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Fashion Capital Newswire – 19 February 2014


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Dear all,

What a fashion fabulous week it has been for the team at FashionCapital! London Fashion Week kicked off on a rather wet and windy Valentine’s Day but that did little to dampen our mood as The Metro featured our ASOS supported Stitching Academy in an article entitled ‘Are You Cut Out for Jobs in Fashion?’ by Cheryl Latham. After a full day of reviewing shows and presentations, we were in the news again, this time courtesy of the BBC evening news, Fiona Bruce interviewed ASOS CEO, Nick Robertson, at our North London Factory as well as Stitching Academy Level 1 qualifier Shana Tekila.


The Metro


BBC News

A few fashion shows later and Marks & Spencer joined the fashion pack at Somerset House to present their autumn ‘Best of British’ range to press and celebrities. The collection went down rather well with a number of fashion editor’s and interviews followed as a result, hence the reference to ‘making British’ as well as ‘designing’ and more brownie points for our North London Factory.


The Observer



M&S ‘Best of British autumn at LFW

Our partnership with the Social Business Trust has really supported us in going forward and another highly positive press article this week came courtesy of The Telegraph. Kate Salter wrote; ‘Jenny Holloway, founder of Fashion Enter, is on a one woman mission to boost skills and manufacturing in the UK’s fashion industry.’ And continued the piece in the same highly positive vein.


The Telegraph

To read the full article click here and please do show your support ‘like’, share and add your comments.


On FashionCapital This Week…

Along with all the great press cuttings we have also been reviewing London Fashion Week, read some informative reports from Katie Farley, Zoe Barrow, Andrea McCaul and Sannita Hancock as well as our editor JoJo Iles and a guest post from Fashion Consultant Yunqi Qiang. Also this week we interview Nick Sinfield, the CEO of footwear brand DUO and in the Youth Fashion Wandsworth project the 10 final candidates hone their design skills at their second master class.



Apprenticeships Coming to you Soon!


Attention all potential-apprentices!

Fashion Enter has 3 upcoming jobs in the pipeline with companies, Lipstick Boutique and N16 Vintage!

Want to get your foot in the door of the fashion industry and kick-off your fashion career? Make sure you keep up to date via our website and Facebook page to see when the roles open and you can apply!

Keep posted on our latest news and roles on the apprenticeship programme here and here.


Our sister company Fashion Enter prides itself on providing quality apprenticeships for the right candidates, here is what high street giant M&S had to say about Fashion Enter’s apprenticeship service:

‘Maintaining our leadership position in garment quality and innovation is of upmost importance to M&S. To deliver this now and in the future we recognised the need to build a new talent pipeline for garment technology and have just launched an Apprenticeship scheme in partnership with Fashion Enter. 

Fashion Enter has given us excellent support and advice in setting the programme up. They invested time in understanding what M&S looks for in future talent and the type of people who thrive in our business so that they could shortlist the best candidates. This was a huge help given that that we had over 500 applications! 

Before the Apprentices joined Fashion Enter advised our line managers on what to expect from the programme and how to get the best from their Apprentice. 

All of the Apprentices have made a great start and have impressed us with their passion for clothing and enthusiasm for learning. We’re looking forward to seeing them develop over the course of their Apprenticeship and hope this will be the start of a very successful career.’ 

Ensuring High Standards for the Higher Level 4 Apprenticeship

19_Feb_mike_bentleyWe have had the pleasure of working alongside Mike Bentley (pictured left) director of NWTexnet, provider of current R&D and leading edge training solutions for the Fashion and Textile Sector. Here’s what he had to say about our evolving Level 4 Apprenticeship programme:

“It was great to be invited to meet the Fashion Enter team and help deliver the first stage of your new Higher Level 4 Apprenticeship! You will be aware that NWTexnet have been delivering the Advanced Manufacturing Programme for over three years now to mainly Technical Textile companies. It was interesting to see how well the Business Model transferred into the retail sector. Most importantly the Tutors and students really embraced the scoring models, case studies and analytical tools that were used.

