NEWSLETTER Dear all,
FCBoutique.co.uk
Prepare for the launch of the brand new e-commerce site, the new site has been developed with leading e-commerce specialists; Sitemakers to provide a sleek new look and functions for ease of customer use and promotion (sneak preview below). This new addition to your membership package offers unique features and categories to help promote your products in the fastest growing selling avenue around; online. If you haven’t expressed interest yet, please contact Emily@fashioncapital.co.uk for the appropriate paperwork to launch your products on the new and improved FCBoutique.co.uk

South African Delegates
This week we are delighted to have senior members of the South African government visit London reviewing a cross section of not for profit and private organisations within the fashion industry.
Abisha Peter Tembo, Chief Director and Elaine Smith, Director: Clothing, Textiles, Footwear and Leather from the DTI (Department of Trade and Industry) agenda has so far included a visit to the asos.com head office to meet with the Buying Director to further discuss the International Fashion Fusion project, and a meeting with the Head of Ethical Trading and Quality Assurance at Debenhams looking to create trade links for beaders and crafters in South Africa. They have also been provided with a unique insight into the British Fashion Council by Chief Executive Caroline Rush and today will be visiting Fashion Enter’s The Workshop where they will be joined by the Rt Hon David Lammy MP.
Tomorrow will see the delegates visit Enfield where they will meet the Mayor, the Cabinet Member for Regeneration and Place and the Cultural Services Manager. Overall a fantastic agenda has been organised and we are delighted to welcome the delegation.
Abisha Peter Tembo and Elaine Smith reviewing retailers.

The Collection – Summer Showcase at Amika in association with FashionCapital and Edge Models
The Collection show is set for the 23rd of July and it’s going to be a hot one! With some of our best swimwear designers and slinky resort wear on the catwalk this show is going to be fabulous!
If you haven’t RSVP’d yet, now is the time to do it!
For exclusive access to one of London’s top clubs please email your full name and email address (with the names of any extras) to rsvp@fashioncapital.co.uk!
If you are a designer and are interested in taking part in the next collection please email jenni@fashion-enter.com

FashionCapital Community
Have you seen the new community section on FashionCapital.co.uk? The complete revamp of this area now allows you to create your own photo albums and videos, create groups and events, network with other members by adding new friends and updating your statuses. This new format and layout makes it so much easier for creative’s to network in the industry with your profile highlighting who you are, what you do and how you can be contacted (if you wish). You can send message to other members and fully utilise this fantastic new tool to make important business contacts to push your company forward. Create your profile here!

Accreditation from Debenhams for the Workshop
Fashion Enter is proud to announce the Workshop has received full accreditation from Debenhams after SGS auditors visited last week. This is an incredible achievement to be recognised as working to the highest industry standards with this certification from a leading industry giant.

Showroom Update
Exclusive Opportunity to Design a ‘Little Black Dress’ for BrandAlley.co.uk
Fashion Capital is collaborating with the online brand emporium BrandAlley.co.uk that specialises in designer flash sales. This is an extraordinary and exclusive opportunity to design a ‘Little Black Dress’ bespoke for their stylish and massive customer base.
BrandAlley are noted for being extremely successful in the online fashion world and have the likes of Herve Leger, Costume National, Dolce & Gabanna and MaxMara selling up a storm on their site. Therefore, we are specifically looking for a high standard in design calibre, accepting the crème of the crop only.
This will be a fast paced, high profile competition surrounded by a marketing and media frenzy in the run up to fashion week, including a feature within 30 days of Fashion and Beauty!! Terms and conditions will be drawn up and sent out on Friday.
However, we are taking designs immediately so please send them in to lynsay@fashion-enter.com .

Open Day at The Showroom
Yesterday Tuesday 20th July we held an Open Day at the showroom in Kingston, in a search for new and unique designer’s talent.
We previewed the work of 20 new designers that came through our doors, full of unique and innovative designs and ideas, many of them ready to hit the ground running. The Showroom is currently doing extremely well and this is going to be a really exciting time for us with such new and raw talent. If you could not make the open day and would like to show us what you have got then please email emma@fashion-enter.com and send us some professional images of your work.

Women in Work free business support
There are still places available! If you would like the opportunity to receive a free FashionCapital membership and attend one of Fashion Enter’s seminars for free and receive free business support then now is your chance! We are delighted to announce that Skillset has awarded us a further 5 spaces for learners through FashionCapital! Email jenni@fashion-enter.com
Free Business Support Available
If you are a business with at least 5 employees, including part timers and volunteers, you could be entitled to a years worth of funded (up to £1000) business advice and hand holding support to ensure your business succeeds today!
This is a unique opportunity to establish exactly what areas you need help with, whether it is production, marketing, branding or sales an advisor will work closely with you for one year providing you with tailor made support.
As the training provider Fashion Enter will then be able to follow through on the advice given with our extensive range of services including, The Workshop for production, the Fabric Studio for sourcing, The Showroom and retail boutiques to maximise sales, the PR dispensary service, Creative Designs for branding and much more.
If you fit the criteria please contact jenni@fashion-enter.com to express your interest.
Trends
FC Trend Prediction has just finished working on the new set of trends for Autumn/Winter 2011/2012. This is a fantastic trend entitled ‘EMPRESS’. To view the full article click here. Members will be able to access the FULL set which includes: Moodboards with colour pantone ref: and story description, working drawing range plans with full technical descriptions all are downloadable.
For further information on our FC Trend Prediction Service please email vanessa@fashion-enter.com and click here to view
Vanessa Isaia – FC Trend Predictor

British Designers @FC Boutique The planning for this new and exciting boutique that will open on the 1st September is well underway. Already we have been contacted by various press and designers are even contacting us through twitter! Both JoJo and I are extremely proud to announce that the following LFW designers have confirmed they will be taking part, they include:
Atalanta Weller – Bora Asku – Emma Cook – Felder Felder – Goat – Gwendolyn Carrie – Jean- Pierre Barganza – Julien MacDonald – Louise Amstrup and PPQ. The following designers are yet to confirm: Erdem, Hannah Marshall, Osman and Sykes.
V.I.P. invites will soon be going out to press and customers of Milsom place.
This Saturday JoJo and I will be photographed outside the boutique as the press start to gather momentum. Please check out the latest press and P.R. which can be found in the following section.
Click here
Watch this space for further updates!
JoJo and Vanessa

Job of the Week
Fashion professional with expert in Far East / Asia
Applicant of the Week
Fashion designer/stylist for Musicians/performers
Boutique Pick of the Week
This is a gorgeous voluminous style cotton dress from Afromania by Nkwo, priced at only £68.00 down from £85.00, a bargain you don’t want to miss. The warm colour of the print on this dress makes it fit in effortlessly with this summer season, and there are fabulous shimmering golden sequins on the front chest which gives the dress glamour. The bubble hemline and keyhole detail to the back are not to be missed, and this dress is lightweight and cool to wear making it perfect for days out in the summer sun. This dress can be worn for any occasion; nights out with friends or even days out shopping, this dress can be glamorous and casual and allows you show off yourself for summer.

Until next time, have a great week All the team at Fashion Capital x
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