|
Newsletter 25th June 2014
Dear all, 
Happy Anniversary to our sister company Fashion Enter – now 8-years strong and growing. We are extremely proud to be at the forefront of both production training and the ‘Made in Britain’ revolution.
The Stitching Academy Leads the Way
Decibel Mbatika recently took part in the ASOS / Fashion Capital Stitching Academy last April. It was an amazing experience for Decibel as she learnt many of the basic yet fundamental sewing skills as well as some challenging methods of sewing that helped boost her skills. The Stitching Academy also provided the opportunity for Decibel to be around like-minded people enabling her to boost her confidence and encouraging her to believe in her plans and dreams to become a designer.
Since completing the Stitching Academy course Decibel has gone on to start her own ethical fashion label called ‘JJireh’s Way’ which is progressing slowly but surely. The main garment goal is to begin making and selling arm knitted jumpers and unisex jumpsuits. Whilst she is in the process of sourcing materials for those two pieces Decibel has introduced her brand by making and selling zipper pouches. You can find ‘JJireh’s Way’ at two upcoming events: Glad Rags at the Dissenting Academy which will take place on the 5th of July and the other is the London Permaculture Festival which will be on the 6th of July.
www.jjirehsway.com
Well done Decibel, we wish you every success with your new label.
Come & See Us at The Cyprus Wine Festival
This weekend we will be at The Cyprus Wine Festival at Alexandra Palace, North London. This event is not only about fabulous Cypriot wine and food but offers plenty of entertainment and exhibitors including fabrics and clothing samples from us! See us on stands S67 and S68 across the two days!
Opening times are 11am – 11pm on Saturday and 10.30 – 9pm on Sunday.
Alexandra Palace – The Great Hall via The Palm Court Entrance
Alexandra Palace Way, London N22, UK
Perfect Pattern Cutting Course
Our re-scheduled Perfect Pattern Cutting Course will be taking place in September.
The Fashion Enter Master Class for Perfect Pattern Cutting in association with e-Telestia is a five-day workshop on measurements, pattern cutting and grading, using the innovative methods developed over the last 60 years to make pattern cutting easy but right first time.
To find out more about the course please click here.
Please note that spaces are limited and are strictly on a first come first served basis.
For further details of the course please contact Jenni Sutton on jenni@fashion-enter.com or call 0208 809 3311
Happy Anniversary Michaela Jedinak
Michaela’s highly successful dress label is celebrating its first anniversary this week. We have been with Michaela every step of the way from her initial collection concept; here is what she had to say about working with us over the last year:
“On the 24th of June Michaela Jedinak celebrated its first year anniversary. In the last year we have been able to receive outstanding coverage as well dressing some amazing leading ladies. All of this wouldn’t have been possible if I hadn’t had the amazing support from Jenny Holloway and her team, who provide me with the highest craftsmanship for my power dresses. Jenny Holloway believed in me from day one and gave me the platform to launch my power dress collection. Her team support me every day by giving their attention to details to my power dresses, which are highly recognised and appreciated by my clients as well supporting me by turning around a dress in short notice. All in all I wouldn’t be here where I am if it wouldn’t have been for the amazing work and support that I was given by Fashion Capital.”
Fiona Bruce (left) wearing one of Michaela’s dresses
Fashion Enter in the Herald Scotland
Another designer, Rebecca Torres, we have mentored and guided also mentioned Jenny Holloway and Fashion Enter in her recent interview with the Herald Scotland;
Q: Who have been your mentors over the course of your career?
Over the course of my career I have meet some amazing people. Firstly a woman called Jenny Holloway who runs a company called Fashion Enter who discovered my collection that then went into ASOS. She was honest, showed me the ropes and believed in me, which at 24 (at the time) and not having a clue what to do with such an order I needed. She took me under her wing. Sarah Scarce, who was my advisor at Princes Trust, was also another amazing person who helped me along the way with great advice and belief. And I have to say more recently Fiona Chuatard at Fashion Foundry and my mentor during the program Mhairi Taylor from Bebaroque. I’ve just realised all of these are women!
We Are Now Offering New Level 1 & 2 Courses
Fashion Enter is the first provider in the country to offer apprenticeships from levels 1 to 4, in fashion (apparel).
