-pop singer Rebecca Poole look fabulous in her iconic Union Jack dress. Rebecca recently wore the gown to perform ‘This is the Song’ before a small crowd of eighty-nine thousand at Wembley Stadium! Kicking off England’s World Cup Qualifier against San Marino Rebecca was backed by 32 members of the Central Band of the RAF’s Red White and Blues Choir. And word is she is planning to wear the dress again for her Trafalgar Square performance this Remembrance Day.
Check out Henry Hunt’s new additions to their decadent Heirloom collection perfect for party season http://www.henryhunt.co.uk/

This month we have been working with Bunmi Aboaba on her exciting new launch CrystalCupsLingerie. CrystalCups is a brand new innovative lingerie brand that combines elegant and luxurious design with the wellbeing properties of crystals. Day and night camisole sets feature a designed integrated pocket in the centre panel next the heart chakra where specially selected crystals are placed to enhance the physical, emotional and spiritual wellbeing of the wearer.
As you can imagine media response to this unique product has been high and will result in some strong press coverage over the coming months. To read the full press release click here
The release has already been utilized and mentioned on Lingerie Buyer:
http://www.lingerie-buyer.co.uk/Members/article.aspx?id=6676
And
The Lingerie Blog.co.uk
http://www.lingerieblog.co.uk/lingerie/enhance-your-wellbeing-with-crystalcups-lingerie/

If you are thinking about using the PR Dispensary then here is what we advise you have at the ready before you start:
+ A unique selling point, story or hook that will differentiate your label / service from the competition.
+ A professional website. (No website when press do a search and you won’t be taken seriously.)
+ Company logo and clear ethos.
+ Strong product images – cut-out shots against white and model shots saved as high res 300dpi j-pegs. Imagery is key in fashion and reflects your brand in an instant.
If you are interested to know more about the service then please contact jojo@fashioncapital.co.uk

Michiko and Me in Vogue!
Check out childrenswear label Michiko and Me in this months Vogue. The collection is produced at The Fashion Studio!

Best LBD for your body shape by Joy of Clothes!
The little black dress is an evening or cocktail dress. Fashion historians ascribe the origins of the little black dress to the 1920s designs of Coco Chanel, which was intended to be long-lasting, versatile and in a neutral color. Its ubiquity is such that it is often simply referred to as the “LBD”. A sort of timeless uniform for all women of taste.
Full article

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Until next time, have a great week All the team at Fashion Capital x
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