NEWSLETTER
Dear all,
Clothes Show London – 25th – 27th June – Earls Court
Clothes Show London returns next week to Earls Court where designers under the FashionCapital boutique umbrella will have the opportunity to sell and showcase to hundreds of thousands of consumers! Designers are not only able to drive sales at the event but they are also receiving maximum exposure with a presence on the Clothes Show London website and newsletter.
A selection of FC designers have also been selected for the main fashion theatre which is seen live by over 105 500 consumers!
The FC boutique stands are situated next to Carnaby Street in Earls Court 2 stands FB1 – FB20. Read on to find out how you could win a fabulous goody bag brimming with designer exclusives!

Clothes Show London competition with FashionCapital!
FashionCapital is looking for the best dressed shopper to visit the FC Boutique at Clothes Show London and the winner will receive a goody bag full of designer must haves! Stylish shoppers visiting the stands will be papped by the FC team and entered into a best dressed competition. At the end of the three day event a winner will be selected and receive an exciting goody bag featuring items from the following up and coming designers:
Belles of London
Colder Shoulder
Connected Generation
D2S Ltd
Lilygrace Originals
Mermaid in England
Meem
MODA ITALIA LONDON
Nina Bon Bina
Ruby Rocks
Whereareyounow? Josie x
Zoe Boomer
This is a competition not to be missed especially for all those fashionistas out there! Visit stands FB1 – FB 20 to be in with a chance!
Get set for the hottest fashion and beauty event of the Summer as Clothes Show London makes its return to the Capital for 3 fashion and beauty packed days, 25-27 June, Earls Court.
With an outstanding selection of high street designer and boutique’s to shop from as well as a 45 minute performance in the spectacular Fashion Theatre this is the perfect day out for a Fashion Lover! For more information visit www.clothesshowlondon.com

Graduate Fashion Week Winners Announced!
Last week FashionCapital attended GFW to offer that all important support and advice to students and graduates about to embark a career in the fashion industry. There was some fantastic talent and creativity but this only highlighted the competitiveness and cut throat nature of the industry. This is exactly why Fashion Enter is here to help young designers succeed today! It is imperative up and coming designers know all aspects of setting up a business and owning a label and this is what membership with us provides.
We held a competition whereby 5 lucky winners would receive a FREE yearly membership with FC worth over £200! Congratulations to the following:
Krystal McDonald
Laura bowler
Jennifer Auyun
Charlotte Crowley
Sophie Smith
If you were at GFW and didn’t win you can still receive 20% off membership if you book online with us before September using the special discount code you received at the event!

The Showroom update
The Showroom has kept itself extremely busy over the past few months with appointments and expanding on different areas such as sales and marketing. Also we are launching our new PR Dispensary service for our dedicated members,and users to take full advantage of.
The meeting with Brand Alley on Friday went very well and we are airing a Little Black Dress project in September. Feedback from this meeting and also the N Brown, (JD Williams) and Debenhams meetings will appear in the members section and also on the showroom blog.
Keep checking for important updates.

The Cape Project
After the success of the AW09 Jacket Project, Fashion-Enter have teamed up again with ASOS.com to create an innovative and inspirational range based on Capes.
This exciting project is aimed at Independent Fashion Designers to give them a opportunity to showcase their talent. The entries will be judged by ASOS and the 20 successful designs will be shown on ASOS.com.
If you would like to enter please submit your illustrations with fabric swatches to Lynsay@fashion-enter.com and cc jenni@fashion-enter.com
Take a look at some of the fantastic entries submitted so far

The PR Dispensary service
Fashion Enter is now offering a new PR Dispensary service for all members looking for the best and maximum exposure for their brand. Fashion Enter is offering you that extra help you need to get your work into the public eye.
The PR Dispensary Service is a quality, and extremely efficient press release distribution service, tailor made to the ideas and needs that fit your brand, along with a scheduled meeting to discuss this, and all done so at your convenience.
Fashion Enter provide a professional service, at an extremely reasonable price.
For further information please contact keri@fashion-enter.com

Trend Union presentation
Vanessa Isaia FC Trend Predictor was yesterday in attendance of the world renowned Trend Union Presentation which took place at 66 Portland Place. The presentation was entitled Taking Flight AW 2011/12. This is a very intriguing season based around beautiful birds from the parakeet, delicate swan, the baby chick, pigeon, cockerel, eagle, owls, parrots, peacocks and so forth. We were shown this wonderful clip of the Lyre Bird….
http://www.youtube.com/watch?v=VjE0Kdfos4Y.
Li as ever was an inspiration to listen to and walked in with a beautiful white parrot on her shoulder. This next season is being worked on in the meantime please review the trend report
Vanessa Isaia FC Trend Predictor

Fashion and Textiles Apprenticeships
FashionCapital has recently joined forces with UK Fashion and Textile Association, as well as many other brands, to back the Fashion and Textiles Apprenticeships. It is also supported by the National Apprenticeship Service and Skillset, the Sector Skills Council for Creative Media.
The new London Fashion Apprenticeship programme will work alongside employers delivering garment construction and technical skills, moving onto specialist training at level 3, with applications of pattern making, grading, sampling and production.
For further information please contact apprenticeships@skillset.org


