NEWSLETTER
Dear all,
British Designers at FashionCapital lands at W1
FashionCapital is delighted to announce it has secured a W1 head office, retail space and showroom. The central London location is based at Portman village at 2 Seymour Place which hosts a two storey unit with the ground floor retail for consumers and the basement an exclusive showroom for press and buyers. FashionCapital will be hosting an exclusive launch event on the 16th December to celebrate the opening of the fourth retail unit, second showroom and new head office. To RSVP for the event, please email jenni@fashion-enter.com.

Clothes Show Live – 2010
A huge congratulations to three of our designers who have been selected for the main fashion theatre catwalk show at this years Clothes Show live event! If you are attending Clothes Show the main fashion theatre catwalk show is an absolute must; look out for Me and Thee, Playsuit Parlour and Seema’s Heart & Soul direct from the FashionCapital boutique!
As designers prepare for the bigest fashin and beauty event in the whole world commencing no less than a week under the FC boutique umbrella, the 6 day fashion extravaganza is set to be the biggest and best show yet! They are set to expect over 180 000 consumers through the doors so this is a fantastic opportunity for any new label to not only launch into the market but also drive sales!
Names to Watch –
Belles of London Catalyst by Tamara Joseph Claudia Polo Cocoabella Corset Art Designer Sample Sale Dezra Doris&Doris Elephtheria Fcboutique.co.uk Honor Gold I Am Generic JO30 Ltd KhuKhuz Me and Thee Meem Playsuit Parlour Seema’s Heart & Soul Trollied Dolly Vetigraph Vangil Designer Range
If you are attending Clothes Show Live this year make sure you visit Hall 19 stands FB1 – FB24 and don’t miss the Profile catwalk show on the Image Catwalk show at 4.30pm!

Be Business Ready
Be sure to book your place on the next Be Business Ready seminar next Thusday or for the following week to gain invaluable industry advice as outlined below for just £50 + VAT. Workshop 3. 2nd Dec 2010 Title: Getting the Most Out of Your Manufacturer Topics: 1. Finding suitable manufacturers – Where to look. Creating a short list. 2. Selecting a manufacturer – What to look out for. Check list of requirements. The importance of a relationship. Sampling v Production. 3. Developing the relationship – developing mutual trust 4. UK v Overseas – the pros and cons 5. Communications – How to get your spec across. Delivery expectations. Quality. Progress chasing. What the manufacturer needs from you. 6. Production planning – What you need to do to keep the manufacturer on track.
If you would like to attend any of the above seminars please email jenni@fashion-enter.com now.
Specialist Advisor
Christopher Head qualified as a barrister, and has worked as company secretary and general counsel for a listed multinational plc. He is now a director of specialist employment law consultancy Irenicon Ltd.
Christopher helps people to get the law on their side, and to avoid being tripped up by rules they don’t know about.
www.irenicon.co.uk

Using a pattern cutter? Who owns your design?
If your pattern cutter is not your employee, a strange thing happens if they modify the design of your pattern (which many will do, as part of helping you get what you want). For sure, the copyright in your pattern is yours. But the copyright in the pattern cutter’s work belongs to the pattern cutter. One pattern with two copyright owners?
Profile DVD
The DVD’s for the Profile fashion event are now ready for you to order your copy. Please contact jenni@fashion-enter.com to express your interest.

Fashion and Textiles Aparrel Aprenticeship
If you haven’t yet RSVP’d for the biggest eduational event of the year in the fashion industry, please do so now. If you are an employer requiring a long term extra pair of hands to work on an 18 month contract with you who you may wish to take on beyond the completion of the qualification, or if you would like to gain a qualification in fashion whilst earning a living and putting everything you learn in the classroom into practice in a real working environment then the fashion and textiles apprenticeship in Apparel is for you.

An Open Day is being hosted at the Workshop on the 8th December to provide further information and answer any questions you may have in regards to this exciting new scheme. The leading employer on the programme is industry giant asos.com who will also be attending to answer your questions too. To attend please complete the expression of interest form and return to emily@fashioncapital.co.uk.

FCBoutique.co.uk
The FCboutique.co.uk wants you to make the most of the minimalist trend this season by utilising your basic wardrobe staples together to create the ultimate aura of opulence yet remaining effortlessly chic. The focus on the new homepage theme featuring the rich navy’s amidst the icy blue sky reinforces the dramatic effect such a simple trend provides. You can pick up a piece of your own minimalist magic online now and start creating your perfect new look to stay on trend and in style for the upcoming frosty months.

Industry News
As stakes are high in the battle for Christmas sales on the High Street, the advertising campaigns go all out in the most crucial marketing opportunity of the year and have been ranked by Verdict with John Lews leading the way by focusing purely on the aspect of giving this Christmas reinforced with Ellie Goulding’s version of Elton John’s “Your Song” which unsurprisingly has already become a best seller. Marks and Spencer’s celebrity driven campaign has been criticised for its narrow strategy and forefronting Peter Kay for menswear, whilst Matalan surprises the sector by cleverly competing amongst the high street leaders rather than as a value brand.

Boutique Pick of the Week
Stay warm and cosy this winter in this cashmere camel jumper with hood and tapestry motif feature on the arms. Not only does this tick teh camel trend box for this seasons must have colour; it is perfect for a snuggled up evening on the sofa with loved ones at Christmas or to wear whilst finishing off your last bits of Christmas shopping in stores or online at your favourite online boutique; fcboutiqueco.uk. Buy your camel cashmere jumper here now for just £65.00.

Until next time, have a great week All the team at Fashion Capital x
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