NEWSLETTER
Dear all,
Profile at Mayfair Hotel – 6th September 2010
Profile is back! The critically acclaimed event is set to return this September at the prestigious May fair Hotel’s Crystal Room.
Profile is a static trade show and catwalk theatre, showcasing the very best ladies & menswear clothing & accessory designers. It is a much-needed platform between Graduate Fashion Week and London Fashion Week.
The next date for Profile is now confirmed as 6th September 2010 at the May Fair Hotel.
‘Situated in the heart of the Mayfair village, the May Fair Hotel has been a by-word for elegance and style since the twenties.
Recently crowned The Official Hotel of London Fashion Week and the partner hotel for the London Film Festival, the May Fair Hotel is the hotel of the moment.’
FashionCapital is now accepting initial applications through the expression of interest form. Download
Please return by email to jenni@fashion-enter.com or post to Fashion Enter, 1st Floor, 28 Station Approach, Hayes, Bromley, BR2 7EH
Designers applying should preferably have two years trading experience, are financially viable, have a current client list and some press and PR already generated.
Please contact jenni@fashion-enter.com or 0208 462 9620 for further information.

Exclusive opportunity to design a ‘Little Black Dress’ for BrandAlley.co.uk
The competition is now underway so be inspired, make haste and get those sketches into us asap! This is a fast paced, high profile competition that will be surrounded by a marketing and media frenzy in the run up to fashion week, including a feature within 30 days of Fashion and Beauty!!
BrandAlley are noted for being extremely successful in the online fashion world specialising in designer flash sales. This is an extraordinary and exclusive opportunity to design a ‘Little Black Dress’ bespoke for their stylish and massive customer base. Therefore, we are specifically looking for a high standard in design calibre, accepting the crème of the crop only. We are taking designs immediately so please send in to lynsay@fashion-enter.com. Early entrants will receive feedback if requested.
Terms and conditions and Garment specification sheets will be available Thursday 28th of July to down load. More information

The Collection – Summer Showcase
On Friday the 23rd July FashionCapital teamed up with Edge Models once more to bring The Collection to Amika night club. The show was fabulous, packed with a crowd of avid fashion lovers and certainly a night to remember. The designers showing were Ariella, Dancing Dolls, Agnes Valentine and Minikini.
Full report and gallery of images
The Collection was of course filmed and the full video is available to view here

Are you an up and coming designer and want to be a part of the next Collection?
FashionCapital is now looking for cutting edge designers to showcase their designs in the next fashion show. Venues are already being reviewed and after the Summer Showcase we are now looking for most innovative and advant garde designers to wow the stylish and influential crowd being drawn into top London nightclubs for The Collection! You will have up to 10 complete outfits on the catwalk, inclusion on all pre and post event publicity, opportunity to be interviewed on the promotional dvd and professional images of your collection on the catwalk. For further information please email jenni@fashion-enter.com / jemima@fashioncapital.co.uk

My Fash Com – The Fashion Network
The new community section on the site has already proven to be a popular hit amongst our users and now named as My Fash Com it is fast becoming the fashion ‘facebook’ for networking and promotion. This new online source has been designed to enhance the networking society within the fashion industry. It allows designers, photographers, graduates, retailers, manufacturers, stylists and many more in the business to unite and network together forming a strong fashion culture.
‘I have just found this website. It is brilliant I can’t stop looking at it, there is so much helpful information and a great place to exchange ideas and grow your business.’
Helen Sattler
‘Congratulations all team! I love the new site!’
Kika Holanda Chapman
Get involved and create your unique profile here!

FC Boutique.co.uk
FashionCapital.co.uk won a national competition with leading e-tail specialists; Sitemakers to redevelop the FCBoutique.co.uk. This is a fantastic opportunity for designer members of Fashion Enter and FashionCapital.co.uk to utilise another potential revenue stream and ongoing marketing opportunities. If you would like to feature on the new and improved e-commerce site due to launch very soon please contact me on emily@fashioncapital.co.uk.
Are you a model or make up artist and would like to get involved?
We are in need of four models. We would preferably like someone with modelling experience. If you’re available on Tuesday the 3rd of August and are interested in modelling please contact megan@fashion-enter.com with a portfolio of head and body shots.

