NEWSLETTER
Dear all,
The Trench
The Trench brief is now up online and we are really excited to see your designs coming in! We are offering feedback to early entries so the quicker you get the designs in the better! Please do remember to submit all of the requirements listed on the brief, it is important to keep the wholesale price down as much as you can (without compromising the design and brand ethos) the lower the price the higher the possibility of generating more sales. You can download the brief and Terms and Conditions from the following link. As always, please do not hesitate to contact us at theshowroom@fashion-enter.com with any queries.

The Art of Fashion
As London readies itself for the descent of the fashion-pack, one W1 boutique is celebrating a different kind of designer. A special exhibition of illustrations and prints at the pop-up concept store, FashionCapital, will bring fashion and art together this February. From 16-23 February, the FashionCapital boutique will be marking London Fashion Week with an Art of Fashion exhibition featuring original works from fashion-inspired artists and graphic designers.

Full article of The Art of Fashion
The Designer’s Lounge at W1
There are now only 2 slots available for the Designer’s Lounge at W1 event on 2nd February. At only £60 plus VAT this is a fantastic opportunity for any new and emerging designer to showcase their collection in a professional and convenient environment. Designers are able to invite their own buyers with full support and promotion from FashionCapital.
If you are a designer are would like to take part in the Designer’s Lounge please contact lynsay@fashion-enter.com
The Collection at Amika!
The Collection – Winter Warmer will be taking place at Amika London tomorrow on 27th January 2011!
This fashion show is designed to get you ready for spring, take your mind off the bitter weather and showcase some of the best new and emerging British Designer Talent!
Featuring designers such as Cocoabella, Corset Art, Paolita and Belles of London, this show is set to be incredible! There will also be a surprise performance, free guestlist access and a drinks reception!
Dress to impress – the fashionistas will be out in their droves! (And Amika operates a strict door policy! No trainers!)
DOOR TIMES UPDATED!
Doors open : 8.00pm
Drinks reception : 8.00pm – 9.00pm
Catwalk show: 9.30pm
Party until : Late!
Arrive early to avoid disappointment! There will be no access to the show between 9.45pm and 10pm so don’t be late!
For more information or to be guestlisted for this event please email jemima@fashioncapital.co.uk

Be Business Ready in 2011
Workshops for up-and-coming designers.
Improve your business skills and your chances of success!
Take the mystique out of running a successful business.
Do you want to be able to market yourself and your designs to the world?
Do you want to be able to approach buyers and negotiate the best deal?
Do you want to be in control of your businesses finances?
Do you want to be able to take good business decisions based on sound information?
Do you want to feel more in control of your production?
Limited spaces now available for 3rd February seminar…
+ Repeated on Thursday 7th April 2011
Title: Selling and Negotiating
Topics:
1. The Sales Campaign. Identifying buyers, preparation, planning, timing.
2. The Approach. How to make initial contact and how to follow it up. Making best use of
3. telephone, email, letters, photos and copies of PR articles.
4. The Pitch. How to make them want to buy from you.
5. The Negotiation. Getting the best deal.
6. Closing. Getting the order.
7. Review
Review all workshops by Nigel Rust here
Further workshops now available!
There’s a lot of confusing information about the legal side of having people work for you. Some of it is plain wrong! It can be very expensive for you, and lead to unnecessary problems, if you don’t know what works and what doesn’t. These seminars are designed to give you the right information, explain how to use it in your business.
Christopher Head is a barrister with over thirty years experience in the employment field. He is a specialist adviser to Fashion Enter.

This short series of chatty seminars is aimed at giving you a ‘quick and dirty’ fix on what works, what doesn’t, what is usually a problem and how to figure out what works best for you.
Topics:
1] How to decide: self-employed freelance, or employed?
a. How do you decide which arrangements is best for you?
b. Pick ‘n mix structures – some of each
c. What are the pitfalls and things to watch out for?
d. Having an agreement that covers the bases
e. What happens if you don’t (tax, copyright etc)
Full article and workshop information
Showroom update:
New Interns
The Showroom is happy to introduce two new interns who have joined our team this week Sophie and Dervin. Sophie has joined us all the way from Paris and will be with us for five months on an internship as part of her fashion studies. Dervin recently Graduated from the University for the Creative Arts in Rochester . He studied Fashion Design at degree level and is now going to be playing a key role in Press and PR for the showroom. You will be able to find them in the ‘Your Profile’ section on Fashion Capital and they can be contacted via the showroom email theshowroom@fashion-enter.com
Fashion Week Season
As I am sure most of you are aware, the Menswear shows were underway last week in Milan and Monday saw the start of the Couture shows in Paris. Galliano’s collection for Dior set the standards as the first show of the week here are some of our favourite images below. You can find regular highlights of the shows on our showroom website, feel free to leave comments at the bottom of the posts so we can get some discussions going.

Designer of the Week
Once again we have a new designer of the week Vjera Vilicnik. We felt Vjera would be an appropriate choice this week to commemorate Paris Couture Fashion Week is now currently underway! Vjera started working with chanel and now has her own label specialising in embroidery and embellishment. You may recognise Vjera and her work from the Little Black Dress competition, and we are excited to have one of Vjera’s designs featured in the Le Lab’s Perfect Blouse Competition.

Competitions & Capsule Collections
It has been an exciting week here at British Designers Bath as we went live with our Design Competition. Open to creative but currently unemployed individuals based in the South West the competition invites entrants to design a capsule womenswear collection of 4 – 6 pieces for Spring/Summer 2011.

Emma Ewer in Bath
After seeing Emma Ewer’s (our grad intern) final year collection I suggested that she create a window display featuring her designs. The capsule range is made-up clean-lined luxurious fabrics that drape and skim the body. Inspired by Bath some of the designs feature printed simple line sketches of Bath locations – a subtle but a chic reflection of Bath none the less. Emma was thrilled when a customer tried on and bought her velvet dress the first day the display went up. I for one was very proud and I hope this will encourage her to take her fashion ideas further,
More soon from sophisticated surrounds of Bath Spa.
JoJo
FCBoutique.co.uk
Have you seen the new trends featured on the FCBoutique.co.uk? Our fave this week is simple tailoring and has hence made it to the homepage. If you are not yet friends with us on Facebook or following us on Twitter, be sure to add us by clicking the icons below to keep on top of all the latest news, views and special offers you do not want to miss out on.

Fashion and Textiles Apprenticeship
Asos.com will be announcing the selected 2 apprentices this week following the assessment held in Camden last week. For those of you who were not selected, we will be hosting interviews with other employers for the 18month course over the next few weeks so watch this space! Apprenticeship week is coming up soon starting 7th February and Fashion Enter will be at the College of Haringey, Enfield and North East London to answer any pending questions you may have about the programme. So make sure you pop down and come and say hi!

Pattern Cutter needed at The Workshop
• Development of patterns from an initial sketch
• Measurement and calculation developments for patterns
• Both pattern draping and flat pattern construction
• Manipulations and alterations to patterns
• Garment fittings with clients
Please contact eleni@fashion-enter.comn for further information
Boutique Pick of the Week
These fabulous trousers are truly versatile with the gorgeous high waisted feature providing a more sophisticated edge teamed with the slouchy effect and baggy pocket detail means you can dress these trousers either up or down for a variety of occasions. You can find these gorgeous trousers on fcboutique.co.uk here or at the W1 British Designers at FashionCapital for £175.

Until next time, have a great week All the team at Fashion Capital x
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