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Fashion Capital Newswire – 16th April 2014


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NEWSLETTER 16th April 2014

Dear all,

On 24th April last year, 1,133 people were killed and over 2,500 were injured when the Rana Plaza factory complex collapsed in Dhaka, Bangladesh. Images of bodies lying in the rubble with production machinery and brand labels we all know and wear in the UK made for a shocking wake-up call. Social and environmental catastrophes in our fashion supply chains continue and yet it doesn’t have to be this way.

Fashion Revolution Day on the 24th April says enough is enough and Fashion Enter / FashionCapital have joined them with our staunch support for the ‘Made in Britain’ campaign and transparent and ethcial working practices. On the 24th April the Fashion Enter Factory in North London will open its doors and show a factory environment that successfully combines business with ethical working conditions for the benefit of all.


Jenny Holloway Director Fashion Enter www.fashion-enter.com comments:

“Everyone was touched by the tragedy of the Rana Plaza factory in Bangladesh. However was it really that much of a surprise?  When garments are retailing for around £5 and these garments are being flown in or shipped in it’s logical to realise that short cuts in manufacturing are going to take place. All the best audits in the world can’t show 100% transparency and this is why we are supporting the Fashion Revolution Day.  It’s time to stop thinking of cheap throwaway fashion and let’s start having a conscience.

“I am an ex-Senior Buyer from the Arcadia Group and M&S selector. We are now running a North London based factory for the M&S Best of British range in London and our main client is asos.com. We are a social enterprise and we care about our working conditions for our fabulous machinists and that’s why we are opening the doors on 24th April for all to see how compliant factories work.”

Please come along to see our factory in operation on Thursday 24th April 12 – 4pm

The Factory
Unit 14, Crusader Estate
167 Hermitage Road
N4 1LZ

Nearest tube: Manor House

Do you know who made your clothes? Individuals can support the cause on the 24th April by wearing their clothes inside out, snapping and sharing across social media networks.


Stitching Academy Afternoon Course Available

The ASOS X FashionCapital Stitching Academy is now taking applications for the next afternoon cohort, which is set to start on Wednesday 23rd April 2014. The class will run daily, Monday to Friday for 6 weeks, from 1:30pm to 5.00pm.



16_april_news_stitching_academy_logoFor full information on the course and what it entails, please check out this link: http://fashioncapital.co.uk/Learning/stitching-academy.html
Where you can also see our latest Stitching Academy feature in Company Magazine!
If you would like to embark on this exciting, educational opportunity as a learner please register your interest to Zoe at stitching.academy@fashion-enter.com with a copy of your latest CV.
We look forward to hearing from you!

The ASOS X FashionCapital Stitching Academy is now on Facebook!

Make sure you check out the page and give it a like for all the latest, Stitching Academy related news!


We’ll see you there!

Do You Want to Work for ASOS?


FashionCapital is delighted to announce another exciting apprenticeship offer with global and leading e-tailer ASOS!

ASOS burst on to the scene in 2000 and hasn’t looked back. The UK’s number one fashion and beauty destination, and as a recent survey showed, is the second most visited fashion website on the planet. With over 60,000 product lines across womenswear, menswear, footwear, accessories, jewellery and beauty, they’re setting the pace in a worldwide fashion revolution. With around 1,500 new product lines being introduced each week, ASOS certainly know their stuff.

Based in the garment tech department, the apprentice should be passionate about ASOS and an enthusiastic quick thinker, ready to adapt quickly to new departments and situations.

Responsibilities include:

§ Providing technical support to the design and buying team at product development stage
§  Learning about the multi-faceted role of a Technologist within a fast fashion retailer
§  Assisting the Technical team with quality issues. Providing support to the Technologist
§ Learning to assess risks through fabric management and test reporting, ensuring all products are fit for purpose.
§  Attending fit sessions – taking notes and measuring samples and models
§  Proficient in analysing customer returns and action planning
§  Gaining experience across all product areas with ASOS

To see the full role and how to apply, follow this link: https://www.fashioncapital.co.uk/Learning/Apprenticeship/26822-garment-technology-apprenticeship-with-asos.html

A Great Turn-Out for the ‘How to Succeed in Fashion’ Seminar

The FashionCapital ‘How to Succeed in Fashion’ seminar returned last week providing invaluable information and insight into the industry.

