NEWSLETTER
Dear all,
Asos.com Cape Project
After the success of the AW09 Jacket Project, ASOS.com and Fashion Enter are coming together to create another fashion forward and inspirational range, this time based on Capes. The project is aimed at giving a platform to new Independent Fashion Designers to showcase their talent.
Review the full brief
This is a fantastic opportunity for new designers which could potentially see them opening up an account with asos.com and for our more established designers this could drive further sales.
If you would like to enter please submit your illustrations with fabric swatches to Lynsay@fashion-enter.com and cc jenni@fashion-enter.com

Clothes Show London – Attention designers showcasing!
Each year the FashionCapital boutique takes a prime position at Clothes Show London. This year is no exception, situated next to Carnaby Street the FC boutique has 20 stands all showcasing up and coming designers!
Designers now showcasing under FC have the opportunity to be put forward for the main fashion theatre which is fantastic. Here’s what the stylist commented:
‘Fundamentally it will be an opportunity to have your items seen live by over 105,500 consumers as well as receiving full credits (along with images) and links to sales / Pr sites on the Clothes show’s website. We are really pushing the designer side of the show to make this years an inspirational catwalk and allow young and established designers to be recognised / idolized by the national consumer!’
Please email jenni@fashion-enter.com for further information

Britain’s Next Top Model Live – 22nd – 24th October – Excel London
The FashionCapital boutique is set to make an appearance at Britain’s Next Top Model Live exhibition! New and emerging designers will have the opportunity to take stand at the event under the FC umbrella which will take a prime position adjacent to the catwalk!
BNTM is one of the strongest, well-recognised and well-established brands in the fashion and beauty market in the UK.
BNTM Live will be a Mecca for women wanting to enter the devastatingly glamorous and infamously unattainable world of fashion. The event will include unique and awe inspiring features along with a dedicated exhibition.

Devon County Show
As of tomorrow the next three days will see Fashion Enter selling designers stock at the Devon County Show in Exeter
The new ‘Pure Indulgence’ brand, sponsored by Exeter FM, is a pavilion packed with demonstrations, fashion shows and trade stands offering bespoke jewellery and the latest health and beauty products and Fashion Enter will be in the mix of all of this!

Free Business Support for Women in Work
Over the last few works women living in England and working in the clothing and textiles sector have been applying for free business support and training with FashionCapital through the Skillset Women in Work programme.
This has been highly successful and the first 25 applicants are set to be approved and thus will enable them to receive a free annual membership which includes one to one mentoring sessions as well as attending a day seminar with Fashion Enter on all aspects of starting your own business and owning a label.
Non learners can also attend the seminar which takes place on 26th May at Rootstein Hopkins space at London College of Fashion at a cost of £250 plus VAT. Please email jenni@fashion-enter.com to express interest. The agenda also includes a visit to The Workshop to meet with Production Manager Kosa
Five Free memberships available for Graduates!
Graduate Fashion Week is just around the corner and each year FashionCapital takes a stand to ensure students and graduates are given that all important advice and support to succeed in fashion today.
This year we will be awarding 5 graduates with a free annual membership to FashionCapital worth over £200 each. This will enable them to conduct one to one mentoring sessions, stock their collection in our boutiques, create a free online boutique, be represented at The Showroom, use The Workshop services at a discounted rate and access member’s only areas of the website. If you will be attending Graduate Fashion Week make sure you visit stand F106 to enter your details for a free membership with FashionCapital!

Attention Photographers!
Are you an aspiring fashion photographer and would like to gain some invaluable experience for your portfolio? FashionCapital is offering one lucky photographer the opportunity to shoot some of the catwalk shows at this years Graduate Fashion Week for publication on the site! If you would like to be considered for this position please email jenni@fashion-enter.com with some examples of your work.
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New Business Start up Section on FC
A new section specifically aimed at new business start ups has been created on FC and each week a series of articles from Michael Goodmaker at Designer Help will be available.
They are specifically designed for recession hit UK and will include topics such as:
Bank and other funding for fashion start ups. Protecting your idea/design. Seamstress verses CMT factory. Right suppliers and sources. Realistic sales and marketing plans. Low cost advertising and promotions Looking for staff. Top Tips for surviving the recession. Exhibitions Yes or No, do’s and don’ts. Supplying Shops. Supplying the Public Unusual Selling Opportunities Production: Home or Abroad
Check out the first article How to write a business plan!
Spring/Summer 2011 trends for Members only
Fashion Enter is delighted to bring you the first instalment of the trends from Spring Summer 2011 Cascade

Megan Cook to join Fashion Enter
Megan will now be moving from the British Designers Collective to the Fashion Enter boutique in Croydon.
She will be looking to rejuvenate the store and add a fresh lease of life to the boutique. Look out for a new and exciting feel to the boutique.
‘I really enjoyed working with FE during the BDC and formed great working relationships with both Vanessa and Jenny. I am delighted to continue working with FE and I have lots of exciting ideas to really make the retail section of FE work for the designers and for FE too. I look forward to meeting all the designers shortly.’

Spitafields Market opportunity
Fashions Enter is pleased to announce that they will be showcasing designers clothing and accessories at the prestigious Spitafields market in east London. This will be an excellent opportunity for all Fashion Capital members. If you do not currently stock in the Fashion Enter boutique and would like to showcase your designs at Spitafields market please email syreeta@fashion-enter.co.uk for more details. This will all be happening in the first week of June.
Summer Uni in the borough of Havering
Fashion Enter boutique in Barking will be collaborating for the first time with Havering to produce a Summer Uni which will be taking place throughout the summer holiday. More information coming soon
Real Models
We’ve been very busy here at Real Models getting the agency up and running. This week we have finalised ideas on the new logo, once you all see it we think you will agree that its fab.
We have also been busy organising the ‘Real Model 2010’ competetion where the winner can expect an exclusive modelling contract amongst other prizes. We will keep you updated with the progress but its all getting very exciting!
We are looking for models to go on our books so if you or anyone you know may be interested drop Syreeta or myself an e-mail and we will get back to you.
syreeta@fashion-enter.com sarah@fashion-enter.com

Judith Turnbull – Educational Specialist
A passion for Fashion! Most definitely! I have teaching and fashion/textiles’ qualifications and experience, at different levels. Developing and teaching Fashion and Textiles in a secondary school as Head of Design and Technology and Fashion and Textiles in Further and Adult Education as a lecturer. I design and produce my own work, encourage others to work to a high standard and keep up to date with fashion and textile trends. I have independently organised and run a variety of Fashion and Textiles workshops and courses and had some of my work exhibited.

Fashion Photography – Promote your Designs

We are currently running a promotion offering discounted professional photography shoots to “up and coming” designers. Strengthen your brand and promote your collection with stunning photography! Contact “Me and P Gallery”
info@meandpgallery.com www.meandpgallery.com
Job of the Week
1883 Magazine
Applicant of the Week
Looking for junior designer job
Boutique Pick of the Week
This funky splash print tee is perfect for the marvellous weather we are experience! Stay cool in this gathered tee with a pair of denim cut off shorts. The splatter print is in line with urban trends and the casual shape is just gorgeous! Originally £40 on asos.com this is now in the sale and a fabulous bargain. Pick it up here.

Until next time, have a great week All the team at Fashion Capital x
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