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Fashion Capital Newswire – 20th August 2014


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Dear all,

Here at www.fashioncapital.co.uk we are keen advocates of all things British – from design through to production, and now we can collectively celebrate British products with the first ever ‘Buy British Day’. Buy British Day encourages consumers to support brands and businesses that design and manufacture their products in Britain. The first ever Buy British Day is scheduled to take place this autumn on the 3rd October 2014.

Last Place Available for our Pattern Cutting Masterclass


Just one place remains for our oncoming pattern cutting masterclass with e-Telestia commencing 22ndSeptember. This five-day course provides essential training from an educational and training leader in its field and successfully balances traditional knowledge with the latest technical developments.

The five-day full-time course will include: –

1.How to measure correctly both for bespoke and generic market sizing – review of theory and actual application.

2.How to construct patterns for basic blocks for ladieswear, menswear and childrenswear. Incorporation of actual body shape identification and then resulting blocks to ensure “perfect fit”.

3.Style developments from basic blocks.

4.Technical drawings with measurement specs for perfect pattern making.

5.3D grading techniques to ensure perfect fit.

6.Use of all Telestia software to be able to “teach the Teacher” and enhance learning for all designers irrespective of pattern making experience.

Fashion Enter CEO Jenny Holloway comments: “For 13 years we have been providing support and learning for our designers, up until now we have never provided pattern making courses because we were not happy with the quality of resources available for excellent pattern cutting. This has now all changed, we will be working on the e-Telestia system where we will be the key provider for the country, we are delighted to confirm the attendance of ASOS garment technologist at the first course which starts 22nd September at The Factory.”

This masterclass is aimed at beginners to intermediate and will be held at The Factory in Haringey, North London – if you would like to know more please state your interest to Jenni Sutton jenni@fashion-enter.comas soon as possible.

A Warm Welcome to Marilyn Forkan

20_aug_marilynWe are pleased to announce that Marilyn Forkan (pictured right) will be joining the Fashion Enter teaching team from the 1st September.

Marilyn comments: “I feel delighted and privileged to be joining a great team and a unique facility – The Stitching Academy, within Fashion Enter as a Tutor.  On completion of my studies in Fashion and Textiles I worked in fashion design production initially, followed by roles as a Costume Designer and Stylist for TV and Film.

“More recently I have had a strong desire to teach, and after achieving a teaching qualification I was offered a position in a high security establishment, enabling the set-up of its first ever sewing production room teaching beginners how to sew, then instructing how to use machines correctly to produce items to order for high profile clients, plus gain entry level qualifications. I am now looking forward to progress in ‘The Stitching Academy’ and then the Fashion Technology Academy in the New Year, contributing to the fantastic work already achieved and ongoing by CEO Jenny and her team.”

Jenny Holloway adds: “It’s a real delight to welcome Marilyn to our team of teachers!  Marilyn has excellent credentials, which align with our teaching provision for both the Stitching Academy and apprenticeships. Welcome to the team Marilyn!” 

Fashion Enter Produces LEYF Staff Uniforms

The London Early Years Foundation (LEYF) is a social enterprise that runs 27 community, workplace and children’s centre nurseries across 7 London boroughs. June O’Sullivan MBE is Chief Executive of the London Early Years Foundation. She is a popular early years blogger (www.leyf.org.uk/blog) and a regular commentator on early years policies, having appeared on Newsnight and other national media platforms. As a fellow Social Business Trust winner LEYF joined forces with Fashion Enter (the first time that two Social Business Trust winners have collaborated together) to produce all the pinafores and over-shoes for LEYF staff.


June O’Sullivan

June O’Sullivan MBE, CEO of LEYF said:

“I was delighted at the opportunity to work with and support Jenny and Fashion Enter. I was really keen to work with a fellow SBT investee in order to further develop the social enterprise sector and encourage collaboration within it.”

Jenny Holloway comments:

“June is the amazing ‘can-do’ CEO of award winning LEYF. When June approached us to produce her pinafores for her nursery staff and then created washable towelling over-shoes we were delighted to accept! We have previously made corporate wear but this is a new area for us. We have been extremely pleased with the resulting re-designed pinnie and our sincere thanks to June for this contract.”

See You at the Westminster Media Forum Keynote Seminar

Prospects for the British fashion industry – domestic manufacturing, skills and wearable technology

Tuesday, 21st October 2014

Venue: Central London

Draft agenda subject to change

8.30 – 9.00

Registration and coffee


9.00 – 9.05

Chair’s opening remarks

David Ward MP, Chair, Associate Parliamentary Group for Textile Manufacturing


9.05 – 9.30

Prospects for the British Fashion Industry

John Miln, Chief Executive Officer, UK Fashion and Textile Association (UKFT)

Questions and comments from the floor


9.30 – 10.20

Great British fashion revival – domestic manufacturing, export markets and the ethical dimension

How can designers and retailers further capitalise on the unique selling point of British-made clothing to increase customer spend on items? Following the Dhaka factory collapse and many more unreported incidents in Asia, to what extent is reshoring production back to Britain becoming part of corporate responsibility strategies within the industry and how is this likely to develop in future? What role do major brands play in supporting the drive for change and investing in Britain’s garment manufacturing base to increase its scale and competitive offer? Should UK or EU policymakers consider regulation for brands to source and manufacture more ethically in developing countries in future? Which markets present the best potential for future export growth? What are the next steps for Government to market and harness the full potential of British clothing manufacturing internationally? What effect has the Intellectual Property Act had on the protection of design rights in this sector?