Hosted at a new location – The Factory, North London with a variety of industry professionals and guest speakers including Marks & Spencer assistant buyer, Lauren Jolly.

The seminar covered a range of topics aimed at up and coming designers and business start-ups on how to be successful in the fashion industry. With the help from our guest speakers; Lauren Jolly – Assistant buyer at M&S, Nick Gould – Partner at Collyer Bristow, Tanya Elizabeth – Designer, Jenni Sutton – Development Manager at Fashion Enter, Jenny Holloway – Director at Fashion Enter, Maya Balcerzak – Studio Assistant at The Fashion Studio, Dan Sherfield – Investment Manager at Fashion Enter and head of Technical Service at ASOS Sophie Glover.


Topics ranged from The Buying Cycle and importance of copyrighting your designs to sampling and production and the importance of garment technology. A tour of the Fashion Enter Factory, provided further insight into the manufacturing process.

The seminar was a huge success, with many attendees happy with the amount of information provided. One attendee said the whole day had been a huge ‘eye opener’ and was keen to become a member of Fashion Enter so they could take full advantage of our resources and services on offer.

Here are some more quotes from our more than satisfied attendees:

‘Exceeded my expectations…The day was fantastic and I have learnt so much. Thank you very much.’


‘Very helpful, a lot to learn from attending seminars. Speakers were very down to earth and friendly’

80% of our attendees rated the seminar 10 out of 10 for support, organisation and communication.

For those interested in attending the next seminar please check our weekly newsletter for dates and further information.

A huge thank you to all that attended!

Now On Show Our Wandsworth Project 5 at The Garment Project

As the Wandsworth Youth Fashion project comes to an end, the final dresses designed by the 16-19 year olds are all ready for exhibition. Taking part in a photoshoot at The Factory the dresses, which are going to be displayed during The Garment Project at The Pump House Gallery, have been featured on Wall Street International…

Find out full information on the Youth Wandsworth Project here

The final five designs will be displayed alongside top fashion designer’s including Ada Zandition, Sonya Kahmiri and Lu Flux’s pieces.

Read the full feature here

The Garment Project is part of the Wandsworth Arts Festival 2014 www.wandsworthartsfestival.com

Be sure to get your tickets for the exhibition!

Pump House Gallery
Battersea Park
London SW11 4NJ, United Kingdom
Ph. +44 (0)20 88717572

Opening hours
Wednesday – Sunday
From 11am to 5pm

On FashionCapital This Week

Our award nominated journalist Katie Farley questions if we able to accept total variation within our wardrobes (pictured below) when our favourite designers explore very diverse style paths? The news this week reveals the spiralling cost of student debt and how the growth of the apprenticeship scheme is essential to provide opportunities for young adults today. And Alexander Wang has announced that he is the next designer collaboration to work with Swedish high-street brand H&M.


Tanya Elizabeth Pop-Up in The Bullring Centre in Birmingham!

PopUp Britain is a not for profit organisation based in London. They have produced several successful pop ups around the UK and asked designer Tanya Elizabeth to be involved in their Bullring unit. With such an amazing footfall, she couldn’t say no. This is a really exciting venture and Tanya is very excited to pop up in more locations in the future.


Tanya Elizabeth Pop Up at the Bullring Birmingham from 15th-21st April

This Week’s Header…

Features a vibrant patchwork design by Kaffe Fassett, an exhibition of his decorative arts—needlepoint, patchwork, knitting, painting and ceramics is now on at The American Museum in Britain


Claverton Manor


Boutique Pick of the Week

16_april_boutique_pickIn the spirit of Kaffe Fassett’s love of vibrant colour we have picked this hot pink blouse from the ‘Best of British’ range at M&S. Its masculine lines toughen up the feminine shade made from 100% silk at our Fashion Enter factory this piece works well with tailored separates and a pair of handcrafted British brogues.

Pure silk blouse £99-

UK size 6 to 18 available

View and buy here

Until next time, the team at FashionCapital wish you a Happy Easter x

2014 – Working with Social Business Trust to make a difference

Fashions Finest Logo

Special Recognition Award

Head Office
Unit 14, Crusader Estate
167 Hermitage Road
N4 1LZ




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