NEWSLETTER
Dear all,
Clothes Show London – 25th – 27th June – Earls Court
Clothes Show London 2010 is now just two months away and the designers under the FashionCapital umbrella are edging closer and closer to not only promoting their brand further but also making sales, exactly what this business is all about!
Designers include:
Corset Art
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Whereareyounow? Josie
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Trollied Dolly
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Belles of London
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Connected Generation
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Zoe Boomer
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D’Sycha Symone
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C. Grand London
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Rock ‘n’ Needle
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Meem
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Me & Thee
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D2S LTD.
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Nina Bon Bina
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Clothes Show London is a huge event in the fashion calendar and attracts hundreds of thousands of consumers all looking to spend their hard earned cash! This not only drives sales but is also an excellent launch pad to get your label recognised by both press and the buying public.
There are now very limited stands available through FashionCapital where you will receive almost a third off the original price of a stand when booking through us. If you are designer and would like to sell and showcase your garments at Clothes Show London please email jenni@fashion-enter.com

Britain’s Next Top Model Live – 22nd – 24th October – Excel London
The FashionCapital boutique is set to make an appearance at Britain’s Next Top Model Live exhibition! New and emerging designers will have the opportunity to take stand at the event under the FC umbrella which will take a prime position adjacent to the catwalk!
BNTM is one of the strongest, well-recognised and well-established brands in the fashion and beauty market in the UK.
BNTM Live will be a Mecca for women wanting to enter the devastatingly glamorous and infamously unattainable world of fashion. The event will include unique and awe inspiring features along with a dedicated exhibition.
Further information

FashionCapital reports live from Brazil!
Today was all about arrival and exploration.
After a long flight and arriving at the hotel in the very early hours of the morning we of course retired to our beds, determined to wake up fresh, non jetlagged and ready for some culture. On our journey we were told that this is the last place tourists come to in Brazil, not encouraging! When we got up to explore we are hit instantly by the intense heat. At only 9.30 am it’s soaring over 25 degrees and we are starting to perspire, while around us the native people are wearing trousers, it is only April, and this is the equator…..
Full report

New Business Start up Section on FC
A new section specifically aimed at new business start ups has been created on FC and each week a series of articles from Michael Goodmaker at Designer Help will be available.
They are specifically designed for recession hit UK and will include topics such as:
Bank and other funding for fashion start ups.
Protecting your idea/design.
Seamstress verses CMT factory.
Right suppliers and sources.
Realistic sales and marketing plans.
Low cost advertising and promotions
Looking for staff.
Top Tips for surviving the recession.
Exhibitions Yes or No, do’s and don’ts.
Supplying Shops.
Supplying the Public
Unusual Selling Opportunities
Production: Home or Abroad
Business Workshop with Executive Coach and Consultant Antonio Marsocci
On 16th June 2010 an invaluable workshop for designers and new business start ups will take place at the Business Centre of the Hilton Hotel in Park Lane London with Dr. Antonio Marsocci.
Retail and Operation for Matches, Antonio Marsocci has worked for big luxury brands such as Giorgio Armani and is now working as a consultant for brands like Georgina Goodman, Michikokoshino and Marie Claire Italy etc. Marsocci is an experienced multilingual Business and Executive coach and consultant (ex-retail/operations Director) with a wealthy experience in P/L, Senior Management, Training, Sales, Analysis and Budgets within the Luxury Industry.
‘We have limited spaces so book now to avoid disappointment by emailing us at info@antonio-marsocci.com or calling us now on 020 86787378. The cost for each workshop is £250 (ex VAT) per person, which includes a networking lunch and all day refreshments. The workshop will start at 9 a.m. ending at 5 p.m’
The cost however for FashionCapital members is discounted at £200 so when booking your space please state this to ensure you receive the reduced cost.

International Fashion Fusion winner is announced!
Tanya Baciu from Haringey and her playsuit design were selected as the final winner of Fashion Enter’s IFF competition. Tanya will receive a work placement with Asos.com this summer at their head office in Camden. Tomorrow the Workshop’s Leith Irvine and Kosa Ralevic will be heading to Asos.com with Tanya to meet Madras designer Jessica Ogden. Tanya will have the opportunity to sit down with Ogden to discuss her design and see how the Parisian designer has put together the South African collection that will be sold on Asos.com this summer.
Thank you to all of our contestants who entered all of your designs were amazing it’s a shame we had to pick just one!


ITV Central News interview FashionCapital!
FashionCapital’s very own Helen Batstone can be seen on ITV Central News in Birmingham this Thursday at 6pm talking about FashionCapital! Helen attended the Four Season Fashion Fix at ‘The Public’ which showcased collections from up and coming Midlands based designers. Helen was quickly snapped up for an interview on ITV news to ask what she thought about the event!
Update from the British Designers Collective
This week Osman has continued to be popular with the customers, especially for that customer looking for a dress for that special occasion. Erdem has also been popular since the arrival of the new season stock & its feature in the telegraph & style magazine. On Monday new Felder Felder stock went onto the shop floor which has gained interest due to the interesting use of studs & lovely summery chiffons.

The Collection
After the success of ‘The Collection’ in association with FashionCapital and Edge Models we are now looking for cutting edge designers to take to the catwalk in the next show. The package includes pre event publicity, up to 10 complete outfits in the show, an opportunity to showcase your designs to invited press, buyers and the public, and a selection of professional images for your portfolio after the event. The cost for this is £100 plus VAT. Next week a meeting will be held with Edge Models to discuss the date and possible venues.
To express your interest please email a selection of images to jenni@fashion-enter.com

Christian Jibril
Christian Jibril was one of the photographers at The Collection and his fantastic selection of images taken both in rehearsals and the show can be found in our gallery.
Christian’s profile

Designer update:
Check out the latest designer here at FC – Mermaid in England
With the launch of their debut collection, Mermaid in England will be revealing the next generation of swimwear design. Combining cool and sexy silhouettes with new-wave concepts, they have created an innovative AquaChange swimwear range; a collection of 12 astounding pieces of swimwear that changes colour and pattern design on contact with water! As the swimsuit dries out, it returns to the original colours. The stunning effect is all down to highly innovative design; Mermaid in England is proud to inform that no chemicals have been added to the fabrics to create the colour change illusion. Full article

Industry News
Last week we reported how the popular retailer Faith shoes had gone into administration, news just in that footwear supplier Logo 69 has emerged as an interested party in rescuing the Faith footwear business from administration. Watch this space.
N Brown has confirmed plans to enter the US later this year as total sales for the home shopping group grew 4.2% to £690m in the year to February 27
High street sales show growth
Growth in high street sales continue, according to the Confederation of British Industry, CBI. Compared with a year earlier retail sales have grown for a third consecutive month, and the high street expects a similar increase in May, the CBI said in May, the CBI said today. Responding to its latest Distributive Trades Survey, 43% of retailers said that sales volumes in early April were higher than they were over the same period in 2009, while 30% said they were lower. The resulting balance of +13% matched that in March and was broadly in line with businesses’ expectations. A balance of 17% of retailers anticipates year-on-year growth in May.
Job of the Week
Looking for Design Internship?
Applicant of the Week
Looking for a Pattern Cutter?
Boutique Pick of the Week
This week’s pick comes from African inspired designer NKWO. With African prints set to be a huge trend for the summer this delightful cotton dress from Afromania by NKWO is a wardrobe must have for this season. Its wrap around design with contrast print trim and tulip draped style skirt will flatter and compliment your style so whatever you do don’t let this stunner slip through your fingers. Can be found at Enter Boutiques and online at asos.com for just £70

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Until next time, have a great week All the team at Fashion Capital x
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