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NEWSLETTER
Dear all,
FashionCapital and BrandAlley Launch the ‘EBD’ Competition!
Following the huge success of the ‘LBD’ dress competition we are delighted to confirm the ultimate Evening Black Dress design competition where FashionCapital will be once again collaborating with the market leader in private designer sales BrandAlley. We are looking for ten UK designers to design the ultimate Evening Black Dress.
The EBD is a continuation of the highly successful LBD competition held in 2010 and in this year’s competition the ten EBD’s will be sold in an exclusive sale on Brandalley.co.uk in September 2011.
Here are just a few comments from last years LBD finalists:
Taking part in LBD project with BrandAlley was a phenomenal success and it had fantastic press coverage. For an emerging designer it is a great opportunity for brand exposure. We are thrilled with the results and would like to take part in the next project. Eva Evanovich
‘Having the opportunity to sell the Lace Noir dress on Brandy Alley really enhanced my confidence and was a vital learning experience. It was just what any new start-up label needs I am so happy to also have had a best in the competition was just a dream come true. I would like to also take the time say a massive thanks to Fashion Capital and BrandAlley for this amazing experience.’ Eunice Ansah
‘The LBD project was amazing, and to see my dress on sale worn by a beautiful model was a great experience it helped my career a lot and helped build my confidence on my talent as well. The fact that everything was provided, from a production unit to a great selling platform gave me an all-round view of the fashion industry and this type of experience takes months for a starting designer to succeed. A big thank you, to the all team!’ Celia Fernandez
Good luck to all designers!
Etail Site Winners Announced!
This year at Graduate Fashion Week, Fashion Enter and FashionCapital.co.uk launched a competition specifically for graduates to help get their business up and running and off the ground. By providing a free online boutique under the fcboutique.co.uk umbrella ensures showcasing designers benefit from all marketing and press opportunities associated with the brand whilst simultaneously sustaining the individual designers own freedom and brand promotion.
Showcasing designers will have total control over their own section within FCBoutique.co.uk including having their designer/brand name featured within a simple URL therefore increasing its identity on Google search engines. Designers can upload and edit their own section themselves and can feature logos, information and of course products whilst recceive 100% OF THE PROFITS!
We would like to congratulate the following 10 designers:
Yanti Clark
Victoria Henderson
Elizabeth O’Connor
Louise Driver
Charlotte Brown
Adele Tayco
Sally Macdonald
Adele Ross
Richard Cullen-Douge Poynter
Asu Gulfidan
If you would like to utilise the FCBoutique therefore benefitting from all of the above, please contact emily@fashioncapital.co.uk
Attention Graduates!
Whether you have just graduated or still in education FashionCapital want to help you succeed in the real world of the fashion industry. Entering into one of the most competitive industries can be hard but with the right business support and advice you can succeed!
FashionCapital was at Graduate Fashion Week all week offering students and graduates a fantastic discount on membership with us and this offer still stands but for a limited time only!
Membership and what we can offer:
Group and one to one mentoring
Discounts and advice on Production at The Workshop and The Factory in North London
Provide stockists with our three boutiques and online boutique
Act as an agent at The Showroom to get collections in front of buyers and retailers
Members only access to FashionCapital.co.uk to review Trend Prediction, important documentation in Tools of the Trade, the Design Cycle, Manufacturers Online Showroom and much more!
Discounts on all events such as How to Succeed in Fashion Today seminars, Consumer events such as Clothes Show Live and trade events such as Profile.
The normal price for membership costs £399 plus vat for the year however our special GFW discount to all students and graduates is £150 plus vat. To receive this discount please email jenni@fashion-enter.com quoting GFW11 by 31st July 2011 and stating the name of your university and course.
Range Building and Be Buyer Ready seminar
On 29th June Fashion Enter is set to hold a workshop aimed at up and coming designers to understand the importance of Range Building and the critical path in creating a collection. Ex Harrods buyer Niki Berry will be hosting the workshop and will not only be providing a unique insight into the buyers world but will also be offering one to one tutorials focusing on your collection.
The seminar will be held at The Workshop, Unit 5 Mavros House, 95 Vale Road, N4 1TG. There will be two sessions taking place on 29th June. The first session will commence at 9am with one to one tutorials then taking place at 11am. The afternoon session will then commence at 1.30pm with the one to one tutorials then taking place at 3.30pm. Each seminar costs £50 plus vat and this must be paid before hand to secure your place.
Please email jenni@fashion-enter.com to confirm which session you would like to attend and for further information on booking.
The Showroom updates:
Topshop selects FE Designers!
Topshop has expressed interest in the designers that they think would be good for their new concept area instore. They have called in samples from the designers they want to see, for most it will be the second viewing. If we have contacted you then please get back with confirmation as soon as possible. The samples must be available from Wednesday 22nd for one week. Please contact: theshowroom@fashion-enter.com for any queries.
A Wear
A wear are interested in fashion capital designers for a new concession instore. If we have contacted you about this please get back to us with confirmation as soon as possible. Email: theshowrom@fashion-enter.com
SAVE OUR SHOP – BRITISH DESIGNERS @ FASHIONCAPITAL BOUTIQUE BATH
British Designers@FashionCapital offers retail support to London Fashion Week designers alongside new talent. Since opening the Bath boutique in September the project has engaged with the local community, up-and-coming designers and students studying at Bath Spa University giving them essential insight into the tough fashion industry. The feedback from customers has been incredibly positive – they love the unique product offer, the designer discounts and the fact they are supporting UK based businesses. Not forgetting to add the landlord of Milsom Place, L&R Group and their continued support and enthusiasm for this unique retail concept.
