How many times have I heard designers complaining that they just can’t find the right information about menswear trends? The merry crew at LFF have also found this information difficult to source until we meet Jaana at Trendstop.com then we were spoilt for choice! Jaana graduated from Central St Martins and had a placement at Gerber this then led to developing a unique one stop trends website that is positively flying. In a unique collaboration with Trendstop www.fashioncapital.co.uk will be showcasing a cross section of menswear trends that really provide valuable and much sort after information that is key to budding menswear designers


Every two weeks Jaana (click here for profile https://www.fashioncapital.co.uk/index.php?option=content&task=view&Itemid=27&id=4874/27/) will be providing us with quality updates to ensure that our 60,000 unique users are kept fully up to date with all emerging trends. Click here to find out more information about Trendstop. www.trendstop.com
Click here to view trend report https://www.fashioncapital.co.uk/index.php?option=content&task=view&Itemid=27&id=4867/27/
Profile 6 is cranking up nicely! Profile 5 definitely put us on the fashionistas events diary – with estimated advertising spend of over £108,000 last year no wonder designers are clamouring on board for Profile 6 held on September 20th and 21st at Vinopolis. PRactice are now working with a host of associated press and Contenda have gone live with their sponsorship deal.


The LFF Bluewater boutique is flying at the moment…wonderful news for the 20 quality designers that are showcasing their work in there. Bluewater is the largest shopping mall in Europe and the footfall is so high you can see why it houses such an eclectic mix of retailers. Credit to Nalini the manager and the hardworking crew there…such stars!

Many thanks to all the designers applying for the special deal at the Clotheshow Live and sorry for all of those we had to let down. We only had 25 places available and we have now selected the final applicants that will be able to sell to an estimated 180,000 attendees. Clotheshow live will be sending out exhibitors packs to the finalists directly and we will be organising a meeting to go through all details – marvellous opportunity for everyone!

CLOTHES SHOW
Another collaboration we have embarked upon is with City Showcase working with Nanette Rigg and networking fashion designers with up and coming music artists. On September 5-9th City Showcase will be organising a series of music events please click here for further information www.cityshowcase.com . Another spin off from this partnership has been meeting Michelle Garltand from the Candian High Commission. We are now in talks with an exchange programme for both UK and Canadian designers at plus showcasing the latest hot Canadian designers at one of our boutiques and at Profile 6. This is just what the industry needs – true and genuine networking!
This is the last email for a couple of weeks as the Holloway Horrors are off for a two week holiday. I twitch at the mere thought!
Have a great week ahead,
Enjoy the summer sunshine.
Regards