We are in the unique position of having a live factory environment on site; we are part of the original ‘Made in Britain’ movement!
New L1 Courses
Our intensive 6-week courses are aimed at students with a passion for fashion production. You may already have some skills or be a complete beginner.
The courses are taught through a series of technical demonstrations and workshop activities. You will have the opportunity for peer work and personalised teaching as well.
You will produce a portfolio of work that will be assessed at the end of the course. You will need to be present for the final assessment to complete the qualification.
You can enrol now for any of the courses below:
1. Hand pressing and sewn products
2. Principles of fabric cutting
3. Introduction to finishing procedures for sewn products
4. Fabric laying
5. Fabric inspection
6. Industrial apparel machine maintenance
7. Using industrial sewing machines
8. Health and safety in the workroom
L2 Apprenticeships in Apparel
These are 12-month apprenticeships in apparel. You will work in a company four days per week and spend one day per week in training at Fashion Enter’s The Factory.
You will produce portfolios of work to gain a Level 2 Certificate in Manufacturing Sewn Products (NVQ) and a Level 2 Certificate in Apparel, Footwear, Leather or Textile Production.
Contact Jenni@fashion-enter.com / 0208 809 3311 to enrol now
New Direction Visit Fashion Enter
On Tuesday 17th June New Direction paid Fashion Enter a visit to tour the premises and see a live Factory in action for an educational visit.
New Direction, is one of the largest education training specialists in the UK, a group of 34 students from New Direction came to visit the Factory for a guided tour and insight to the life and processes behind a garment.
The visit began with an introduction to Fashion Enter and FashionCapital, the New Direction learners met with Jenny Holloway for a presentation into Fashion Enter, discussing the different aspects of the company and its progression into bringing back UK manufacturing through various training opportunities.
Students were given handouts to fill in to test their learning experience throughout the day; tested on their current knowledge, prior to visiting the Factory students answered questions on the design lifecycle and the step by step of making a garment to finish.
With 70% of all production made within the Factory for online global retailer, ASOS, the students were shocked to hear how many styles and type of garments were made in the UK.
Jenny then announced that students would be able to get up close and observe these current garments being made within the factory below, the students, many of whom had not experienced a live factory setting before were excited to get downstairs and see the ASOS and Marks & Spencer pieces being live in front of them.
Jenny began the tour at the Design Lifecycle, the students were tested on this before heading onto the production floor, Jenny explained each stage, step-by-step while students took note and noticed errors they had made beforehand.
The students were then given a tour of the factory, learning every stage of the production process, students were introduced to staff specialising in each sector, from fabric cutting to pattern cutting.
Notes From The Factory
- We are thrilled to have Colin Henry the chief executive of Jaegar coming to the Factory to review our production facilities.
- Filming is just about to start at Fashion Enter for our new educational videos with Teach Too.
- Condolences to ASOS.com on the recent fire that destroyed stock at their Barnsley distribution centre, thankfully no one was hurt and due to the slick management of the company it was business as usual within days of the incident.
- We are currently producing the latest M&S ‘Best of British’ designs due to hit the website and selected stores soon. While we are on the topic of M&S congratulations to Lauren Jolly and her promotion from assistant buyer of ‘Best of British’ to buyer at Autograph.
On FashionCapital This Week
Budget retailer Primark have hit the headlines again when a customer, 25-year-old Rebecca Gallagher, discovered a hand-stitched label reading ‘Forced to work exhausting hours’ sewn into her £10- floral sundress, read the full story here. Katie Farley reviews more of the key shows from the men’s designer collections and we talk to Hayley Hasselhoff about her plus size modelling career.
Boutique Pick of the Week
All white please! With Wimbledon underway and the sun shining now is the perfect time to embrace crisp, white chic. The ASOS.com design team have come up with this sweet sleeveless skater dress in stretch-rib fabric, the flattering fit and flare shape is a winner for most body types and there’s a little nod to on-court style too.
£32.00
UK size 4 – 18 available
To view and buy click here
Until next time, have a great week,
All the team at Fashion Capital x
   
Special Recognition Award
The Fashion Studio – The Factory
Unit 14, Crusader Estate
167 Hermitage Road
London
N4 1LZ
|
