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Fashion Capital Newswire – 6th November 2013


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Newsletter 6th November 2013

Dear all,

This week we kick off with some fantastic news, Director of FashionCapital Jenny Holloway, has won the Special Recognition Award at the Fashion Finest Awards. The Fashion Finest awards recognise the UK’s undiscovered and emerging talent. Disappointed to not be there in person due to a flight delay, Jenni Sutton and Beth Davy-Day attended the event on behalf of Jenny Holloway.

6_nov_jenni_bethJenni Sutton (far right) comments: “Last Saturday myself and Beth from Fashion Enter attended the Fashion Finest Awards 2013 at Westminster College to collect the Special Recognition Award on Jenny Holloway’s behalf. It was a great evening celebrating the British fashion industry with an eclectic mix of designers, stylists, make-up artists and photographers all being rewarded for their hard work and contribution to the industry. To be awarded with special recognition was a fantastic achievement and we were delighted to accept on behalf of Jenny.”

And that’s not all; Jenny Holloway and her company Fashion Enter have been nominated for a ‘Diamond Business Award’ – a unique event set up by Alexandra Watson to celebrate the achievements of women involved in the business sector. Award winners will be announced at the end of this week!


On FashionCapital This Week

Our resident journalist Katie Farley looks at key winter trends that will instantly update your wardrobe this season. Collyer Bristow provide us with invaluable insight and advice from their recent mock employment tribunal complete with barristers from Old Square Chambers. Click here to view the key points and practical guidance. Elsewhere designer and Professor Julian Roberts has kindly offered FashionCapital users a free link to download his ‘Free-Cutting’ book – sharing his knowledge on subtraction cutting techniques and encouraging all creative’s to have a go. While PETA have teamed up with vegan shoe company Beyond Skin and have launched a shoe design competition.


Stitching Academy Student Lands Trading Manager Job

Well done to one of our current Stitching Academy students Olivia Cooley, she has just been offered a job as the new trading manager for luxury fashion retailer Coggles.com. On the Stitching Academy and landing the Coggles job Olivia comments:

“I have enjoyed the Stitching Academy course so much, I learnt a vast amount and I believe it played a significant role in why Coggles decided to take me on despite my relatively limited formal experience in the fashion industry (they asked me about it in depth!). I have loved every minute and I cannot praise my tutor Leyla enough! Thank you so much for the opportunity I think the whole concept of FashionCapital is simply amazing and cannot wait for you to expand northwards! Please let me know when you do!”


Stitching Academy Goes From Strength to Strength

The Stitching Academy is buzzing with would-be stitchers learning new skills and building up their portfolios. Leyla Mehmet the lead tutor at the Academy has been an inspiration to the students on her position she comments:

leyla_stitching_academy“I love my job! Having run my own factories for over 30 years there is so much real information and skills I can pass on to my learners. The latest cohort is an absolute pleasure to work with. Next year I will be developing the Level 2 with our Head of Learning and Development Wendy Coley.”

To find out more and apply for the Level 1 Stitching Academy course click here.


Showroom Assistant Position at Macandi Showroom

Established in 1999 Macandi represents several brands from our showroom in Central London. The diversity of our brands and our long-standing relationships with stores attracts over 250 buyers to appointments in our showroom each season. Our customers span the full range of the UK market from the premium department store to the independent boutiques.

As a Showroom Assistant you are the first impression that any visitor gets of the company and so it’s a vital role for our organisation. You need to be professional in appearance, personable and polite at all times. Your role is to provide administrative support to a sales team within our business.

The sales department produces a steady flow of paperwork and it’s the job of the Showroom Assistant to ensure this is dealt with timely and efficiently. It’s an important role as it allows the members of the sales team to spend more time selling and generating income whilst you provide the essential administration support.

Working in a sales environment is often quite pressurised and you’ll need to be super organized and able to remain calm under pressure.

Your role involves dealing with enquiries both on the phone and in person so you need to have a good working knowledge of the company as a whole, including key departments and staff.

