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Fashion Capital Newswire – 29th October 2014


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 29 oct header


Dear all,

With the official relaunch of FashionCapital.co.uk and the introduction of the design initiative bethebest@natwest taking place in a matter of weeks, event preparation is in full swing. The event is now gaining interest from the retail and press sectors of the industry and we have some exciting developments in the pipeline. More on this soon.


Fashion Enter at DISC Manufacturers Trade Showdisc manufacturers


Today Production Manager Caroline Ash, and Fashion Studio apprentice, Dominique Aggrey are at the DISC Manufacturers Trade event in Old Street, East London. 


Supported by the European Regional Development fund, DISC works with and supports fashion manufacturers, designers and jewellers within all areas of the production process. 


The one-day trade show offers designers and businesses the opportunity to browse and network with local manufacturers that offer sampling, production and specialist skills keeping employment and business on home soil.


“I have worked in manufacturing for over 30 years and I have never been anywhere that tries so hard as the Factory at Fashion Enter to ensure quality is top-end and as perfect as it can be. I am looking forward to meeting lots of designers at the event. We will be bringing with us, a cross section of garments we have made to show the high quality will can achieve.” Caroline Ash – Production Manager at Fashion Enter


As the cost of overseas production continues to rise, the demand for UK-based manufacturing continues to grow; the annual event is completely sold out this year. This time, the show has attracted twice as many visitors than previous seasons. 






Special FashionCapital.co.uk Advertising Offer


To celebrate the official launch of FashionCaptial.co.uk this month, we are offering 20% off all advertising opportunities. 

29 oct advertise


For full information and price-lists please check out our advertising options here:

https://www.fashioncapital.co.uk/industry/advertise or email zoe@fashioncapital.co.uk



Perfect Pattern Cutting Now17 sept pattern cutter alice

Long established designer David Sassoon supports Perfect Pattern Cutting courses for the Fashion Technology Academy.


We are delighted to have the endorsement of one of the UK’s leading couturiers of our time. David Sassoon visited Fashion Enter last week and was highly impressed with the level of dedication and teaching Fashion Enter provides to the next generation of pattern cutters, machinists and production workers.


Due to high demand we will be commencing the Perfect Pattern Course at Level 1 from the beginning of November at Fashion Enter in North London. The course will run for 4 hours a day over a six-week duration and is free to those over the age of 19 and currently claiming unemployment benefit.


The course units will cover:

Pattern Construction

In this unit learners will develop basic skills and understanding of the construction of flat patterns and acquire a theoretical and practical knowledge of lay planning and an appreciation of fabric economy. They will consolidate the knowledge acquired for establishing a base for further progress and understand the importance of safety in a workroom.


Garment Construction

In this unit learners will develop technical knowledge in garment construction and develop basic skills in the usage of industrial sewing machinery. They will develop an understanding of manufacturing specifications and quality requirements and develop dexterity and technical knowledge in machining and pressing, in a variety of fabrics. Learners will gain an understanding of the importance of interfacing in garment making and of the correct choice of needle and threads in relation to various fabrics. They will display knowledge of machining faults and their remedies and understand the importance of safety in a workroom.


“I have been a pattern cutter for many years and I am genuinely excited, and honoured to be passing on my knowledge to a new generation of pattern makers. I am a stickler for quality however, and I work to the highest standards always! Look forward to meeting the new designers of tomorrow!” Alice Prier (pictured above).


Further courses at various levels will be available at our new Fashion Technology Academy early next year.


To find out more and to apply please contact education@fashioncapital.co.uk


Make it Fashion ASBCI Conference

29 asbci fashion student conference

The ASBCI is delighted to announce that British fashion designer Maria Grachvogel will be the keynote speaker at the student conference ‘Make it Fashion’ to be held on Wednesday 5th November at Nottingham Trent University. Joining Grachvogel for the made in Britain themed event will beinfluential speakers from Make it British, Warehouse, Agent Provocateur, luxury womenswear label David Nieper and our very own Jenny Holloway representing Fashion Enter.


The Latest Apprenticeship Postsno fixed abode logo


The FashionCapital.co.uk forums are looking busy, as are the apprenticeship posts. The latest position to go up is from No Fixed Abode:


No Fixed Abode, luxury street-wear, made in Britain brand is looking for a junior apprentice. 