FashionCapital operates on a not-for-profit basis and only takes a small commission from each sale to cover running and staffing costs; a large proportion of each sale goes directly to the designer. To operate at this level, as the company has in the South East, the outlet needs the backing of the local council and to be awarded discretionary rate relief. British Designers, 14 Milsom Place, Bath has been operating on the understanding that the council would not charge full commercial rates in light of the company’s not-for-profit status and that it engages with the community and local educational bodies.
However, after 10 months of waiting for a response Bath & North East Somerset council have concluded that British Designers must pay full commercial rates. We are currently appealing against this but if the council refuse to alter their decision we will be forced to close immediately and will no longer be able to support designers with a retail outlet in the South West. Please do not let this happen, Britain is already becoming a clone town country with the same high street chains wherever you go. Please support us click on the link and sign our petition.Much thanks the team at British Designers@FashionCapital, Bath
http://www.petitiononline.co.uk/petition/british-designersfashioncapital-bath-save-our-shop/2977
British Designers @ FashionCapital, 14 Milsom Place Bath BA11BZ
Clothes Show Live – 2nd – 7th Dec 2011 – NEC
Do you want to sell and showcase your collection to over 185,000 consumers at the world’s largest fashion and beauty event that is Clothes Show Live?
If the answer is yes then FashionCapital is delighted to announce it has negotiated a fantastic deal enabling us to offer you a huge 25% discount off the original price of a stand!
Not only this but we have also reduced the rate of one stand by £100 on last year’s price!To review all costs click here for the booking form and return to jenni@fashion-enter.com
Be Business Ready
The second of the Be Business Ready summer seminars is not far away now and spaces are filling up fast. If you would like to attend this workshop or any of the others Nigel Rust will be holding please email jenni@fashion-enter.com to book you place now!
Workshop 2. Thursday 23rd June 2011.
Title: How Rich Are You Going To Be?
Topics:
1. Forecasting/Budgeting – Why bother to forecast? Tips on how to forecast and how to make good use of a variable forecast.
2. Costing/Pricing – How to pitch your price. Are you going to recover your costs?
3. Break Even Point – How much do you need to sell to start making money? How much money will you make as your sales increase? How will your pricing decision affect the answer to these questions? This section will give you an easy-to-use method of working this out – a tool that will be very useful in helping you take sound business decisions.
4. More about Cash Flow – Making sure you get paid on time.
Apprenticeships
The apprenticeship program continues to expand as another 3 apprentices join and thus we would like to welcome into employment in the fashion industry. Companies in the printing side of the industry, production, design and warehousing have all expressed their interest in utilising a highly enthusiastic apprentice to join their team, paying testament to the true versatility of the course. If you are an employer seeking an extra pair of hands which will only cost you £100 per week for an 18month duration then contact emily@fashioncapital.co.ukwith the types of skills you are seeking that will enhance your organisation. Furthermore, if you have just finished your studies at school or college and wondering where to go next, you could become the next fashion and textiles apprenticeship on the only available program that is currently offered.
If either of these opportunities appeal to you, please contact apprenticeships@fashioncapital.co.uk or emily@fashioncapital.co.uk.
Good luck to Kingston College tonight!
Kingston College staff and students will celebrate their first year of graduating BA (Hons) Fashion & Textiles students tonight in the annual Kingston College Fashion Show.The show will feature ten graduating collections that demonstrate the expert design and cutting, print and knitted textile skills acquired over the three years at Kingston College. Also on show will be the work of our second year BA (Hons) students in a collection of garments designed for the up-cycling brand ‘Goodone’ combining vintage, recycled and luxury fabrics.
Barking Boutique
The team at our Barking boutique branch are working hard to ensure maximum sales for all our designers! If you have old season stock to sell and would like to reduce your prices in order to create sales please contactSyreeta@fashion-enter.com who will be organising all the events below:
17th June – Sample Sale at the Music Rooms Mayfair
18th June at East Ham the FashionCapital Fusion event will take place offering huge designer discounts and tips on styling
9th September – Sample Sale
16th – 17th September – Sample Sale Brick Lane
If you would like any further information about these events please email Syreeta@fashion-enter.com
The Collection returns!
The Collection Summer Sizzler will be held on the 8th July 2011 in the prestigious club Studio Valbonne! The show is set to be a scorcher in one of London’s biggest, plushest nightclub!We are currently looking for resort/swimwear designers to showcase in this show!
Please contactJemima@fashioncapital.co.uk for more details.Tickets are now available to buy online! http://thecollectionshow.co.uk
Press, designers and models interested in being involved or attending please contact :Jemima@fashioncapital.co.uk
Boutique Pick of the Week
For all you festival goers out there looking for the perfect outfit to make you stand out from the crowd this summer, look no further than fcboutique.co.uk. You can be the ultimate festival animal this season in this gorgeous strapless folklore dress by Whereareyounow by Josie x which not only ensures you achieve the maximum tan, you will stay comfortable and cool amongst the hoards of fellow excitable music fans. All this for just £25 down from £60! Click on the picture below to buy now!
Until next time, have a great week
All the team at Fashion Capital x
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