Typical Duties

  • Meeting and greeting visitors
  • Answering, screening and redirecting incoming phone calls
  • Directing visitors to the correct area of the business
  • Dealing with the post, deliveries and couriers
  • Organising meeting areas
  • Arranging refreshments for visitors
  • Ensuring the reception and all showroom areas remain tidy at all times
  • General administrative duties
  • Maintaining records of appointments and managing the showroom diary
  • Arranging appointments on behalf of the sales team
  • General office management e.g ordering stationery and supplies
  • Stock taking
  • Processing orders
  • Liaising with accounts and distribution department to generate invoices
  • Keeping records of sales targets
  • Preparing sales reports for the Sales Director
  • Updating internal spreadsheets
  • General administrative duties
  • Online research on behalf of the sales team
  • Coordinating the cleaners and external contractors
  • Checking in and managing sample collections
  • Merchandising the showrooms
  • Uploading content and maintaining social networking pages
  • Specific Skill Requirements
  • Excellent interpersonal skills
  • A professional telephone manner
  • High level of customer service
  • A good grasp of the basic MS software packages
  • An excellent eye for detail
  • Top notch organisational skills
  • The ability to remain calm under pressure
  • An outgoing, confident personality
  • A team player

Minimum Qualifications

GCSE (level A-C) English and Maths

Previous Experience

Some previous work experience is essential; either in an office or customer facing environment.

Working Hours

In terms of working hours, you’re usually required to be present during normal opening hours for the business. This is generally 8:45 to 6, Monday to Friday but bear in mind that during peak periods of business we may require you to work weekends and evenings too so you need to be flexible. You will be allocated time off to attend your courses and given our full support.

Please email your CV to jenni@fashion-enter.com


The Factory is Expanding the_factory_for_newswire

Due to overwhelming success at the Factory in North London additional machinists are being employed to meet the demand for Made in Britain merchandise. The Factory’s key styles for the M&S ‘Best of British’ range have been doing phenomenally well with our very own silk blouse in black & white check regularly topping the best seller list for the collection.

We also welcome Shanice to the Factory in her newly appointed role as Fashion Assistant. Shanice is just completing her apprenticeship and has displayed such promise and flair. As Fashion Assistant Shanice will be involved in all fashion related areas for key accounts such as River Island.


Westfield London Celebrates their Fifth Birthday

Teaming-up with the Fashion Enter Fashion Studio and five London Fashion Week designers Westfield brought out 5 sweatshirts to mark the special occasion. The sports luxe trend has been in full swing as the limited-edition sweatshirts went on sale at a pop-up store at Westfield throughout last Week.

The team at Fashion Enter were lucky enough to receive some tickets to celebrate in true style at the exclusive Vogue pop-up club last Wednesday at the West London shopping centre.

A true night to remember full of fancy cocktail drinking and a surprise guest performance from style icon Grace Jones. (As featured in our header this week!) Guests mingled amongst a golden décor, sipping on gold vodka cocktails till the early hours. Check out the Fashion Enter girls…

FashionCapital Visits Local Schools

app_Danielle_De_SouzaFashionCapital is spreading the news regarding the importance of manufacturing and apprenticeships. Danielle De Souza is currently contacting all local schools in N4, North London to provide free workshops.

Danielle commented: I am an apprentice myself nearing the end of my 18-month course in Level 3. I have learnt so much and developed so much as a person too. I now want to explain my journey to school leavers so they understand all the options available today. You don’t have to go to university to be successful and I love the varied role that comes with this job too.”


Have You Seen the ASOS Clad Barbies?

If you follow @asos_studio on Instagram you’ll have spotted some rather chic Barbies wearing designs exclusively from ASOS.com which of course students from the Stitching Academy at The Factory, assisted by tutor Leyla Mehmet helped make. The Barbies now live in the ASOS L&D training space but somehow made their way onto a recent fashion shoot…as you can see they proved rather popular and the image with the male models has notched up over 500 likes!

6_nov_barbie_outfits_girls 6_nov_barbie_outfits 6_nov_barbie_outfits_boys

Fashion Studio Update

Over the last month the Fashion Studio has been incredibly busy and has expanded substantially. The time has now come to have a clear out as we are holding far too many designer patterns, grades and fabric. With immediate affect could all designers contact Abbie on abbie@fashioncapital.co.uk to collect their items. Please note that any items not collected within the next four weeks will be disposed of. Thank-you, the team at The Fashion Studio.


6_nov_goldie_jacketBoutique Pick of the Week

Our boutique pick this week tackles that nip in the air while remaining an easy-to-wear piece that you can throw over anything! The Madison faux fur jacket is oversized, uncomplicated and looks great worn with jeans and over dresses. Created by Goldie London, this label has grown-up from the markets of Portobello and Spitalfields and has gained a loyal following along the way.


£72 – from Topshop’s concession collection.


Topshop Online Shop

Until next time, have a great week,

All the team at Fashion Capital x



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