Shepherdson’s Next Move

Ever since
she handed in her notice from her 18-year stint at TopShop the fashion industry
has been anticipating what she would do next.

Cited as
one of the industry's most influential figures it was interesting to see that
Shepherdson chose to work on an unpaid project with leading charity
Oxfam in an advisory and mentoring role.

 

Late last
year Shepherdson's interest in Whistles became apparent and yesterday
(28/01/2008) it was confirmed that Shepherdson and her team had taken the brand
over with private equity firm Baugur Group as the lead shareholder.

 

 

 

 

 

Shepherdson
commented: "This is a very exciting venture I am thrilled to be taking over
such an established British brand with enormous potential.”

 

She also
admitted that the venture would be a complete move away from her role at
TopShop and is looking forward to creating exciting collections and stimulating
retail environments aimed at a new market sector.