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NEWSLETTER
Dear all,
LBD hits The Times!
Little Black dress sale commenced on BrandAlley site today
The first day of the BrandAlley LBD sale got underway this morning and was off to a fantastic start, outselling Costume National! Sales were boosted by another press frenzy, with the little black dresses this time appearing in ‘Cosmopolitan’ and ‘The Times’, which featured a full double page spread on the little black dresses. We are all very excited about this completely unique venture with BrandAlley which aims to promote new fashion designers and bring them to the attention of the savvy shoppers frequenting the BrandAlley site. These beautiful black dresses will hopefully sway them from their usual designer purchases, investing instead in unique limited edition garments that embody versatility and longevity as classic wardrobe staples. To date the little black dresses have also featured in ‘The Metro’,’ Fashion News’, The fashion blog ‘A Little Obsessed’ ‘ Fabfrocks’ and also the’ BrandAlley blog’ please go to the press cutting section to see more.
The Collection – Fashion Week Special
The Collection returns this week with a Fashion Week extravaganza at Merah nightclub on Thursday 16th September! Promoting up and coming designers and new faces in modelling The Collection gives fresh talent a platform to showcase to an influential audience of press, bloggers, stylists, buyers and the fashion conscious public!
If you would like to attend please email your name to RSVP@fashioncapital.co.uk
Doors open at 10pm
Free Cocktails until 11pm
Show begins 11pm
Entry free for ladies – gentlemen £10
Designers Showing:
Novelette Ellis’s Novalis Range of tailored suits are modest and perfectly cut with keen attention to detail offering the wearer a refined look.
Belles of London – Classic cuts twisted into the modern day with contemporary updates and additions.
C Grand London – Distinctive hand made bags and accessories renowned for quality.
Be Inspired – Exquisite silk scarves designed by a select team of dedicated designers – each print has a distinctive style unique to the designers and brand.
Hinks Taylor – Casual tailoring with splashes of neon’s and sheer panelling for a fun day at the office!
Romeo Pires – A true Fashion Enter Veteran – this Brazilian duo are breaking their way into the UK market with pop-art prints and soft fabrics.
For more information, press enquiries etc please email jemima@fashioncapital.co.uk
GUESTLIST EMAIL YOUR NAME TO RSVP@FASHIONCAPITAL.CO.UK
Table enquiries email jemima@fashioncapital.co.uk
DRESS CODE: Dress to impress/smart casual – no trainers/jeans!
PR Dispensary Service Fashion Enter’s PR dispensary service has been revitalised to ensure maximum exposure is generated for up and coming designers. We are offering an efficient press release distribution service at your convenience as well as added exposure on FashionCapital. Conventional press agencies usually charge £1,500 to £2,000 a month whereas we are offering the service for a one off price of £299 plus VAT, so it makes sense to use us as your PR agency. Our extensive contacts will guarantee your label is being seen by all the right people, making sure you are doing everything in your power to make your label a resounding success. Please contact charlotte@fashion-enter.com
Review the full service
Membership Prices to Increase
Since Fashion Enter established back in 2006 the company has grown immensely widening its range of services and business support for designers.
Launching with one boutique in Croydon and offering one to one mentoring sessions, Fashion Enter now has a whole host services available, and for this reason the membership price will be increasing in 2 weeks time. From 24th September the annual membership will be £399 plus VAT so if you have been thinking about becoming a member do it now!
Fashion Enter is serious when it comes to helping designers succeed in fashion today and this is why we offer an all round support system ensuring up and coming designers do not fail where so many have before them.
Full article
Fashion Enter’s How to succeed in fashion today seminar!
After the resounding success of the last seminar held by Fashion Enter on how to make your business succeed in fashion today, a new date has been set. On the 29th September the team at FE and a series of industry experts will be revealing their knowledge and expertise in an all day seminar covering all aspects of the industry and setting up your own label. Venue is TBC but we are taking names now so to express your interest and request further information regarding costs please email jenni@fashion-enter.com.
Following the increase in membership prices this seminar will now take place on a monthly basis and will be available to all new members that have joined that month. This will be an opportunity to meet with the Fashion Enter team to understand all the services available and gain industry knowledge from a series of experts. Non members will also have the opportunity to attend these seminars at a cost of £150 plus VAT. Please email jenni@fashion-enter.com for further information or to express your interest.
Profile at the May Fair hotel
The full gallery of images are now available to review from the Profile fashion event. If any designers would like copies please email jenni@fashion-enter.com. The Profile DVD will be ready for next week’s newswire.
