NEWSLETTER
Dear all,
Profile 10th Year Anniversary! Now Profile goes to China!
Following the success of last weeks event we are delighted that ten designers have been selected to attend and showcase at the Shanghai Fashion Week in March 2012. We had an esteemed delegation from Shanghai Fashion Week Organisation, Shanghai International Fashion Centre and Shanghai Garment Trade Association
The ten designers who have been selected will be notified next week when final terms and conditions have been concluded between Fashion Enter and Shanghai
Jenny Holloway commented ‘I knew this was the best Profile to date and I was immensely proud of the designers showcasing. This new collaboration with China is excellent and will facilitate trade for both countries. Onwards and Upwards ladies and gents!’

Profile 2011
Profile’s ten year anniversary was a resounding success! We are now collating all press received with pieces in WWB and Drapers Record still to come and following up on all leads with buyers and retailers.
One of the designers showcasing commented:
‘Just a quick note to say thanks so much for letting me have the opportunity to participate in Profile. I hope you were delighted with the event. It was brilliantly organised, the place looked spectacular, the fashion show went like clockwork and everyone seemed to get a lot out of it. All the hard work you guys put in certainly showed and what a delight to attend a fashion event that ran on time!‘ Kate Winskill from 1 of 1 Design
To review press so far please click here
To review a gallery of images from the catwalk shows, evening gala, exhibition and backstage click here
Fashion Capital would like to thank all of our sponsors who helped support Profile and ensure it was the success it was. Thank you to Fashion Hub, Style Chic, Remploy, Kirens, Debenhams, Lauren’s Way, The Liberty Shopping Centre, AMCK Models, Lenis Model Management, New Look, MO SAIQUE, Suite FA, Joseph Koniak, Academy of Freelance Make up, Sandell Sanctury, Chocart London and Pakes.

Vjera Vilicnik

Menswear Competition with Debenhams winners announced!
Menswear Design Manager, Julian Fuller announced the two winners of the Menswear Award at Debenhams at the Profile fashion event last Thursday at One Marylebone. The two winners are PostHuman Wardrobe and TOT who will both have their collections sold in two of Debenhams flagship stores next year.
Nimesh Gadhia from PostHuman Wardrobe said ‘Thank you for organising such a great event – I was very impressed. The build-up and the day itself were both exhausting and exciting. And as fun as it was, I’m glad that it’s over (and I’m glad that I won!). Keep up the good work.’
TOT commented after winning – ‘I cannot express how happy I am feeling right now and am so excited to see my designs in the UK in Debenhams next year. All my hard work has finally paid off and I would like to thank FashionCapital and Debenhams for their support and help along with my family and friends.’
A huge congratulations to the two winners as well as the runners up Aether Vesture and 1 of 1 Design.

TOT
Clothes Show Live – 2nd – 7th December 2011
With Profile now over we are already on the count down to FashionCapital’s next major event in the calendar! The world’s largest fashion and beauty Clothes Show Live is just around the corner and with limited stands now available this is the time to jump on board!
At Clothes Show Live you can sell to over 180,000 consumers across a 6 day event and there is also the opportunity to have your designs in the Profile catwalk show which takes place daily! FashionCapital is delighted to have Lauren’s Way under its umbrella where Lauren Goodger will be selling her new fashion range and beauty products! This is excellent news for any designer selling under the FashionCapital boutique as major traffic will be drawn to our area!
This is a major consumer event to maximise on sales and exposure! Spaces are limited so please email jenni@fashion-enter.com

Lauren’s Way pop up shop at the Liberty Shopping Centre
Come and meet Lauren Goodger from the hit TV show TOWIE at The Liberty Shopping Centre in Romford on 19th and 20th November 2011.
The Liberty Shopping Centre will host a pop up Lauren’s Way shop just for the weekend and you can buy Lauren’s new fashion collection and beauty products.
The pop up shop follows the launch of her debut range at the Profile fashion event on 10th November where Lauren made a guest appearance and sat front row as her first red carpet collection of couture dresses ‘In the Pink’ were showcased.
See Lauren’s Way collection at her Pop up store, which will be located between Boots and T-mobile for all your future fashion needs!

FashionCapital talks at the Drapers Summit
In its 11th year, the Drapers Fashion Summit is the only UK event designed exclusively for fashion business leaders. Bringing together over 200 British and international CEOs, designers, and senior fashion executives, the Summit provides two days of knowledge, networking and inspiration. FashionCapital was invited to talk today to represent the manufacturing industry and speak on one of the panels on British Manufacturing

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Further Workshops available for new businesses!
The highly popular and invaluable workshops for creative businesses are still available to book. Taking place at The Fashion Studio at UEL and run by FashionCapital specialist Nigel Rust these workshops are a must for new designers.
Workshop 6. Thursday 24th November2011
Title: Sellingand Negotiating
Topics:
1. The Sales Campaign. Identifying buyers, preparation, planning, timing. 2. The Approach. How to make initial contact and how to follow it up. Making best use of telephone, email, letters, photos and copies of PR articles.
3. The Pitch. How to make them want to buy from you. 4. The Negotiation. Getting the best deal. 5. Closing. Getting the order. 6. Review#
Further info and how to book
British Designers @ FashionCapital Bath
If you love the support concept of our boutique here in Bath then please lend us your voting power, go online to http://www.telegraph.co.uk/lifestyle/shopawards/ and put British Designers@ FashionCapital Bath as your choice in the ‘womenswear’ category for Britain’s Best Small Shop Awards. Not only will it make more aware of the boutique but it will strengthen our case with the local council – which has yet to be resolved. And that’s not all – voters are also put forward to win a luxury weekend break – not bad for a minute of your time. (Just over 2 weeks left to vote!)


Last week manageress JoJo attended Profile at One Marylebone and caught up with some of the exhibitors. The menswear in particular was strong this season and we are working on the possibility of adding a menswear section to the boutique. Well done to all involved with Profile this year, a more intimate affair set in a stunning location with some great designers. Check outFashionCapital.co.uk for all the coverage.
Being in London also gave JoJo to check out the Christmas Window displays – Liberty’s proved to be an inspiration yet again.

Tomorrow, Thursday 17th, is the big switch on – yes, Bath has yet to switch on its lights, this time with local resident Mr John Cleese. The event also marks to start of late night shopping each and every Thursday in the run up to Christmas.
Coming soon new Jean-Pierre Braganza and Jolaby due in this week.
Until next week, the team at BD@FC Bath x
British Designers@FashionCapital, 14 Milsom Place, Bath BA1 1BZ
Boutique pick of the Week
Its time to channel your inner flapper girl, with this fabulous head piece by Fifi Venus. Perfect for accessorizing, the leopard print will carry you through this season and many more to come and the feathers add that little bit of extra glamour! Handmade and often using vintage fabrics, this particular style is £65 and available from The British Designers at Fashion Capital Boutique in Bath. The Boutique stocks other designs by Fifi Venus ranging from £35 – £65. A bespoke service is also on offer.

Until next time, have a great week All the team at Fashion Capital x
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