Sally Britton, Partner, Mishcon de Reya

Kate Hills, Founder and Editor, Make it British

Stephen Taylor, Senior Manager, Kurt Salmon

Dids Macdonald, Chief Executive Officer, ACID (Anti Copying in Design)

Senior representative, brand

Questions and comments from the floor


10.20 – 10.25

Chair’s closing remarks

David Ward MP, Chair, Associate Parliamentary Group for Textile Manufacturing


10.25 – 10.50



10.50 – 10.55

Chair’s opening remarks

Senior Parliamentarian


10.55 – 11.05

Supporting the next generation of British talent

Michelle Emmerson, Chief Executive Officer, Walpole British Luxury


11.05 – 11.55

Sector skills, competitive advantage and emerging British talent

What are the key challenges for meeting the increased need for highly-skilled workers as a result of reshoring manufacturing? In light of recent developments in industry accredited apprenticeship schemes, what are the next steps for increasing industry links with education and expanding skills development into the areas of production, textiles and post-graduate courses? What are examples of best practice in established British brands identifying and supporting emerging design talent? How might industry and Government work to improve the perception of manufacturing amongst young people – particularly women – in order to inspire the next generation of British start-ups? What impact is the growth in domestic production having on business models as the need for a diverse and multi-disciplinary workforce becomes more essential?

Kate O’Connor, Executive Director and Deputy Chief Executive Officer, Creative Skillset

Professor Frances Corner, Head of College, London College of Fashion

Jenny Holloway, Director, Fashion Enter

Bill Macbeth, Managing Director, Textile Centre of Excellence

Questions and comments from the floor with Michelle Emmerson, Chief Executive Officer, Walpole British Luxury


11.55 – 12.10

The wearable technology revolution

Lasse Wassermann, Senior Programme Manager, Google X


12.10 – 12.55

Wearable technology trends and opportunities for the British fashion industry

What are the likely developments in wearable technology, and how far are these pieces going to be woven into our everyday lives? How well is the UK positioned to compete in this market? In light of Intel’s strategic collaboration with CFDA to create a community for technology developers and fashion designers to unite on wearable technology, what are the options for British companies to follow this example? What are the implications for managing and valuing IP as fashion and digital converge?

Mariel Brown, ‎Associate Director and Head of Trends, SeymourPowell

Simon Bennett, Partner, Fox Williams

Amy Winters, Director, Rainbow Winters

Questions and comments from the floor with Lasse Wassermann, Senior Programme Manager, Google X


12.55 – 13.00

Chair’s and Westminster Media Forum closing remarks

Senior Parliamentarian

Peter van Gelder, Director, Westminster Media Forum

To attend this seminar visit: http://www.westminsterforumprojects.co.uk/forums/index.php?fid=westminster_media_forum


This Week’s Header Features…Photography by Jay McLaughlin

Jay McLaughlin has been commissioned to create a unique photography exhibition at Feathers on Hans Crescent as part of the boutiques 40th anniversary celebrations. The exhibition runs in the boutique from the 1st – 30th September 2014.

The exhibition of ten stunning Black and White images by fashion and celebrity photographer Jay McLaughlin has been sponsored by Olympus UK.

Jay McLaughlin has always had a keen interest in photography. ‘I’ve always been a visually driven and creative person and being an artist of some description was the obvious career choice’.

For the Feathers exhibition Jay has curated the display to include stunning imagery of couture gowns and accessories and the use of black and white photography, whilst being classic and timeless, also serves to highlight the textures in the garments and the shape and feminine form of the models they adorn.

Jay McLaughlin at Feathers, 42 Hans Crescent, Knightsbridge, London SW1. 1st – 30th September 2014.


On www.fashioncapital.co.uk This Week…

Our in-house trend guru Katie Farley takes a look at the shoes and accessories to take us into the Autumn/Winter season. Iconic footwear designer, Christian Louboutin has teamed up with Angelina Jolie to create a limited edition, made to order shoe, inspired by the actress’s latest film role. And we get behind the very first Buy British Day – save the date – 3rd October on your calendar.


Boutique Pick of the Week

We thought we would feature something a bit different as our Boutique Pick this week, with the increasing interest in cycling comes the growth of cycle-wear and accessories. Here we have tartan pollution mask by Respro®, just one of several skins you can choose from. Take your pick from graffiti, leaves and butterflies to herringbone, dogtooth and petal in numerous colourways. The Respro® ‘Skin’ is the Neoprene outer-shell of the mask. When the Skin is combined with a filter and valve assembly, you have the full Respro® mask ready to use.


£30- from http://respro.com/pollution-masks/skins

Until next time, have a great week,

All the team at Fashion Capital x


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