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Fashion Capital Newswire – 21st May 2014


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Dear all,

As an ageing population it’s interesting that the latest Mintel Market Research reveals that three-quarters of women over the age of 55 feel ignored by the high street and that clothing on offer is too focused on younger customers. Yet women over the age of 50 lead the way in disposable income and have been driving growth in the industry, spending £6.7 billion on clothing. While the high street has a long way to go with this market sector two news stories broke this week relating to the issue: BHS, the Arcadia-owned department store, is launching a new fashion collection aimed at a style-conscious older customer, the range hopes to appeal to a forty-plus shopper who is looking for fashion but has a budget. Meanwhile Nottingham Trent University have launched a new fashion scholarship, courtesy of David Nieper, to challenge over 200 second-year fashion students to design and promote fashion for women over 50.

Recently our editor, JoJo Iles, was inspired to meet Channel 4’s ‘Fabulous Fashionista’ Jean Woods, featured on our header this week. 76-year-old Jean said that she always had her own unique sense of style and that she has always been interested in fashion, but more so since she has got older. Jean will shop at Topshop and Urban Outfitters as well as places like BLUE for more unusual pieces but her take on shopping is rare for a woman in her 70’s. She says: “It’s all there for older people you just need the courage to try everything on and dress for yourself.”

Photographs of Jean Woods by William King

BBC News Back at The Factory

With a recent report finding that 60% of those in the manufacturing workforce are over 40-years old, there are obstacles in place that are preventing the young generation into manufacturing. Fashion Enter and ASOS, with the Stitching Academy, are keen to prove that production is still very much part of the fashion industry and that many other fashion routes feed off the processes and cycles that go into the behind the scenes of manufacturing.

Yesterday (20th May) the BBC crew visited The Factory, focusing on The Stitching Academy; looking into why the Academy was set up and how the course is helping to bring manufacturing back to Britain by meeting and interviewing current learners on the course.



The reporters then spoke to apprentices Anna-Maria and Dominique to find out how the apprenticeship programme had helped them in developing their careers, and what day to day life at The Factory is like.

The BBC then interviewed CEO Jenny Holloway, a keen supporter of ‘Made in Britain’ to get an insight to UK manufacturing and why bringing it back is so important not only to her but also the industry.

Don’t forget to tune in – the report will air on Bank Holiday Monday 26th May 2014 on BBC News.




Career Kick Start – Friday 23rd May

This Friday 23rd May Fashion Enter will be holding a jobs fair at Florentia Clothing Village.

A 5 minute walk from the Fashion Enter Factory, the Florentia Clothing Village is a unique, bustling factory outlet located in the heart of North London.  With over 25 factory outlets and manufacturing units, the village caters for menswear, womenswear and childrenswear.

We’re giving YOU the chance to meet with 32 employers from Florentia to kick start your fashion career.

Florentina Clothing Village, Vale Road, London N4 1TD at Mark Anthony Head Office

Friday 23rd May 10am – 4pm

RSVP jenni@fashion-enter.com


Apprenticeship Roles Available

We’ve got a number of new exciting roles now available for the Level 3 apprenticeship programme!

Ella Valentine is a luxury brand and leather accessories brand by Dutch designer Anouck de Jonge, founded in 2010, the brand now has now a global following. Based in Hampstead, London Ella Valentine works closely with high quality Italian materials and craftsmen to create high quality products.

Ella Valentine is looking for an apprentice to join their growing team, check out the role here: http://fashioncapital.co.uk/Learning/Apprenticeship/26907-ella-valentine-apprenticeship.html


Darling is a fantastic design led company, globally recognised as an inspirational and iconic British lifestyle brand, sold globally. Darling are pleased to be recruiting for a bright, proactive and enthusiastic Design Room assistant, to work within our creative team, based in Central London.



If you’d be interested in taking part in the apprenticeship programme, you can find out full details on the programme and apply here: http://fashioncapital.co.uk/Learning/Apprenticeship.html

Prince’s Trust ASOS – Get Started with Fashion Programme

Today The Prince’s Trust will be paying Fashion Enter a visit. 15 young people from the ASOS – Get Started with Fashion programme will tour the factory and gain insight into the production process.

The group have had a full-on week, learning about various pathways into fashion, from magazine editing to designing to styling. The programme aims to educate young people on the various routes and how to prepare for the working world through a series of workshops and educational visits.

Treated to a full day at ASOS head office, the young people will begin learning about appropriate skills and techniques to putting together a CV before paying Fashion Enter a visit to get an insight to British manufacturing and training opportunities.