Fashion Enter Seminar
After the resounding success of the last seminar held by Fashion Enter to the Women in Work learners we have decided to do it again!
The seminar consists of a series of industry experts imparting their knowledge, expertise and experience of all areas of the fashion industry. Full article
The cost is £99 plus VAT for non members and £50 plus VAT to full members of FashionCapital.
If you would like to attend the next seminar please email jenni@fashion-enter.com to find out more about dates and venue.
Women in Work free business support
There are still places available! If you would like the opportunity to attend one of Fashion Enter’s seminars for free and receive free business support then now is your chance! We are delighted to announce that Skillset has awarded us a further 5 spaces for learners through FashionCapital! Email jenni@fashion-enter.com
Senior Delegation from the Department of Arts and Culture to visit London!
After the success of the International Fashion Fusion project initiated by the South African government, asos.com and Haringey Council a proposed visit to London by senior delegates from the Department of Arts and Culture (DACs) in South Africa is now set to take place.
The senior delegation includes the Deputy Director: Design; Acting Chief Director: Cultural Development, Assistant Director: Design; Project Manager: Fashion Industry and Chief Director: Clothing Textiles, Leather and Footwear. They are scheduled to visit London from 18th – 25th July 2010 where a high calibre of meetings will take place.

Enter Boutique in Croydon Advertiser
With the arrival of new Retail Manager Megan Cook the Croydon Advertiser recently visited the Enter Boutique in Croydon:

Fashion Show at Allders
Fashion Enter will be holding a fashion show on September 18th 2010 in Allders Croydon to coincide with London Fashion Week! It is an opportunity to showcase some of our latest talent to join Fashion Enter. It will also be in conjunction with other concessions such as Bay. There will be two shows that day one at 1pm and one at 3pm. Watch this space!
Sample Sale
Fashion Enter Barking will again be taking part in a secret designer sample sale this time we will be in Chelsea this Saturday for more information please email syreeta@fashioncapital.co.uk
At the Barking boutique this weekend
This Saturday 19th June Corset Art in association with Real Models will again be at Fashion Enter in Barking and will be holding another Real Models body magic day! 12pm till late. It was such a success last time we had to do it again! Fashion Enter will now be selling the body shapewear and you will be amazed of the results it can bring! Come and see for yourself and do pass the word on! Look out for some before and after pictures on your next newswire along with details on how body magic shapewear can be ordered online.
Hollywood to Havering
Dates for your diary before you book that summer holiday! September 4th and 5th Fashion Enter barking and Real Models will be taking part in a fantastic day called Hollywood to Havering. Anita one of the co-ordinators will be releasing information shortly. We expect 10,000 attendees and will be a great fun day with an exclusive catwalk show where Fashion Capital members will have their collections on the runway. Designs will be available to the public for on the spot purchases. For more information please contact syreeta@fashioncapital.co.uk or look out for details on your next newswire!
Work experience placement opportunity at FC Head Office!
A unique opportunity has arisen whereby the FashionCapital head office is looking for a reliable, hard working individual to join them at this very busy period.
You will be helping with general admin duties, contributing to the FashionCapital website and helping with the lead up to the Clothes Show London event next week! If you prove yourself and work well within our team you will also be able to attend Clothes Show London with us!
This position is for immediate start and although the placement is unpaid will be excellent experience and look great on your CV.
The head office is based in Hayes, Bromley so you will need to be able to travel there easily. Please contact jenni@fashion-enter.com
Oak Lodge
The year long project with Oak Lodge primary school in West Wickham came to a close yesterday following winner; Emily Pomering being presented with the finished garment from her design created via production at the workshop. The local press turned out for the occasion and talented young designer Emily sported her creation for the photo session with the 2 runners up. This project really was fantastic having taken the year 4 students through key elements of the design cycle and marketing concepts to maximise the potential of the collections success. Congratulations to Emily for designing this very current and commercial dress hence winning the competition out of all year 4 applicants.

Industry
It’s been good news for Ted Baker recently having seen sales soar by 20% after the launch of the fabulous new spring summer ranges. Reported growth via sales revenue increased by 18% in the 19 weeks from the beginning of the year up to June 12 seeing string performances both in the UK and overseas.
Job of the Week
Work Experience needed urgently. Croydon Boutique.
Applicant of the Week
Currently Seeking Job
Boutique Pick of the Week
Jump on board the jumpsuit trend bandwagon and pick up this fabulous Ruby Rocks full length jumpsuit in stretch jersey fabric featuring the classic batwing sleeve entwining current and traditional style in this fabulous gold print. The deep V neck back and front detail heightens the curvaceous form whilst enhances curves for those looking to accentuate this feature, however accompanied by ties maintaining a trim silhouette trim and thick waistband emphasising our thinnest asset ladies. Pick yours up for £60 in Enter Boutique and dazzle your peers bringing true meaning to the name “playsuit”.

Until next time, have a great week All the team at Fashion Capital x
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