South African delegation
Last week a senior delegation from the DTI in South Africa visited London for a review of the industry and possible collaborations. The delegation commented:
‘We spent an action packed five days in London reviewing all levels of the fashion economy. Fashion represents the 2nd highest revenue earner in London next to the financial services and our intention is to reach the same platform for South African designers.
Fashion Enter is in a unique position being the only company in the UK straddling across both private and public initiatives. We had meetings ranging from Lord Stone of Black Heath (ex M&S) to the British Fashion Council to the Mayor of Enfield to retailers such as John Lewis and asos.com. It really was an excellent overview of all sectors and we are extremely grateful to Fashion Enter for facilitating the agenda’.
Abisha Peter Tembo, Chief Director DTI, Elaine Smith, Director DTI and Jenny Holloway, Director Fashion Enter with Councillor Jayne Buckland, Mayor of Enfield

Miami Swim Show
The show was incredibly successful for all as designers were showcased to US buyers and press.
FashionCapital have teamed up with Global Trends to forge a strong UK/US link – This unique collaboration between our two companies has commenced with the Miami Swim Show and one collection has received an immediate order.
Designers will all receive individual feedback. Samples are being sent back with in the next week.
We are looking forward now to the Coast Show in November – we will be taking a stand and representing designers there to all the fashionistas passing through!
For more information please speak to jemima@fashioncapital.co.uk

Retail and Fashion Opportunity in Bath
We are soon to open a boutique in Bath. This is a high end boutique selling London Fashion Week designers as well as some up and coming designers. We are looking for someone with fashion skills as well as retail experience. Graduates welcome. If you’re interested please send a CV to megan@fashion-enter.com

Fashion Enter’s How to succeed in fashion today seminar!
After the resounding success of the last seminar held by Fashion Enter on how to make your business succeed in fashion today, a new date has been set. On the 29th September the team at FE and a series of industry experts will be revealing their knowledge and expertise in an all day seminar covering all aspects of the industry and setting up your own label. Venue is TBC but we are taking names now so to express your interest and request further information regarding costs please email jenni@fashion-enter.com.

Women in Work free business support
There are still places available! If you would like the opportunity to receive a free FashionCapital membership and attend one of Fashion Enter’s seminars for free and receive essential business support then now is your chance! We are delighted to announce that Skillset has awarded us a further 5 spaces for learners through FashionCapital! Email jenni@fashion-enter.com
Free Business Support Available
If you are a business with at least 5 employees, including part timers and volunteers, you could be entitled to a years worth of funded (up to £1000) business advice and hand holding support to ensure your business succeeds today!
This is a unique opportunity to establish exactly what areas you need help with, whether it is production, marketing, branding or sales an advisor will work closely with you for one year providing you with tailor made support.
As the training provider Fashion Enter will then be able to follow through on the advice given with our extensive range of services including, The Workshop for production, the Fabric Studio for sourcing, The Showroom and retail boutiques to maximise sales, the PR dispensary service, Creative Designs for branding and much more.
If you fit the criteria please contact jenni@fashion-enter.com to express your interest.
Fashion Summer Uni day 2 and 3 @ Fashion Enter Barking
Day 3 of the summer uni and the students are still loving it Yewande Babasanya from Barking & Emmanuella Idris have been extra dedicated and have even done extra hours. Yewande Has completed her pattern for her skirt design, taken measurements and has made it with just the finishing touches needed ‘i really enjoyed it and it has been a great experience so far’.
All of the students will keep you updated with their garment designs as the weeks go by so you will hear from all of them and see pictures of their fabulous designs.

Leon Hemmingway – Specialist Advisor
The latest specialist advisor to join FC is Lean Hemmingway – Creative Entrepreneurship Adviser. Leon is an alumni of Nottingham and Oxford Universities, where he obtained respectively his bachelor’s and DPhil degrees (Applied Chemistry & Business). Whilst at Oxford he worked with some of the UKs most entrepreneurial academics and was part of the research group which formed the highly successful university “spin-out” business Opsys. This gave him valuable insights into the many issues facing UK entrepreneurs as well as the intricate processes driving concepts through to successful end products. It also heightened his passionate interest in various aspects of creative entrepreneurship, which still remain today. Members can now view Leon’s full profile and contact details.

Boutique Pick of the Week
This striking shift dress designed by Belles of London is an excellent add-on to your summer wardrobe. With its unique dimensional detailing and simple shape this dress is perfect for an evening event teamed with a pair of killer heels for extra effect or a casual summer day time look with gladiator sandals. The horizontal ruffles and watercolour pantones make it a truly iconic design showing an essence of edge and glamour. The neutral lemon pantone of this dress reflects on its effortless design and shape complementing a variety of tones and complexions. This dress is light and radiant making it perfect for cool summer evenings. To purchase this stunning dress for just £25 visit the Enter Boutique in Croydon.

Until next time, have a great week All the team at Fashion Capital x
|