In general the real challenge at L4 is to look beyond the raw data and apply to marketing and managerial decisions. This is a strategic programme and the students will need access to company marketing data. I’m sure that this programme will be another success story for Fashion Enter.

Looking forward to our next visit and the chance to follow the progress of this exciting development!”


London College of Fashion Students Visit The Factory

On 13th February, first year students on the FDA Fashion Buying & Merchandising course at London College of Fashion visited The Factory for a unique insight into the industry and review of the site.

Over 30 students attended and were firstly introduced to who we are and the services we provide. Then on a tour of The Factory were taken through the design life cycle from initial idea right through to delivery whilst being able to witness each process taking place.


The students were then shown the ASOS Stitching Academy, where they met the students currently on the course, spoke to tutor Leyla about what the 6-week course entails and then observed the student’s creating their designs.

The visit really allows students to understand the inner workings of the fashion industry and also shows there are factory’s proudly producing in the UK to many top high street retailers and designers.


Production from the Fashion Studio on the LFW Catwalk

PPQ’s A/W 14 ‘Rockabella’ collection took place on day 1 of London Fashion Week, presenting at the Sanderson Hotel.

The collection was an array of 1920 shapes and high necks infused with a punk twist of black and lace.

The fabrics were exquisite, ranging from silks to feathers to lace, combing to create a full lace jumpsuit complete with fur hem and cuffs. PPQ continues to be a strong name in the fashion industry, setting the trends season after season. The design duo are renowned for their cocktail dresses and bold prints definitely maintained their reputation this season, the A/W 14 collection centred on bold prints, and delicate fabrics.

Making our mark this season, The Fashion Studio manufactured 3 of the garments featured in the PPQ show! Check them out on the catwalk below…



Good Luck Shanice!19_dec_shanice

Shanice Godwin Samuel has been on the Level 3 apprenticeship programme and has worked with Fashion Enter for two years. Tomorrow is her last day as she goes on to pastures new. From all the team at Fashion Enter and FashionCapital we wish you the best of luck and we will no doubt keep in touch.

Here is what Shanice had to say: Wow, over two years I have been with Fashion Enter and I must say that I will deeply miss the team that I am proud to say I was apart of. I am very thankful for all the support over this time and thankful for the head start in my future fashion career. I look forward to what is ahead!”


Youth Fashion Wandsworth Update

Following the textiles master class the 10 young candidates on the Youth Fashion Project in Wandsworth were taken to the next stage with a design master class on Saturday 15th February.

The session began with an in depth review of the design life cycle to ensure the learners fully understood the whole process from initial idea right through to delivery. The day was then spent creating their mood boards which enabled each of them to determine their fabrics, embellishments, colour palette and inspiration.


It was fantastic to see such creativity and ideas evolving with each of them clearly enjoying the whole process and seeing their designs develop….

‘It was inspirational. My board started one way and ended up amazing in red and white block.’ Serena Sutherland

‘My building is St Pauls Cathedral and I have loved looking at the different shapes of the dome and experimenting with styles for my design. I can’t wait to see the finished garment!’ Phyllis Frimpong

‘I thought today was really useful because I never thought that my idea would have developed to this level.’ Isatou Ceesay

The next stage will see the candidates present their mood boards and final design to a panel of industry experts and the Mayor of Wandsworth on 26th February.


We Love Timi’s Trousers!

Pictured right – the design, pattern-cutting and make all by the talented Timi at The Factory, the staff at Head Office can’t get enough of them! Form a queue for your orders please ladies!




Boutique Pick of the Week





Founded by creative husband and wife duo, Javvy M Royle and Frieda Gormley, House of Hackney originated as a homeware label on a quest to “take the beige out of interiors”. The label’s fashion calling came when cult store Opening Ceremony commissioned a clothing collection. Look to House of Hackney’s playful and irreverent prints such as, the Dalston Rose splashed across a range of sweet slip dresses, dungarees and tops. This House of Holland Scuba Coat in Cream Leopard Print will take you into spring while making a style statement at the same time.

£485- On ASOS.com Designer Womenswear available in UK Size 6 to 14

Until next time, have a great week,

All the team at Fashion Capital x


2014 – Working with Social Business Trust to make a difference

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