Spending four days a week alongside designer Emma Mann the apprentice will gain a variety of experience in:


– Updating the No Fixed Abode stockists website


– Resizing images 


– Sourcing suppliers and manufacturers


– Sourcing fabrics


– Scouting locations for photo shoots 


– Styling photo shoots and look books


– Input to social media/social media campaigns 


This is an amazing opportunity for someone with initiative and pride in their work to be part of a focused and creative fashion brand. 

To apply and check out our latest apprenticeship vacancies click this link: https://www.fashioncapital.co.uk/apprenticeship/latest-vacancies


Branding & Creative Workshop from the Founder of No Fixed Abode

29 emma mann workshop

This branding & creative workshop will cover:

  • The importance of brand perception in relation to selling to your customer 
  • Identify your true, niche target audience (your ideal customer) 
  • Develop your brand USP that answers the consumer’s wants and needs 


This high-energy one-day workshop offers a simple step-by-step process to formulate a consumer-focused brand by developing a brand blueprint. This training is interactive. Short lectures are followed by individual in class assignments, small and large group discussion and hands-on learning activities.

With a clear understanding of your target audience and what they want, creating a brand perception to match the consumer’s needs through branding, makes the sales and marketing of a product or service significantly easier. 

Emma will be holding a Branding and Creative workshop at Fashion Enter, on November 6th from 9am – 5pm.

For more information and to secure a place, please contact: zoe@fashioncapital.co.uk   



As Seen in the local Haringey People29 haringey people press


Stitching Academy graduate and Level 3 in-house apprentice Shana Tekila has been featured in the Haringey People magazine.


With a dedicated full-page spread to Shana, she talks us through being an apprentice today and learning the fashion trade through hands-on work experience.


An aspiring designer, it was from taking part in the Stitching Academy in collaboration with ASOS.com that Shana realised university just wasn’t the right route for her in progressing her career.


I’d really recommend an apprenticeship as you get taught skills and have a qualification at the end of it.”



Work Experience at FashionCapital.co.uk

29 work experience videoBack in August, Ani Ilieva one of our machinists from Bulgaria invited her daughter, Reni Tutundjieva (pictured right with her slideshow video) in to complete work experience with FashionCapital.co.uk

Keen to get an insight to the company her mum works for and digital media and marketing, Reni was allocated the task of creating a digital overview of both Fashion Enter and FashionCapital, that could potentially be viewed and sent out to clients and FashionCapital.co.uk members. 

Click on the link to view what Reni created: 


If you would be interested in work experience with FashionCapital.co.uk, please apply online here: 



This Week on FashionCapital.co.uk…

Our British graduates prove willing and ready to step into industry as we cover two inspirational stories: One from GFW Knitwear award winner Thea Sanders and a selection of her designs hitting the shop floor via George at Asda. While, despite the odds, UCA fashion grad Sophie Moore lands a top job with Ted Baker. Elsewhere our resident trend reporter Kate Farley pays tribute to Oscar de la Renta and his extraordinary career and Greg Zemor from Neteven advices on how online retailers can conquer the continent in ‘Business Advice.’

thea sanders knitwear

Thea Sanders knitwear – George at Asda


Boutique Pick of the Week29 oct boutique pick

With everyone in the Halloween mood we’ve picked out this cosy tartan cape coat in black, pumpkin orange and cream. The creation of independent label ‘One Nation Clothing’ this trend led piece features a warm fleece lining, funnel collar and faux leather trim.  One Nation Clothing has an online boutique on the ASOS.com Marketplace, set up to specifically promote independent and vintage labels.

One Nation Clothing Tartan Cape Coat £58.00

To view more click here.



Still Time to Sponsor our Penguin Waddle Challenge!

15 oct penguin waddleThe FashionCapital.co.uk and Fashion Enter team will be joining the next Penguin Waddle to raise funds for the Richard House charity. The challenge is on for the largest gathering of people dressed as penguins to waddle round the 2km course in the amazing surroundings of the Scoop in Central London (the area near to Tower Bridge and City Hall).


We now have a charity page at http://www.justgiving.com/fashionenter


Thanks to those that have already donated, we are supporting Richard House, London’s first children’s hospice that provides care and support to children who are not expected to live into adulthood, as well as to their families. Its team of nurses and care staff make the time children spend at the house fun, active and therapeutic. Please donate if you can, every little bit helps.


The waddle will take place on the 12th November 2014.

Until next time, have a great week,

All the team at Fashion Capital x









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