Following the phenomenal success of last year’s Little Black Dress competition, BrandAlley and Fashion Capital joined forces once more to challenge UK based emerging designers to create the perfect range of Evening Black Dresses!

The 10 finalists have now been selected and the exclusive sale of dresses hits BrandAlley.co.uk next week and yesterday three of the designers were featured in the Daily Telegraph!

Take a look:

Full article 

There is still time to apply for the Profile fashion event! Profile is set to take place on 10th November at One Marylebone. For all information on the event please follow the link below:

The first selection process has already taken place however for those designers who were unable to attend this day, a second judging day at The Workshop will take place before the official judging day on 6th September.

Designers across ladieswear and accessories are now invited to present 6 samples from their S/S 12 collection to the FashionCapital team on Friday 2nd September at The Workshop, unit 2, Mavros House, 95 Vale Road, N4 1TG.

If you would like to take this opportunity please email jenni@fashion-enter.com for more details and to request a time slot. You will be told on the day if you have got through to the official judging day on 6th September.

Each year FashionCapital takes up to 20 stands at the world’s largest fashion and beauty event that is Clothes Show Live. This year will be our fourth year running and we are delighted to announce that a very special guest will also be selling her debut collection in the FashionCapital boutique!

Lauren Goodger from the hit TV show The Only Way in Essex will be selling her range she is exclusively developing with FashionCapital. The collection will be sold on one of our stands and will be showcased on the Image Catwalk in Profile. This is fantasticnews as will drive serious traffic to our area, especially on the days Lauren will be making a guest appearance.

This year we have negotiated a fantastic deal with Clothes Show and can now offer members to FashionCapital a huge 25% discount off the original price of a stand. Not only this but we have also reduced the rate of one stand by £100 on last year’s price!

So to sell and showcase your designs at this huge consumer event please contact jenni@fashion-enter.comimmediately as stands are filling up fast!

Isy and Peeps are soon to launch their new AW2011 collection in the concession basement in Topshop. All Isy and Peeps garments including prints are designed in house to ensure exclusivity and maintain the brands quirky, unique fashion handwriting. To have your label represented to buyers and retailers email theshowroom@fashion-enter.com

Bank holiday weekend kicked off with a huge Summer Sample Sale for British Designers in Bath. We teamed up with several other local independents, Traffic People, Sassy & Boo, Lily Pola and Hannah Dulcie lingerie, and took over an empty unit downstairs next to the café courtyard. The sale attracted some great footfall over the long weekend thanks to Jacquai from Traffic People posting up flyer’s like they were going out of fashion and Milsom Place for the unit next to the café. The sale proved a success with a fantastic sense of community and we are looking to put on more sample sales in the future as they seem to be lacking in the South West.

Moving forward into autumn we are now starting to get autumn/winter collections in store. Designers interested in showcasing their designs at the Bath boutique should contact the manageress JoJo jojo@fashioncapital.co.uk with sample images. Please note that the boutique in Bath attracts a classic clientele looking for quality fabrics and flattering shapes with a designer twist.

Until next week, stay stylish.

The team at British Designers Bath

British Designers @ FashionCapital, 14 Milsom Place, Bath BA1 1BZ.

With just £299 plus vat set up fee and designers keep 100% of the profits- after this initial yearly payment designers run the entire boutique themselves including packing and delivery – this means that you keep all profits!

The customisable layout is easy to change and you can upload all your garments yourself.

Ecommerce is such a huge part of sales for designers and FashionCapital’s online boutique is the perfect place to launch your online shop or have a secondary shop for revenue.

Selling under the established name of FashionCapital can help to support and promote your brand to a huge number of loyal consumers – we also provide you with a great, customisable layout and a basic, simple CMS system where you can upload all information regarding your brand as well as garment details! FashionCapital can boats of over 80,000 unique users and a loyal database of followers and supporters. The FashionCapital Boutique is regularly promoted and marketed to consumers and industry contacts.

What do you get?

Your own etail boutique

All the profits!

As many products from your collection as you wish alongside accompanying text for each garment

Introductory text for your brand

Your logo

If you are yet to express interest in the FashionCapital boutique please email Jemima@fashioncapital.co.uk

Dominique Kral is the latest designer to join the FashionCapital online boutique! With her stunning collection of made to measure pieces that were hugely popular at this years GFW and made within 10 days we are sure that she will be hugely popular amongst shoppers!

If you are a designer yet to express interest in the FashionCapital boutique please email Jemima@fashioncapital.co.uk

Fashion Enter is working with Vetigraph and Andy Wilkes to bring you introductory CAD courses. The courses will be held at the Workshop for a maximum of 10 students per course. Andy comes to us with over 26 years experience in the fashion industry working with CAD systems and has integrated them into many businesses.

Andy has also worked in the Hollywood film costume industry for over 16 years and has accumulated extensive credits in Vogue, Elle, Details and Mirrabella. He has also worked for many film companies including Warner Brothers, Sony, Universal, Paramount and Disney. Furthermore, he has worked with a host of A-list celebrities including everybody from Naomi Campbell through to Angelina Jolie.

The course runs over 5 days and will start on September 12th. The cost is £325 plus vat per person. Please click here to download the booking form and email to andy@fashion-enter.com

Other course dates will be announced soon

Looking for fabulous new branding for the coming season? FashionCapital is offering a 20% discount on all Creative Designs commissions in September! If you are interested in rebranding, stationary design and other options please email creativedesigns@fashioncapital.co.uk – More information can be found here :

FashionCapital is hyping up for London Fashion Week! A team of journalists will be on site bringing you the latest catwalk reports from the heart of the London Fashion Scene! Keep your eyes peeled for catwalk reports from September 16th!

FashionCapital will be presenting a post London Fashion Week show in October to save us from the post catwalk blues! If you are a designer interested in showcasing at the hugely popular The Collection show please email jemima@fashioncapital.co.uk with images of your collection for consideration.

To view previous show reports and images please go to : https://www.fashioncapital.co.uk/Industry/TheCollection.html

FashionCapital is looking for contributors to the website!  We are looking to promote and feature new and emerging fashion journalists and bloggers – if you are an aspiring journalist wishing to cover great fashion events, lifestyle and industry topics please emailjemima@fashioncapital.co.uk with an example of previous work. FashionCapital boasts 80,000 unique users so this is a huge opportunity to spread your name amongst the fashion world!

Fashion Enter Barking will be taking part once again in the London Designer Sales Friday September 9th and Saturday 10th September @ The Music Rooms, 26 South Molton Lane, Mayfair, London This will be a great time to sell end of line stock or designer pieces you may have as one offs at Discounted Prices.

If you already have your collection at barking then not to worry we will include your pieces but for those of you that are members and do not currently stock in barking please emailsyreeta@Fashion-enter.com for more info as rail space is very limited.

Non Members are welcome but a price of £100 + vat will be charged.

The summer was non-existent but now we are definitely heading into autumn. Keep your mood bright with this striped cardigan by PPQ! Barge away those winter blues, match the falling leaves and get a bargain! This PPQ cardigan was £335 and is now £125 at British Designers Bath and will shortly be available online at www.FcBoutique.co.uk