Today the group will meet with a number of staff at Fashion Enter including Development Manager Jenni Sutton, who will give an insight to the company and the different training opportunities available to get into the fashion industry, before meeting with Director Jenny Holloway who will give a guided tour of The Factory and explain in-depth the garment lifecycle. The students will then be given the opportunity to walk through the factory, meet staff and ask questions on each process. Students will be given a number of workbooks to complete that will help with their learning.


Meet the Manufacturer

The 11th and 12th of June the Meet the Manufacturer conference will champion British production with the likes of Mary Portas, Ian Maclean and our very own Jenny Holloway taking to the stand.

Mary Portas, and Ian Maclean managing director of John Smedley, have been announced as keynote speakers for the first-ever Meet the Manufacturer conference – to address the potential of a full-scale return of fashion and textiles manufacturing to the UK.

Day one, 11th June, will also see our very own CEO of Fashion Enter Jenny Holloway joined by Sophie Glover from ASOS to discuss Why ‘Made in Britain’ is here to stay. Their talk will be followed by further discussion and an exchange of ideas on the challenges and opportunities that manufacturing in Britain faces today.

Organised by Kate Hills, founder of Make it British, the Meet the Manufacturer conference and sourcing event will take place on 11 & 12 June 2014 at The Old Truman Brewery in London’s East End. One and two-day conference tickets can be purchased at www.meetthemanufacturer.co.uk with day one targeted at bigger brands aiming to re-shore back to the UK, and day two focused on smaller companies looking to launch and build Great British brands, and work with UK factories.

Further details, including the full line-up of speakers, agenda and tickets for one and both days of the conference, can be found at www.meetthemanufacturer.co.uk

Last Remaining Places for the Perfect Pattern Cutting Masterclass

2nd June – 6th June at The Factory, Unit 14, Crusader Estate,167 Hermitage Road London N4 1LZ.


Fashion Enter is pleased to offer an e-Telestia masterclass in pattern cutting. e-Telestia provides award winning training for the fashion design and clothing technology sector. With over 40 years of experience and expertise e-Telestia is globally recognised as an educational and training leader in its field and successfully balances traditional knowledge with the latest technical developments.

The five day full-time course will include:-

  1. How to measure correctly both for bespoke and generic market sizing – review of theory and actual application.

  2. How to construct patterns for basic blocks for ladieswear, menswear and childrenswear. Incorporation of actual body shape identification and then resulting blocks to ensure “perfect fit”.

  3. Style developments from basic blocks.

  4. Technical drawings with measurement specs for perfect pattern making.

  5. 3D grading techniques to ensure perfect fit.

  6. Use of all e-Telestia software to be able to “teach the Teacher” and enhance learning for all designers irrespective of pattern making experience.

Fashion Enter CEO Jenny Holloway comments:

“For 13 years we have been providing support and learning for our designers, up until now we have never provided pattern making courses because we were not happy with the quality of resources available for excellent pattern cutting. This has now all changed, we will be working on the e-Telestia system where we will be the key provider for the country, we are delighted to confirm the attendance of ASOS garment technologist at the first course which is 2nd June – 6th June at The Factory. Places are extremely limited so please contact jenni@fashion-enter.com

This masterclass is aimed at beginners to intermediate if you would like to know more please state your interest to Jenni Sutton jenni@fashion-enter.com

Please note last few places remaining.


Fashion Studio Projects

Busy with short runs and one-off pieces the Fashion Studio is also on board to produce garments for the LDNY Festival this September. The new month-long event will bring New York to London and take London to New York. The Festival is set to be an annual celebration of the energy and talent of the two most exciting cities in the world: leaders in creativity, culture, entrepreneurism and originality. It will also launch the LDNY Foundation, enabling young people from both cities to develop their talents and dreams focusing on Music, Art and Fashion. More on this soon.


This Week on FashionCapital

We report on the sad news that the influential Director of the MA Fashion Design course at Central Saint Martins, Louise Wilson, has died at the young age of 52. Katie Farley looks at key trends this summer with a focus this week on poolside glamour. And Grad season is about to kick-off with the University of Westminster commencing the proceedings.



Boutique Pick of the Week

Some designer collaborations can come as a bit of a surprise like this week’s pairing; milliner Stephen Jones with footwear brand FitFlop. The result is something quite unexpected, a loafer that is chic and comfortable. We’ve gone for them here in Mykonos Blue. Inspired by his love of ‘pure form’ and his ‘Dashing’ hat, he’s taken FitFlop’s non-stop ergonomics™ technology and added his own simple aesthetic.



Available online click here

Until next time, have a great week,

All the team at Fashion Capital x




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Special Recognition Award
The Fashion Studio – The Factory
Unit 14, Crusader Estate
167 Hermitage Road
N4 1LZ

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