Gallery
Fcboutique.co.uk
Get ready to see the next exciting batch of garments on the new and improved FCBoutique.co.uk. As winter quickly approaches, expect to see a whole new range of chunky knits, minimalist must haves and hand bags galore. The boutique has been attracting customers from across the globe contributing to the fast approaching global status of the online store. For more information on how to get involved, please contact emily@fashioncapital.co.uk.
Clothes Show Live 2010
Not only is the FashionCapital retail name taking the online shopping scene by storm, we will be returning once again to the Clothes Show Live supporting a range of our designer members across 24 stands. This vast 6 day event is the largest fashion and beauty consumer event on the planet and is therefore the perfect selling opportunity for your label to utilize the 185,000 hungry shoppers eager to pick up a piece of the finest up and coming designer fashion.
The internationally acclaimed Profile event will also be returning to the stage for you to truly captivate your target market, and with leading fashion industry figure heads floating around the NEC including the likes of Hilary Alexander and Erin O’Connor poses more fantastic networking opportunities.
Please contact jenni@fashion-enter.com to get involved.
British Designers@FashionCapital Bath Boutique update
It has been a hectic first week at the Bath branch of British Designers@FashionCapital, Stef and I have been on the case with staffing and have met two great candidates from Bath Spa University. One of which, Katharyn, will be starting with us tomorrow. Feedback thus far has been great and from the London Fashion Week camp Jean-Pierre Braganza and Goat are gaining great interest and from the emerging designer’s room Eva Evanovich has been getting plenty of attention. Local resident and WWD journalist Lesley Field has been in twice while another customer commented that the boutique was a “slice of London in the heart of Bath.” The only negative, and often reported issue in the press, was related to sizing and customers suggesting that not enough larger sizes are available. This view has been sent on to the designers – I have to say it does seem strange that while the average woman in the UK is a size 14 – this size is classed as the biggest size in the designer arena. More on that later. New to the boutique we have MoodSwing Couture hand embellished bags (check out the image) and more one-off pieces from the London Fashion Week designers. More from gorgeous Bath next week.
JoJo
CAD/CAM course
The intensive 5 day CAD/CAM pattern cutting course commences tomorrow at The Workshop. This is an excellent course for anyone interested in learning or improving their electronic pattern making skills, thus saving designers time and money in the long run!
Please email jenni@fashion-enter.com if you would like further info on the course outline and costs.
South African delegation visit London
Next week a senior delegation from South Africa will visit London once again following on from the successful visit taken in July by officials from the DTI.
For the last few years Fashion Enter has been working closely with the Department of Arts & Culture in South Africa to commence trade with the country’s traditional beaders and crafters in a truly innovative and exciting competition. Entitled International Fashion Fusion, Haringey Council helped launch the project set to inspire and enthuse budding designers of Haringey as well as support and promote the talented crafters in South Africa culminating in a line of eco friendly garments being produced to be sold of leading etailer asos.com.
Next week Masana Chikeka, Deputy Director from the Department of Arts and Culture will visit London along side the Chief of Staff: Minister’s office, Acting Chief Director; Investing in Culture and the Chief Director: Sector Initiatives to continue the work on this groundbreaking initiative and review the UK’s fashion industry.
Design Quest
Fashion Enter is ready to launch an exciting new project with over 20 schools partnering with the enchanted Kensington Palace Exhibition. School children will be set the task of recreating garments closely relating to the theme of the exhibition visited on the first session of the programme. Fashion Enter have assisted the teachers at the schools involved with the practical and technical elements this initiative will provide the students.
Fashion Show at Allders
Fashion Enter is taking part in a fabulous fashion and beauty show this Saturday in the Allders store in Croydon. The event will be taking place this Saturday on September 18th on the second floor of Allders in the ‘Young Fashion’ section. The Fashion Enter Concession will be showcasing alongside four other designer Concessions, making this show unmissable!
Starting at 1pm and ending around 3pm, the event will be showcasing some of the hottest emerging fashion designers in the UK. We are also offering an exclusive 10% discount on selected items so don’t miss out on this fantastic opportunity to snap up some of the latest fashion lust-haves! Light refreshments will also be served at the event so please feel free to come down and spend the afternoon with us.
Full article
Boutique Pick of the Week
This weeks boutique pick of the week is this 1920’s inspired, eye catching, flapper girl dress. Get prepared to wow fellow party goers in this exquisite white tassled dress which sashays elegantly as you move, making sure you turn heads wherever you go! This updated twist on a vintage classic is the perfect way to chase away those Winter blues now that the Summer months are fast disapearing behind us and we think this sparkling white number is a sure-fire way to get you in the party spirit!
Until next time, have a great week
All the team at Fashion Capital x
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