So how many changes have you seen on the FashionCapital site already in just the last five days? The site is now beginning to fly again. There are some technical issues that we are resolving in the back end but as you can see the site is being worked on daily and we have already received some impressive feedback from you. It’s grand to be back and firing on all cyclinders!
We now have some excellent top class journalists working on the site too, notably Jo Iles who is now full time Editor for FashionCapital. A big thanks you here to Ellie Rivers for all her outstanding contributions too. Vanessa can’t escape either and now you can contact her directly by emailing vanessa@fashioncapital.co.uk.
You may have noticed the home page is changing daily at the moment and Google ads are now appearing. The FashionCapital site is listed on the home page for most prominent web search engines and as such we are being inundated with advertising requests. Good news for the site as it means that it can remain a free online resource for users.
We are also developing a multi media channel on the site too so if you want to send in your videos and DVDs regarding any aspect of fashion then please feel free to send in. This part of the site is being developed now and will launch before Christmas.
The forums are growing daily again and it’s difficult to keep up with all the postings and threads but we monitoring the site continuously now too.
The boutique section is being refined and we are pleased to see so many of you working to improve your individual boutique. One of the most important statistics that has recently come out of the new Matrix Stats Package is that we have a very high hit rate in America…great news for exporting designers.
We are also now reoffering the chance for you to send in your profiles and press releases regarding yourself and your collection. We have hits all over the world and a great database of buyers and press. Who knows…they just may be waiting to read about you and your collection for next seasons buying plan.
We would like to invite all designers to submit one design to our Winter Design Competition. We will be choosing 5 different designs, which will be turned into downloadable mobile phone wallpapers. The winners will also receive a full profile page on the FashionCapital site, free website and full listing too complete with home page banner advert. In addition to this, they will also be able to showcase a 3 minute video of their latest collection.
In order for the FashionCapital website to continue providing you with the high level of content that you expect we are increasing the level of advertising across the site. This will result in some very exciting new features over the next couple of months. If you have any suggestions for new angles on the site please let us know, and conversely should we implement something you don’t really like just yell!
Following on from this theme we will soon be accepting paid advertising within this newswire. In order to protect the integrity of the newswire we will however only be accepting one advertisement per issue. For details of the launch date and rates please contact vanessa@fashioncapital.co.uk
Finally I just have to commend the team that is now working flat out on FashionCapital. I have worked with many talented individuals (and some right duffers too) during my career but I reckon that this current team is the best yet. The technical guys are just ace and we have a brilliant blend of real personalities that makes FashionCapital so unique.
Am welling up! Until next week!
Jenny Holloway
