NEWSLETTER
Dear all,
The Collection
The highly anticipated launch of The Collection in association with FashionCapital and Edge Models takes place tomorrow evening at Vendome Mayfair – 85 Piccadilly (Claridges St entrance) nearest tube station is Green Park.
The fashion show commences at 11pm and a whole host of press, buyers, stylists and fashion conscious consumers have been invited.
The designers are:
Beautiful Soul

Belles of London
Boutikee
Eva Evanovich

Fee Uhssi Designs
Me and Thee

Rhoda’s Fashions
Sadjii Soyentii
Simply French Knickers
Meet the models from Edge Models
News just in that ITN want to feature the catwalk show on their new fashion channel Fashion411!
If you would like to attend please RSVP names to jemima@fashioncapital.co.uk
Clothes Show London – Earls Court – 25th– 27th June 2010
With only 11 weeks to go things are really hotting up for the FashionCapital boutique designers! We are delighted to have designers such as whereareyounow? Josie and Corset Art on board who will be amongst the 20 up and coming designers all showcasing under the FC umbrella.
Clothes Show London is a huge event in the fashion calendar and attracts hundreds of thousands of consumers all looking to spend their hard earned cash! This not only drives sales but is also an excellent launch pad to get your label recognised by both press and the buying public.
There are now very limited stands available through FashionCapital where you will receive almost a third off the original price of a stand when booking through us. If you are designer and would like to sell and showcase your garments at Clothes Show London please email jenni@fashion-enter.com

British Designers Collective
This week the BDC pop up shop has exceeded once again all our expectations! Last week sales were over £15k. Designers such as Anonymous, Emma Cook, Georgina Goodman, Goat, Fiona Paxton, Jean Pierre Braganza and House of Holland remain a firm favourite with the customers. What we know now is that the customer is indeed out for a bargain not wishing to spend over £400 in one transaction. Fashion Enter would like to thank all the team especially Megan Cook (AM) and Stefano Lawrence (AM) in Megan’s absence for all the hard work they have put in to date. We have received some excellent feedback from customers as well!
Blogs from the team
We look forward to this week’s sales. For more information on the pop up shop please contact Megan Cook – Assistant Manager
British Designers Collective – Bicester Village – Unit 34 – 50 Pringle Drive – Oxfordshire – OX26 6WD.
Tel: 01869 354 992
Email: megan@fashion-enter.com

British Designers Collective Launch Footage
Review the launch of the pop up shop which includes interviews with designers and press.
Antonio Marsocci
Antonio Marsocci is an experienced multilingual Business and Executive coach and consultant (ex-retail/operations Director) with a wealthy experience in P/L, Senior Management, Training, Sales, Analysis and Budgets within the Luxury Industry. A flexible coach, with great achievements in Italy, Germany and England. A leader by example with exceptional communication and motivation skills. Energetic and enthusiastic personality, a team player and business man by nature. Able to optimize sales and profits by developing, coaching and mentoring others.
Antonio will be contributing to FC each week with articles aimed to help you to develop your skills and your team, help you navigate changes in the economy and your market.

Free Business Support for Women in Work
We are delighted to receive confirmation that we are able to take 25 learners on the Women and Work programme with Skillset. This enables 25 women, living in the UK and working in the clothing and textiles sector free business support and membership with FashionCapital. Those who expressed interest have now been contacted and are in the process for approval. There will be a reserve list so if you fit the criteria and would like to be considered please email jenni@fshion-enter.com.
Learners will not only receive membership with FC but will also be able to attend a day of workshops and seminars held by Fashion Enter on all aspects of starting your own business and owning a label.
Educational Package with FashionCapital
The London Borough of Lambeth is the latest establishment to join the educational package with FashionCapital. This now enables up to 50 students to access the members only section on FC providing them with invaluable information on trends, the Design Cycle, Knowledge Bank, documentation on Tools of the Trade and contact with over 20 specialist advisors. If you are under 19 and live in the London Borough of Lambeth and are interested in becoming a member please contact Charlotte Weltz on cweltz@lambeth.gov.uk.

For the price of £599 plus VAT 50 email passwords will be available to corporate and educational establishment enabling full access to all sections of the FashionCapital site. If interested please email emily@fashioncapital.co.uk
FashionCapital welcomes Michael Georgiou to The Workshop
Intermediate level passed in AAT Michael has worked in the rag trade for over 20 years. He specializes in recording transactions, monitoring cash flow and costing by working closely with auditors and senior management while advising and amending systems where required.
Industry News
FashionCapital is on hand to provide you with daily updates on what is happening in the world of retail and the industry.
UK retail sales enjoyed a strong rise last month, according to the British Retail Consortium (BRC), with the figures boosted by Easter shopping. The total value of sales jumped 6.6% in March from a year ago, while like-for-like sales were up 4.4%.
However, the BRC said sales were not as strong when Easter trading was excluded and prospects remained “uncertain”.
A separate survey found that fewer retailers fell into administration in the first three months of the year.
A survey, by financial services firm Deloitte, found 44 retailers fell into administration during the period, down 65% from a year ago and the lowest number in a three-month period since 2006.
Job of the Week
Leather Seamstress required for expanding label
Applicant of the Week
Creative Pattern Cutter, Costume Maker
Boutique Pick of the Week
Glam up for The Collection event tomorrow at the prestigious Vendome club in this stunning Hinks Taylor mini dress. Not only will you shock and amaze in the ultra deep V Neck line flaunting your finest assets, the pleated empire line provides the perfect complimentary slim line look, encapsulating the essence of sheer movie stardom. The delicate pleated detail adds to the uber elegant style this gorgeous evening piece offers, whilst also posing the daywear option for those die hard fashionista’s amongst us. Found on asos.com at an incredible £40 reduced from £150, this really is a must have.

Until next time, have a great week All the team at Fashion Capital x
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